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Released: 23-Feb-2016 3:05 PM EST
Study Examines Outlets' Effect on Spending in Retailers' Other Stores
University of Texas at Dallas

Dr. Gonca Soysal, an assistant professor of marketing in the Naveen Jindal School of Management at UT Dallas, investigated how adoption of a retailer’s factory outlet channel affected customers’ spending in the retailer’s traditional retail store channel.

Released: 23-Feb-2016 8:00 AM EST
Marketing Key to Return on Corporate Social Responsibility Investment
Iowa State University

The decision to give to charity or develop a sustainable product should not depend solely on a corporation’s bottom line, but it is a factor. According to a new study, a strong marketing department is crucial to helping a firm leverage its efforts to be socially responsible.

Released: 22-Feb-2016 12:05 PM EST
Graphic Images May Not Scare Smokers Off Cigarettes, Says Study
University of Illinois Urbana-Champaign

Images of disease and suffering should move smokers to kick the habit – at least, that’s the thinking behind graphic warning labels used on cigarette packages in much of the world, and maybe someday in the U.S.

   
Released: 18-Feb-2016 11:05 AM EST
Market Integration Could Help Protect Poor From Climate-Related Food Insecurity
Purdue University

Global market integration is key to buffering future commodity prices and food security from the negative effects of climate change on agriculture, says a Purdue University agricultural economist.

   
Released: 16-Feb-2016 2:05 PM EST
New Podcast Details Secret Sounds of Star Wars
Northwestern University

What makes the electrified hum of a lightsaber?Academy Award-winning sound designer Gary Rydstrom, who worked on “Star Wars: The Force Awakens,” explains the mysterious sound behind a Jedi’s trusty weapon in the new Northwestern University SoundTank podcast series.

Released: 10-Feb-2016 12:05 PM EST
Why You May Skimp on Your Valentine's Day Gift
University of Chicago Booth School of Business

Just as people are more likely to give more to close friends than to strangers, people may be more likely to give less to close friends than to strangers if there is a mutual overall benefit for doing so. Call it altruistic selfishness. The gift-giver may see himself and a close friend as a unit—and choose the best total gift for the unit rather than for either individual. The total gift could end up including the gift purchased, a free gift, and any money saved.

Released: 5-Feb-2016 2:05 PM EST
ASU Professor Studies Whether Shopping Helps After a Setback
Arizona State University (ASU)

If you just flubbed a big work project, you might be feeling down on yourself. Maybe you’ll head to the mall to indulge in a little retail therapy. Buying products is a common way to make yourself feel better, with half of all Americans reporting that they do it.

Released: 5-Feb-2016 11:05 AM EST
Indiana State Grad to Present on Effective Use of Social Media in Marketing
Indiana State University

Clocking in at work at 9 a.m. and being out by 5 p.m. isn't the perfect lifestyle for everyone and surely not for 2008 Indiana State University graduate Chris Penn.

Released: 3-Feb-2016 1:05 PM EST
New Study Finds Simplified Nutritional Labels Spur Healthier Choices in Grocery Stores
University of Pittsburgh

When it comes to making healthier food purchases in our nation’s grocery stores, the simpler the nutritional packaging is, the better. In fact, if one only has to look at a single number—a score that represents the nutritional value of what’s inside the packaging—a consumer is more likely to buy healthier products, finds a study involving research performed at the University of Pittsburgh.

   
Released: 1-Feb-2016 9:30 AM EST
Super Bowl Ad Buy Can Be a Good Investment, Marketing Expert Says
University of Notre Dame

As the Super Bowl marks its 50th anniversary, deciding whether to spring for an ad is tougher than ever for companies. Frank Germann, an assistant professor of marketing in the University of Notre Dame’s Mendoza College of Business, says the decision is easier when broken down into a cost per impressions.

Released: 20-Jan-2016 12:05 PM EST
Can Performance Brands Cause a Placebo Effect?
University of Notre Dame

A common marketing message from consumer brands is "you will perform better with us." Research from the University of Notre Dame's Mendoza College of Business examined whether using performance brands such as Nike and 3M had any effect on consumers' output.

Released: 13-Jan-2016 2:05 PM EST
Tupperware Designers Tap BYU Ideas to Reach Millennials
Brigham Young University

Students produce sustainable, versatile product ideas.

Released: 13-Jan-2016 8:00 AM EST
Research Finds Reason Advertising Boosts Stock Prices for Some Companies and Not Others
Indiana University

New research from professors at the Kelley School of Business at Indiana University, the McCombs School of Business at the University of Texas and the W. P. Carey School of Business at Arizona State University found the reason advertising boosts stock prices for some companies and not others.

12-Jan-2016 11:05 AM EST
Model ‘No Buy’ List Criteria Could Dramatically Reduce Youth Exposure to TV Alcohol Ads
Johns Hopkins Bloomberg School of Public Health

A set of “no buy” list criteria developed by researchers at the Johns Hopkins Bloomberg School of Public Health could greatly reduce underage viewers’ exposure to alcohol advertising on cable TV, a new study finds.

Released: 11-Jan-2016 10:05 AM EST
Mount Sinai Health System Launches “For You. For Life.” Television Campaign
Mount Sinai Health System

Mount Sinai Health System, one of the nation’s largest health care systems, launched its first television commercials as part of its “For You. For Life.” campaign in local markets on January 10, and will reach national markets beginning January 25.

