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Newswise: Linking Diversity at Performing Arts Nonprofits with Marketing, Funding, Location
Released: 26-Jul-2022 9:45 AM EDT
Linking Diversity at Performing Arts Nonprofits with Marketing, Funding, Location
Iowa State University

Researchers tracked changes in the racial makeup and income levels of customers at two dozen nonprofit performing arts organizations over seven years. They then investigated how marketing and other factors, like location and funders, impacted what they define as customer diversity, equity and inclusion (DEI).

Released: 20-Jul-2022 12:50 PM EDT
FSU Researcher: Make It Your Business to See Stress as Enhancing
Florida State University

In a new study published in the Journal of Organizational Behavior, business owners experienced personal growth and engagement in their businesses when they increasingly saw stress as enhancing instead of debilitating. The study also indicated that business owners experienced stronger benefits of this stress-is-enhancing mindset when they believed their business might have been at risk and needed to close.

Released: 5-Jul-2022 10:05 AM EDT
The Inventors May Be Long Dead, but Consumers Still Crave Their Essence
University of Iowa Tippie College of Business

Consumers crave authenticity, but what makes something authentic? A new University of Iowa Tippie College of Business study finds it's a product's essence, an abstract, unobservable quality that makes a thing what it is in the consumer's eye. The funny thing is, essence doesn't exist.

Released: 17-Jun-2022 4:15 PM EDT
How Stock Market Inefficiencies Can Affect the Real Economy
University of Luxembourg

Mutual fund investors are known to be vulnerable to fluctuating market conditions. What is less well understood is how corporate managers are affected by waves of investor optimism.

Released: 15-Jun-2022 2:50 PM EDT
Study Shows How New Fathers Respond to “Dadvertising”
University of Florida

The nurturing ad elicited more positive feelings, perceptions of the dad and attitudes toward ad and brand. However, the researchers were surprised that results also showed that higher levels of anxiety around fatherhood produced fewer positive emotions in response to the dadvertisement and produced greater perceptions that the dad in the ad was weak.

Newswise: ACI’s Future Leaders Launch New Ingredient Communication Tool
Released: 15-Jun-2022 2:05 PM EDT
ACI’s Future Leaders Launch New Ingredient Communication Tool
American Cleaning Institute

The American Cleaning Institute (ACI) previewed the launch of a new ingredient communication tool, ‘What Cleaning Ingredients Do,’ designed to enhance consumer understanding through greater transparency and building trust with consumers.

Newswise: 2010 Deepwater Horizon accident did not harm BP’s long-term stock market returns
8-Jun-2022 4:30 PM EDT
2010 Deepwater Horizon accident did not harm BP’s long-term stock market returns
PLOS

Study suggests BP’s reputation suffered, but not the reputations or stock returns of other oil firms.

   
Released: 14-Jun-2022 1:05 PM EDT
Mitigating Drug Shortages via a Quality Management Rating System is Viable: New Study
University of Maryland, Robert H. Smith School of Business

A “quality management maturity” (QMM) rating system for pharmaceutical manufacturing facilities is viable toward reducing drug shortages and increasing medicine availability, according to research by risk management expert Clifford Rossi at the University of Maryland.

   
Released: 10-Jun-2022 11:45 AM EDT
Early Investors Can Forecast Future of Startup Companies
University of Washington

New research from Emily Cox Pahnke, University of Washington associate professor of management and organization, shows that early investors often predict the future of startup companies.

Released: 8-Jun-2022 2:30 PM EDT
Sales of Cigars Using the “Natural” Descriptor Are Increasing
Rutgers University-New Brunswick

Cigar brands are using potentially misleading descriptors, such as “natural,” on packaging, a Rutgers study finds

Released: 2-Jun-2022 5:20 PM EDT
A New Framework for Web Scraping Data to Ensure Its Validity for Use in Marketing Studies
American Marketing Association (AMA)

Researchers from Erasmus University Rotterdam, Tilburg University, INSEAD, and Oxford University published a new paper in the Journal of Marketing that proposes a methodological framework focused on enhancing the validity of web data.

Released: 26-May-2022 9:50 AM EDT
Customer Dissatisfaction Can Erode Merger Benefits
University of Georgia

When two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company’s value. According to new research from the University of Georgia, big brands often struggle to maintain their market power after tying the corporate knot.

Newswise: Study Found That Food Shortages and COVID-19 Have Led to Unsafe Feeding Practices Among Formula-Reliant Families
Released: 23-May-2022 4:05 PM EDT
Study Found That Food Shortages and COVID-19 Have Led to Unsafe Feeding Practices Among Formula-Reliant Families
University of California, Irvine

The new collaborative report details the impact of baby formula shortages on infant-feeding practices.

Released: 17-May-2022 1:45 PM EDT
Stress could make us more likable, and other Behavioral Science news tips
Newswise

Here are some of the latest articles added to the Behavioral Science channel on Newswise.

