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Billy Joel Lends Voice to Save Elephants

Africa’s elephants have just gotten a powerful new supporter –music legend, Billy Joel.

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College Football Rivalries Influenced by Competition for Resources

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A new study of intercollegiate football rivalries suggests that competition for scarce resources influences fan opinions. The researchers found that geographic proximity and a shared history of comparable success determine rivalrous and sometimes hostile feelings.

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Suntanned in Paradise? Baylor Researcher Explores Why Some People Risk Skin Cancer

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Tanning as “paradise” — the depiction in ads and magazines of smiling people sporting even tans and often enjoying exotic vacation spots — may influence people to tan in the sun or tanning beds and take risks with UV ray exposure and ultimately, skin cancer, says a Baylor University researcher.

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Study Shows That News Coverage of Clinton’s Tweets Can Influence Voters to See Her as More Likeable – the Challenge Now Is to Influence Voting Behavior

The study, led by Professor Paul Brewer from the University of Delaware’s Center for Political Communication suggests that her earlier use of Twitter successfully generated TV coverage, and that TV coverage helped her image among viewers.

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Online Creep: Targeted Ads May Have Opposite Effect of Marketers’ Intent

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A recent study suggests online advertisements that target users based on their web browsing habits and other personal information have a negative impact on the person’s intent to purchase the product. But the fact that users find this practice “creepy” runs counter to conventional wisdom among online marketing professionals.

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How 'Mad Men' Fueled Another Kind of Counter-Cultural Revolution

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AMC's "Mad Men," which begins airing its final episodes Sunday, has shown how the Golden Age of Advertising shifted power from the account execs to the artists.

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Fall, Winter Rains Will Bring Great Wildflower Displays in Much of Texas

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Most areas of Texas should have great wildflower blooms this spring, and some areas already have a great show started thanks to intermittent rains since last fall, according to a restoration ecologist at The University of Texas at Austin's Lady Bird Johnson Wildflower Center.

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Fitness Expert Available: Christian Thompson

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Fitness Expert Available: Mindy Caplan

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Fitness Expert Available: James Levine

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