Released: 5-Jan-2016 12:05 PM EST
For Pharmaceutical Companies, More Marketing Equals Less Innovation
University of North Carolina at Charlotte

In studies published by UNC Charlotte faculty members Denis Arnold and Jennifer Troyer, research shows the more pharmaceutical firms spend on marketing drugs, the less likely it is that the firm will produce breakthrough drugs that offer major advances in treatment.

   
Released: 5-Jan-2016 11:05 AM EST
Why Daring to Compare Online Prices Pays Off Offline
Concordia University

A study from Concordia University shows that, when setting in-store prices or offering price-matching guarantees, offline retailers should focus more on online retailer ratings than on offering the lowest prices.

Released: 5-Jan-2016 7:00 AM EST
Some Consumers Use ‘Servant’ Brands to Gain Sense of Power, Johns Hopkins Study Finds
Johns Hopkins University Carey Business School

A recent study states that some consumers ― materialists who strongly link possessions to happiness and who tend to have poor personal relationships ― regard anthropomorphized popular products as servants over which they can assert power and gain control that they otherwise lack in their lives.

   
Released: 23-Dec-2015 1:05 PM EST
Pepsi Cans Marking Rutgers’ 250th Anniversary Coming to Stores Near You
Rutgers University

Rutgers, Pepsi partner to distribute 4 million cans in New Jersey, Pennsylvania and Delaware during milestone celebration

Released: 21-Dec-2015 12:05 PM EST
Battling Obesity Epidemic: New Look at 'Fat Tax'
Institute for Operations Research and the Management Sciences (INFORMS)

Small price differences are highly effective in shifting demand to healthy low calorie alternatives, new study in INFORMS journal finds.

Released: 18-Dec-2015 2:05 PM EST
Candy Games Stimulate Appetite
Radboud University

At least once a week, two thirds of all children of primary-school age will play an internet game that was created to draw attention to a brand. Most of these advertisements are for snacks and candy. Only 6% of these children are aware that such advergames are advertisements. In the meantime, such games do affect their behaviour, discovered Frans Folkvord, and if it were up to him they would be banned. Folkvord, a behavioural scientist at Radboud University, will be awarded a PhD for his work on 13 January 2016.

Released: 18-Dec-2015 8:05 AM EST
Despite Growth, Native Advertising Is Still Difficult for Consumers to Recognize
University of Georgia

The appearance of online editorial content and native, or paid, advertising is blurred in the minds of consumers, according to a research study from the University of Georgia Grady College of Journalism and Mass Communication.

Released: 9-Dec-2015 11:05 AM EST
Depressed Pinterest Users Suffer From Lack of Positive Messages
University of Georgia

Despite the large number of posts on visual social media platforms that suggest—and fuel—depressing or suicidal thoughts, there aren’t many for users to read and share that would help them cope with their mental state more proactively, a University of Georgia study finds.

Released: 2-Dec-2015 6:00 AM EST
Stock Market Bubbles: Investor Emotions Fuel the Frenzy
University of California, Berkeley Haas School of Business

In the late 1990s, investor emotion played a significant role in inflating the dot-com bubble and ultimately, making a lot of people rich. Emotional excitement not only creates stock market bubble but research shows that the frenzy actually causes them to grow.

Released: 30-Nov-2015 3:15 PM EST
Gaps in Advertising and Public Relations Education Are Due to New Roles in Social Media
Baylor University

Blurred boundaries between advertising and public relations professions due to new roles in social media raise the question of whether educators can adequately prepare their students for a career in those growing fields, according to a Baylor study.

Released: 23-Nov-2015 4:05 PM EST
When Retailers Open their Doors on Thanksgiving, Do They Risk Tarnishing their Brands?
Baylor University

When people choose sides on Thanksgiving, it’s usually whether to eat sweet potatoes or mashed potatoes. But this year, a business debate has made Turkey Day headlines: whether retailers should open or close on Thanksgiving.

Released: 18-Nov-2015 10:00 AM EST
New IU Kelley School of Business Survey Finds Enthusiasm for Fashion Apparel This Holiday Season
Indiana University

This holiday shopping season figures to be a strong one for the nation’s fashion apparel retailers, according to new results of the FINdex survey released by Indiana University's Kelley School of Business.

Released: 16-Nov-2015 11:05 AM EST
See! I Was Right
University of Iowa

A new study from the University of Iowa finds that once people reach a conclusion, they aren’t likely to change their minds, even when new information shows their initial belief is likely wrong and clinging to that belief costs real money.

Released: 10-Nov-2015 3:05 PM EST
Black Friday Frenzy: FSU Experts Available to Comment on Holiday Shopping Trends and Consumer Behaviors
Florida State University

As stores across the nation gear up for the holiday shopping season, consumers are making their shopping lists, searching for Black Friday deals and identifying the stores that offer low prices and a positive shopping experience. Experts from Florida State University are available to comment on these topics.

Released: 4-Nov-2015 11:05 AM EST
University of Delaware Expert Offers Strategies for Attacking Food Deserts
University of Delaware

Allison Karpyn, associate director for the University of Delaware's Center for Research in Education and Social Policy, has been involved in recent research efforts on corner store programs in urban areas and in-store marketing approaches to promote purchase and consumption of healthier options.



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