       
Released: 17-May-2022 1:40 PM EDT
Exploitation, Corporate Responsibility, or State Regulation? A New Study on Public Perceptions of Global Supply Chains
American Sociological Association (ASA)

The pandemic has contributed to an increased awareness of global supply chains, and people are increasingly concerned about labor exploitation and environmental degradation in the making of consumer products.

Released: 17-May-2022 9:05 AM EDT
How Social Media Posts Could Affect Credit Scores
University of Georgia

Systems developing alternative credit scores can be like a black box, according to University of Georgia financial regulation researcher Lindsay Sain Jones. With the pool of personal data available growing, it’s time to take a second look at how the American credit scoring system works and is regulated.

Newswise: In Franchising, Playing Tough Early May Support Long-Term Benefits
Released: 13-May-2022 11:05 AM EDT
In Franchising, Playing Tough Early May Support Long-Term Benefits
Iowa State University

To protect their brand or uphold uniformity, franchisors sometimes terminate contracts with franchisees. A new study found profitability decreased right after termination but essentially bounced back in two years. The researchers also discovered young, rapidly growing chains benefited more from ending contracts with wayward franchisees compared to mature, slow growing chains.

Released: 9-May-2022 11:30 AM EDT
Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing
North Carolina State University

A new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.

Newswise: Follow the science? Consumers aren’t always impressed with scientifically developed products, study shows
Released: 9-May-2022 8:05 AM EDT
Follow the science? Consumers aren’t always impressed with scientifically developed products, study shows
University of Notre Dame

Sometimes consumers like products created with science and other times they do not, and new research from the University of Notre Dame shows that it all depends on what the marketer is trying to sell: sensory pleasure or practicality.

Released: 6-May-2022 3:20 PM EDT
Study finds that frequent-flyer programs increase cost of business travel
Institute for Operations Research and the Management Sciences (INFORMS)

Airline frequent-flyer programs are a staple for air travel, particularly frequent business travelers, but do they add to the cost of business travel for employers? A new study says yes.

Newswise: It Pays to Be Nice to Your Competitor Brands on Social Media, Study Says
Released: 6-May-2022 3:05 PM EDT
It Pays to Be Nice to Your Competitor Brands on Social Media, Study Says
University of Wisconsin-Milwaukee

Taking a risk and praising a competitor wins over consumers on Twitter, especially skeptical ones, according to this study. And that turns conventional wisdom about acknowledging competitors on its head.

Released: 5-May-2022 12:40 PM EDT
Craft products are experiencing soaring growth -- Here's how firms are cashing in
American Marketing Association (AMA)

Researchers from Concordia University and HEC Montreal published a new paper in the Journal of Marketing that explains how the development of markets towards greater concerns for aesthetics and craft—whether it be the search for the perfect espresso shot or the creation of a visually complex tattoo—results from interactions between craft and commercial firms.

Released: 4-May-2022 1:10 PM EDT
Negative Online Reviews Provide Strategic Opportunity for Companies
Rensselaer Polytechnic Institute (RPI)

New research from Rensselaer Polytechnic Institute shows that when service-industry companies respond with the right mix of rational and emotional cues that match the nature of complaints in negative reviews, it can positively impact the perception and ratings of future customers as well as the complaining customer.

Released: 3-May-2022 3:00 PM EDT
The latest expert commentary on the U.S. Supreme Court
Newswise

Are you looking for expert commentary on the leaked opinion draft that appears to overturn Roe v. Wade? Newswise has you covered! Below are some of the latest headlines that have been added to the U.S. Supreme Court channel on Newswise.

       
Newswise: Can computers write product reviews with a human touch?
Released: 29-Apr-2022 10:05 AM EDT
Can computers write product reviews with a human touch?
Dartmouth College

Artificial intelligence systems can be trained to write human-like product reviews that assist consumers, marketers and professional reviewers, according to a study from Dartmouth College, Dartmouth’s Tuck School of Business, and Indiana University.

Released: 26-Apr-2022 10:05 AM EDT
Research and Technology Partnerships Office Paves New Path for Researchers to Work with Industry to Commercialize Technologies
Thomas Jefferson National Accelerator Facility

In conducting its research mission, the skilled and resourceful scientists and engineers at the U.S. Department of Energy’s Thomas Jefferson National Accelerator Facility generate ideas and technologies that have the potential to solve real-world problems. Now, with the establishment of its new Research and Technology Partnerships Office, the lab is expanding its capabilities to put the lab’s scientific and technological advances to work to the benefit of society. The Research and Technology Partnerships Office will ensure that intellectual property opportunities generated in support of the lab’s research mission receive the focus, support and outreach they need to reach the marketplace. She will also initiate and lead new programs related to the lab’s mission.

18-Apr-2022 12:45 PM EDT
For Cooperative Teams, Modesty Leaves the Best Impression
American Psychological Association (APA)

People may forgo displaying luxury brands and other signals of status when they want to convince others that they will collaborate well with a team, as people who signal their wealth and social status could be perceived as uncooperative, according to research published by the American Psychological Association.

