Researchers tracked changes in the racial makeup and income levels of customers at two dozen nonprofit performing arts organizations over seven years. They then investigated how marketing and other factors, like location and funders, impacted what they define as customer diversity, equity and inclusion (DEI).
In a new study published in the Journal of Organizational Behavior, business owners experienced personal growth and engagement in their businesses when they increasingly saw stress as enhancing instead of debilitating. The study also indicated that business owners experienced stronger benefits of this stress-is-enhancing mindset when they believed their business might have been at risk and needed to close.
Consumers crave authenticity, but what makes something authentic? A new University of Iowa Tippie College of Business study finds it's a product's essence, an abstract, unobservable quality that makes a thing what it is in the consumer's eye. The funny thing is, essence doesn't exist.
Mutual fund investors are known to be vulnerable to fluctuating market conditions. What is less well understood is how corporate managers are affected by waves of investor optimism.
The nurturing ad elicited more positive feelings, perceptions of the dad and attitudes toward ad and brand. However, the researchers were surprised that results also showed that higher levels of anxiety around fatherhood produced fewer positive emotions in response to the dadvertisement and produced greater perceptions that the dad in the ad was weak.
The American Cleaning Institute (ACI) previewed the launch of a new ingredient communication tool, ‘What Cleaning Ingredients Do,’ designed to enhance consumer understanding through greater transparency and building trust with consumers.
A “quality management maturity” (QMM) rating system for pharmaceutical manufacturing facilities is viable toward reducing drug shortages and increasing medicine availability, according to research by risk management expert Clifford Rossi at the University of Maryland.
New research from Emily Cox Pahnke, University of Washington associate professor of management and organization, shows that early investors often predict the future of startup companies.
Researchers from Erasmus University Rotterdam, Tilburg University, INSEAD, and Oxford University published a new paper in the Journal of Marketing that proposes a methodological framework focused on enhancing the validity of web data.
When two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company’s value. According to new research from the University of Georgia, big brands often struggle to maintain their market power after tying the corporate knot.
The pandemic has contributed to an increased awareness of global supply chains, and people are increasingly concerned about labor exploitation and environmental degradation in the making of consumer products.
Systems developing alternative credit scores can be like a black box, according to University of Georgia financial regulation researcher Lindsay Sain Jones. With the pool of personal data available growing, it’s time to take a second look at how the American credit scoring system works and is regulated.
To protect their brand or uphold uniformity, franchisors sometimes terminate contracts with franchisees. A new study found profitability decreased right after termination but essentially bounced back in two years. The researchers also discovered young, rapidly growing chains benefited more from ending contracts with wayward franchisees compared to mature, slow growing chains.
A new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
Sometimes consumers like products created with science and other times they do not, and new research from the University of Notre Dame shows that it all depends on what the marketer is trying to sell: sensory pleasure or practicality.
Airline frequent-flyer programs are a staple for air travel, particularly frequent business travelers, but do they add to the cost of business travel for employers? A new study says yes.
Taking a risk and praising a competitor wins over consumers on Twitter, especially skeptical ones, according to this study. And that turns conventional wisdom about acknowledging competitors on its head.
Researchers from Concordia University and HEC Montreal published a new paper in the Journal of Marketing that explains how the development of markets towards greater concerns for aesthetics and craft—whether it be the search for the perfect espresso shot or the creation of a visually complex tattoo—results from interactions between craft and commercial firms.
New research from Rensselaer Polytechnic Institute shows that when service-industry companies respond with the right mix of rational and emotional cues that match the nature of complaints in negative reviews, it can positively impact the perception and ratings of future customers as well as the complaining customer.
Are you looking for expert commentary on the leaked opinion draft that appears to overturn Roe v. Wade? Newswise has you covered! Below are some of the latest headlines that have been added to the U.S. Supreme Court channel on Newswise.
Artificial intelligence systems can be trained to write human-like product reviews that assist consumers, marketers and professional reviewers, according to a study from Dartmouth College, Dartmouth’s Tuck School of Business, and Indiana University.
In conducting its research mission, the skilled and resourceful scientists and engineers at the U.S. Department of Energy’s Thomas Jefferson National Accelerator Facility generate ideas and technologies that have the potential to solve real-world problems. Now, with the establishment of its new Research and Technology Partnerships Office, the lab is expanding its capabilities to put the lab’s scientific and technological advances to work to the benefit of society. The Research and Technology Partnerships Office will ensure that intellectual property opportunities generated in support of the lab’s research mission receive the focus, support and outreach they need to reach the marketplace. She will also initiate and lead new programs related to the lab’s mission.
People may forgo displaying luxury brands and other signals of status when they want to convince others that they will collaborate well with a team, as people who signal their wealth and social status could be perceived as uncooperative, according to research published by the American Psychological Association.
Researchers at West Virginia University have found that social networking platforms can serve as a direct-to-consumer marketing tool for drug dealers to sell illicit drugs.
More energetic commercials are likely to be tuned in more or avoided less by viewers, according to research from Joonhyuk Yang, assistant professor of marketing at Notre Dame’s Mendoza College of Business.
Institutional investors in private equity are getting shortchanged, says Jeff Hooke, a Johns Hopkins Carey Business School senior lecturer and expert in finance and investment banking.
As the demand for home deliveries from online purchases continues to increase, researchers at Rensselaer Polytechnic Institute recently found that some, but not all consumers, will accept going to alternate delivery locations to get their packages rather than having them delivered directly to their front door.
Financial markets are more efficient than some speculators may want to believe. When it comes to predicting the performance of markets, everyone wants an edge—an advantage that sets them apart from the competition. Getting such an edge is achievable, but it’s never going to be easy and it will be impossible to maintain over time, according to research from the University of California San Diego’s Rady School of Management.
New research offers insight into why Facebook’s targeted advertising can be more like a wild pitch. Researchers knew Facebook creates interest profiles based on each user’s activities, but the new study finds this process doesn’t account for the context of these activities.
The UCI Paul Merage School of Business is pleased to present the second annual Black Management Association (BMA) Conference on April 30, 2022, at the Merage School auditorium. This year's theme is Wealth for a Digitally Driven World, and will feature keynote speakers Daryl J. Carter, chairman and CEO at Avanth Capital Management LLC and Maya Watson, head of global marketing at Clubhouse.
In-vitro fertilization (IVF) clinics that offer money-back guarantees (MBGs) for their services achieve a higher live-birth success rate with less aggressive treatments than clinics that do not provide money-back guarantees.
The music industry, in little more than twenty years, has gone through two technological shocks linked to digitization: first the advent of downloads, which have replaced physical supports, then that of streaming, with the passage from the possession of a content to the right of access to a catalog.
An agribusiness professor at the W. P. Carey School of Business at Arizona State University explains the factors causing prices to go up at the grocery store, and why the worst may not be behind us just yet.
A group of Russian and Ukrainian cyber-hackers were clearly risk-takers. But their actions after stealing embargoed news releases for publicly-traded companies shows trades based on the lifted information were far from reckless, new research shows.
Social media influencers are some of the most powerful celebrities of the internet era, and verification — the blue check mark that indicates the account has been vetted and the user’s identity has been confirmed — is one of the most highly sought-after tools of the trade.