Newswise — Cancer Research Institute (CRI) is proud to announce that it will be participating in the Revlon LOVE IS ON Million Dollar Challenge, which runs now through October 29, 2015.
The Revlon LOVE IS ON Million Dollar Challenge invites charities dedicated to three leading health issues facing women today—heart disease, women’s cancers, and diabetes—to participate in an online fundraising challenge. The charity that raises the most donations for their cause over the course of six weeks will win an additional $1 million donation from Revlon.
The Cancer Research Institute is making an impact on women’s health through its support of research aimed at developing immunotherapies for all cancers, including those that affect women worldwide most, such as breast, lung, and colorectal cancers.
The Revlon LOVE IS ON Million Dollar Challenge kicks off on September 21, when the Cancer Research Institute will begin encouraging its global community to donate and fundraise throughout the six weeks. Supporters of CRI can show their love for this cause in a few ways: directly donating to CRI through the Revlon challenge homepage, setting up a personal fundraising page on CrowdRise and linking to CRI, and encouraging others to join the campaign by sharing on their social media channels.
In addition to the grand prize of $1 million, Revlon will make a $250,000 donation to the runner-up charity. There will also be additional prizes distributed throughout the challenge to add to the excitement of the competition. The winner of the Revlon LOVE IS ON Million Dollar Challenge will be announced later this year.
“The Cancer Research Institute is looking forward to being part of the Revlon LOVE IS ON Million Dollar Challenge, an important campaign to improve women’s health through awareness building and fundraising for worthy causes,” said Jill O’Donnell-Tormey, Ph.D., CRI’s chief executive officer and director of scientific affairs.
Supporters can donate to the campaign and join the CRI fundraising team by visiting CRI’s dedicated fundraising page, https://www.crowdrise.com/cancerresearchinstitute-revlon. Supporters can also join in the social conversation by following hashtags #LoveIsOn and #WhyCRI. For more information about the Revlon LOVE IS ON Million Dollar Challenge, visit: www.crowdrise.com/revlonchallenge, www.revlon.com/milliondollarchallenge, and follow Revlon’s social channels (@Revlon).
About the Cancer Research InstituteThe Cancer Research Institute (CRI), established in 1953, is the world’s only nonprofit organization dedicated exclusively to transforming cancer patient care by advancing scientific efforts to develop new and effective immune system-based strategies to prevent, diagnose, treat, and eventually cure all cancers. Guided by a world-renowned Scientific Advisory Council that includes three Nobel laureates and 27 members of the National Academy of Sciences, CRI has invested $311 million in support of research conducted by immunologists and tumor immunologists at the world’s leading medical centers and universities, and has contributed to many of the key scientific advances that demonstrate the potential for immunotherapy to change the face of cancer treatment. To learn more, go to www.cancerresearch.org
About RevlonRevlon is a global cosmetics, hair color, hair care and hair treatments, beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare, and other beauty care products company, which operates in three segments, the consumer division (“Consumer”), the professional division (“Professional”) and Other. CEO Lorenzo Delpani’s vision is to establish Revlon as the quintessential and most innovative beauty company in the world by offering products that make consumers feel attractive and beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience have enabled it to create leading global consumer and professional brands. Revlon’s Consumer segment global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants. Revlon’s Professional segment global brand portfolio includes: Revlon Professional®, CND®, including CND’s Shellac® brand 14+ day nail color and Vinylux® weekly nail polish, and American Crew® men’s grooming products. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.mitchum.com, www.revlonprofessional.com, www.americancrew.com and www.cnd.com.
About CrowdRiseCrowdRise is the world’s largest and fastest growing online platform dedicated exclusively to charitable fundraising. CrowdRise is used by millions of individuals, tens of thousands of charities, hundreds of companies and many of the most famous artists and athletes in the world to creatively leverage their resources and networks to unlock the power of the crowd and raise hundreds of millions of dollars to support positive social missions. Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised over $250 million to date.
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