Feature Channels: Marketing

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New research from Iowa State University's College of Business underscores the importance of a strong marketing department. Not only does marketing create value for a firm's short-term profitability, but it also has a positive effect on long-term shareholder value.

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New research from the University at Buffalo School of Management has pinpointed one attribute online ads should have to influence consumers’ perceptions of a new product—and their willingness to pay for it.

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Overall exposure to brand-specific alcohol advertising is a significant predictor of underage youth alcohol brand consumption, with youth ages 13 to 20 more than five times more likely to consume brands that advertise on national television and 36 percent more likely to consume brands that advertise in national magazines compared to brands that don’t advertise in these media.

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New research finds the amount of TV adolescents watch is likely to bias their views about the consequences of eating fast food.

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Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct link between app use and purchase activity.

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Study finds the “discount-frequently” pricing strategy allows retailers to charge high prices when demand is high and is flexible unlike an “every day low price” strategy or “static pricing.”

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The latest national housing market index produced by Florida Atlantic University and Florida International University faculty indicates the country as a whole is moving deeper into buy territory, as owning a home is expected to produce greater wealth, on average, than renting.

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At 11 a.m. EDT Thursday, September 10 the Airline Quality Report will be presented live and reporters will be able to engage with one of the study's co-authors.

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For decades, the tobacco and alcohol industries have been accused of advertising their products to kids. Tremendous public pressure has prompted the implementation of strict guidelines. Today, tobacco and alcohol advertising are among the most highly regulated forms of marketing in existence. But, are all of the rules having any effect on the adolescents we seek to protect?

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You’ve tried to escape it. You really have. But, the constant stream of dings and buzzes from incoming texts and emails are just too much to take. And, before you know it, you’re scanning your smartphone. Again. Can the cycle be broken? Can people really put down their smartphones?

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Dean Headley, Airline Quality Rating co-author from Wichita State University, will announce this year's holiday forecast for air travelers at 11 a.m. EDT Thursday, Sept. 10. Find out how you can participate in the virtual news conference.

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In her book “Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980,” Dr. Elizabeth Crisp Crawford, North Dakota State University, Fargo, studied how tobacco advertising targeted college students to smoke, smoke, smoke that cigarette. Crawford found the advertising plans and creative tactics to be extremely strategic over the six decades studied. The book’s in-depth analysis of vintage cigarette ads provides insights into sophisticated advertising that was well ahead of its time, and still applicable in today's discussion of promoting e-cigarettes.

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In emerging economies, where real estate is expensive and space is limited, there has been a boom in multiplex movie theater construction fueled by the conviction that small screens with many show times will increase ticket sales. But new research from the University of Chicago Booth School of Business finds that the strategy doesn’t always work.

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Published research and common knowledge suggest that embarrassment is something we experience only when we are around other people. But a new research study co-authored by an Indiana University professor found that people often are embarrassed when buying sensitive health care products privately and online -- products such as home test kits and medications for incontinence and sexual dysfunction.

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Marketers would love to get inside the consumer’s brain. And now they can. Researchers at UC Berkeley’s Haas School of Business are using functional magnetic resonance imaging (fMRI) to see if what people say about brands matches what they are actually thinking.

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What’s in the newspaper today can predict how skinny or fat a country’s population will be tomorrow, says new research published in BMC Public Health.

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If there’s one thing advertisers think they know, it is that sex and violence sell. A new analysis, however, provides some of the best evidence to date that this widely accepted adage just isn’t true.

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Consumers demand answers about their food and three food industry CEOs agree they need to find new ways to tell their story and educate their customers, according to a CEO Panel July 14 at IFT15: Where Science Feeds Innovation hosted by the Institute of Food Technologists (IFT) in Chicago.

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Adolescents who are exposed to e-cigarette TV advertising are more likely to try e-cigarettes in the future, according to a groundbreaking experiment from researchers at RTI International.

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A pilot program designed to encourage mom and pop carryout shops in Baltimore to promote and sell healthier menu items not only improved eating habits, but also increased the stores’ gross revenue by an average 25 percent, new Johns Hopkins Bloomberg School of Public Health research found.

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A University of Kentucky marketing professor is co-author of a just-published study that suggests the thrill a person feels at seeing one particular item while shopping often carries over to unrelated items.

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Attention, shoppers: “Loyalty reward” discounts are more useful, from the perspective of both consumers and retailers, in the online arena than at traditional brick-and-mortar stores, according to new research from Johns Hopkins University.

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Participants went through MRIs, which showed their brain activity when they viewed campaign ads on cage-free eggs.

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Trending news releases with the most views in a single day. Topics include: genetics, cancer, nanotech, elderly care, marketing research, energy, children's health, and immunology.

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If you’re watching television while using a second screen – like a smartphone or tablet – new research suggests that some of the most expensive marketing messages aimed at you are missing their mark.

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Trending news releases with the most views in a single day. Topics include: swelling magnets; using genetics to fight dengue fever; cybersecurity; Hubble finds 'Nasty' star; ventilation and patient survival; food security; gamification in business; and cancer research on implants to improve glioma treatment.

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Marketers and advertisers who default to the “thin ideal” – the belief that thinner is better – could be alienating up to 70 percent of their audience, said James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business.

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Corporate communicators and marketing teams are often in direct competition to be in the “C-suite” — the coveted boardroom seats — according to a study by a Baylor University researcher.

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A lack of innovation in spring fashion is not being well-received by college-age consumers, who perceive that what they're seeing in the stores is similar to what's already in their closets, according to the new FIndex survey released by Indiana University's Kelley School of Business.

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In a new study from Johns Hopkins University, two researchers have taken this idea a step further to consider how tweets affect the performances of initial public offerings (IPOs). They believe that their paper is the first to look closely at the connection between Twitter sentiment and IPOs.

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Trending news releases with the most views in a single day. Topics include: Cancer treatment, meditation, careers in engineering, astronomy, marine conservation, effective dieting, internet marketing, Ebola treatments, and exercise as preventive health for seniors.

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A recent study suggests online advertisements that target users based on their web browsing habits and other personal information have a negative impact on the person’s intent to purchase the product. But the fact that users find this practice “creepy” runs counter to conventional wisdom among online marketing professionals.

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New research by Santa Fe Institute scientists reveals a surprising insight: publicly-traded firms die off at the same rate regardless of their age or economic sector.

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Though the Academy of Pediatrics advises against the consumption of energy drinks by teens, research finds that manufacturers market the bulk of their products on TV channels that likely appeal to teens.

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The Vision to Venture two-day event takes solutions that can lead to a marketable product to the experts who can evaluate it for just that: potential marketability and next steps to get it there.

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Rock and scroll: York lecturer’s punk rock band informs teaching.

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When it comes to buying things, our brains can’t see the big, black-and-white forest for all the tiny, colorful trees. That’s the conclusion of a study at The Ohio State University, which found that people who were shown product images in color were more likely to focus on small product details—even superfluous ones—instead of practical concerns such as cost and functionality.

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Researchers at Dartmouth College examined a database of television advertisements broadcast between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of advertisements for energy drinks were aired. Nearly half of those advertisements, 46.5%, appeared on networks with content themes likely to appeal to adolescents.

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Applied Food Sciences hosts exclusive retreat with industry experts in market trends, innovation, and regulations to address evolving energy drink market opportunities.

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Heavily marketed as a safer, healthful alternative to smoking, electronic cigarettes are under fire from California health officials who have declared “vaping” a public health threat, hoping to head off the type of deceptive manipulation that tobacco companies succeeded with for decades, according to researchers.

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Research shows that by promoting relationships this Valentine's Day, companies may be conveying they “love you not...”