Newswise: Likes, shares and drug deals: WVU researchers create model that detects illicit drug trafficking on social media
4-Apr-2022 10:25 AM EDT
Likes, shares and drug deals: WVU researchers create model that detects illicit drug trafficking on social media
West Virginia University

Researchers at West Virginia University have found that social networking platforms can serve as a direct-to-consumer marketing tool for drug dealers to sell illicit drugs.

Newswise: Loud and clear: High-energy ads keep viewers tuned in, study shows
Released: 5-Apr-2022 4:00 PM EDT
Loud and clear: High-energy ads keep viewers tuned in, study shows
University of Notre Dame

More energetic commercials are likely to be tuned in more or avoided less by viewers, according to research from Joonhyuk Yang, assistant professor of marketing at Notre Dame’s Mendoza College of Business.

Released: 5-Apr-2022 9:45 AM EDT
The Private Equity Business is “Not All It’s Cracked Up to Be”
Johns Hopkins University Carey Business School

Institutional investors in private equity are getting shortchanged, says Jeff Hooke, a Johns Hopkins Carey Business School senior lecturer and expert in finance and investment banking.

Released: 4-Apr-2022 1:45 PM EDT
Alternate Delivery Locations Are Viable Options To Offset Negative Impacts of Increased Home Deliveries
Rensselaer Polytechnic Institute (RPI)

As the demand for home deliveries from online purchases continues to increase, researchers at Rensselaer Polytechnic Institute recently found that some, but not all consumers, will accept going to alternate delivery locations to get their packages rather than having them delivered directly to their front door.

   
Released: 4-Apr-2022 12:05 PM EDT
Soda Tax Reduces Consumption Among Boys but Not Girls
Cornell University

Taxes on soda reduce consumption by boys but not girls, according to a new study of more than 11,000 adolescents.

   
Newswise: Getting an Edge in today’s Financial Markets is Possible, but it Won’t Last
Released: 29-Mar-2022 3:00 PM EDT
Getting an Edge in today’s Financial Markets is Possible, but it Won’t Last
University of California San Diego

Financial markets are more efficient than some speculators may want to believe. When it comes to predicting the performance of markets, everyone wants an edge—an advantage that sets them apart from the competition. Getting such an edge is achievable, but it’s never going to be easy and it will be impossible to maintain over time, according to research from the University of California San Diego’s Rady School of Management.

Released: 28-Mar-2022 10:10 AM EDT
New Study Reveals Why Facebook Ads Can Miss Target
North Carolina State University

New research offers insight into why Facebook’s targeted advertising can be more like a wild pitch. Researchers knew Facebook creates interest profiles based on each user’s activities, but the new study finds this process doesn’t account for the context of these activities.

Newswise: Black Management Association Conference Will Address Racial Wealth Gap and Forge New Partnerships
Released: 25-Mar-2022 1:40 PM EDT
Black Management Association Conference Will Address Racial Wealth Gap and Forge New Partnerships
University of California, Irvine, Paul Merage School of Business

The UCI Paul Merage School of Business is pleased to present the second annual Black Management Association (BMA) Conference on April 30, 2022, at the Merage School auditorium. This year's theme is Wealth for a Digitally Driven World, and will feature keynote speakers Daryl J. Carter, chairman and CEO at Avanth Capital Management LLC and Maya Watson, head of global marketing at Clubhouse.

Released: 23-Mar-2022 1:25 PM EDT
In-Vitro Fertilization Clinics Offering Money-Back Guarantees Achieve Better Outcomes with Less Aggressive Treatments
Rensselaer Polytechnic Institute (RPI)

In-vitro fertilization (IVF) clinics that offer money-back guarantees (MBGs) for their services achieve a higher live-birth success rate with less aggressive treatments than clinics that do not provide money-back guarantees.

Released: 21-Mar-2022 1:25 PM EDT
Study finds that an information shock is needed to make firms understand that music is changing
Bocconi University

The music industry, in little more than twenty years, has gone through two technological shocks linked to digitization: first the advent of downloads, which have replaced physical supports, then that of streaming, with the passage from the possession of a content to the right of access to a catalog.

Released: 18-Mar-2022 4:05 PM EDT
Food prices will continue to rise, likely through next year
Arizona State University (ASU)

An agribusiness professor at the W. P. Carey School of Business at Arizona State University explains the factors causing prices to go up at the grocery store, and why the worst may not be behind us just yet.

Released: 17-Mar-2022 11:15 AM EDT
Newswire hacker case reveals how traders with private information make choices
University of Toronto, Joseph L. Rotman School of Management

A group of Russian and Ukrainian cyber-hackers were clearly risk-takers. But their actions after stealing embargoed news releases for publicly-traded companies shows trades based on the lifted information were far from reckless, new research shows.

Released: 11-Mar-2022 11:20 AM EST
Study finds social media verification not enough to sell products
University of Maine

Social media influencers are some of the most powerful celebrities of the internet era, and verification — the blue check mark that indicates the account has been vetted and the user’s identity has been confirmed — is one of the most highly sought-after tools of the trade.



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