Super Bowl LVII Chiefs v. Eagles: Experts Available on Commercials, Sports Medicine, and Cultural Significance of ‘The Big Game’
Newswise
With millions of cut flowers set to be exchanged for Valentine’s Day, West Virginia University experts are offering tips on how to pick the best buds and make the most of the blooms.
Who are the big brands who win big with their Super Bowl commercials? Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University’s Hankamer School of Business, says the key for companies break through the noise and make a lasting impression on viewers is empowered storytelling.
Julian Givi, assistant professor of marketing in the West Virginia University John Chambers College of Business and Economics, encourages the pursuit of sentimentality in gifts for romantic partners along with family members, friends, recipients at school and work, pets and others.
By: Mark Blackwell Thomas | Published: January 30, 2023 | 4:15 pm | SHARE: With the Philadelphia Eagles and Kansas City Chiefs victorious in their National Football League conference championship games Sunday, the two teams are now set to face off in the biggest spectacle in American sport — the Super Bowl. Now in its 57th year, the Super Bowl has evolved from a championship football game into a cultural touchstone, reflecting the defining moods and tastes of consumers in the United States and beyond.
On Tuesday, as the Academy released its picks for Oscars contenders, “Everything Everywhere All at Once” clearly lead the pack with 11 awards nominations.
Artificial intelligence gives people the opportunity to turn “words” into “pictures” and create their art easily and quickly. But will this form of AI reduce and replace human craftsmanship, imagination, and careers? A Chula Engineering professor and an architecture professor share their views.
Michele Dillion, a professor of sociology at the University of New Hampshire and an expert in Catholicism, can talk about the historical significance of Benedict’s resignation, how it changes the funeral ceremony and the troubled legacy he leaves behind.
Prince William and Kate Middleton are both expected to make the trip across the pond for the second annual Earthshot Prize ceremony which will be held in Boston. Nicoletta Gullace, associate professor of history at the University of New Hampshire, and an expert on the royal family, is available to talk about the significance of the trip and what this means for the monarchy as well as for the city of Boston.
The decking of the halls is underway and, while the ease and convenience of a pre-lit, artificial tree has its appeal, a West Virginia University Extension expert is making a case for the authentic look and smell of a fresh-cut Christmas tree.
Julian Givi, an assistant professor of marketing at the West Virginia University John Chambers College of Business and Economics, has uncovered various mismatches between gift givers and receivers.
World-renowned jazz musicians are often praised for their creative ingenuity. But how do they make up improvisations? And what makes artists’ solos more enticing than those of less skilled players?
A new study shows that political issues are increasingly important to singles in the Midwest when it comes to considering potential partners.
With the woods calling to many this month, a West Virginia University Extension wildlife specialist is reminding hunters safety is a priority.
Daniel Warnell Lee didn’t complain about the severe wounds he suffered in battle during World War II. He also didn’t boast about receiving the nation’s highest military distinction – commonly called the Congressional Medal of Honor – for his acts of valor during that battle.
Nicoletta Gullace, associate professor of history at the University of New Hampshire and an expert on the Royal Family, is available to talk about the historical significance of the queen’s death, protocols and ceremonies leading up to her funeral, the transition of power to now King Charles III and what this all might mean for the future of the monarchy.
King Charles will serve as bridge for British royal family, expert says King Charles III reign will serve as a bridge between Queen Elizabeth II and a different, smaller Royal Family, says Marlene Koening, a librarian for Virginia Tech’s Washington-Alexandria Architecture Center and a recognized expert on British and European royalty.
The death of Queen Elizabeth marks the end of an era according to Andrew Walkling, a historian at Binghamton University, State University of New York.
Statewide survey results suggest there are a number of supportive policies employers could enact to recruit, support, and retain working parents in Utah’s competitive labor market.
Researchers built a mathematical model that proves the phenomenon of “momentum” in a single NFL game is real rather than random. The model also predicts a game’s outcome based on the research team's definition of momentum.
As baseball heads into the final weeks of the regular season, Cedars-Sinai has opened a special exhibit, "Take Me Out to the Ball Game, 100+ Years of Baseball Movies & Entertainment." It features hand-drawn posters of classic baseball-themed movies and, in all, consists of 35 items.
The Vasculitis Foundation applauds Ashton Kutcher for publicly sharing his diagnosis of vasculitis.
In the television show "Star Trek," Nichols portrayed communications officer Lt. Uhura on the USS Enterprise, breaking new ground as a Black woman in an important position of authority.
The legendary center, who helped the famed Boston Celtics win 11 NBA titles, was as dominant and impactful off the basketball court as he was on it, members of the University of Miami community recall.
Unhealthy food and beverage brands are encouraging TikTok users to market their products for them—effectively turning them into ‘brand ambassadors’—as well as using their own accounts for promotional activity, finds an assessment of video content posted on the social media platform and published in the open access journal BMJ Global Health.
New analysis reveals that Sheffield has the oldest football clubs in the world, the oldest professional football ground, and was home to two cup competitions which are older than the FA Cup.
“I donated the comics to the University of Adelaide to ensure that the history of the camps, and the experiences of the prisoners, are remembered. It is appropriate that the comics be kept in the University’s Library where they will be read, researched, and appreciated for years to come.” Ms Goers Fox’s donation, consisting of five small books, is the only full collection of all five of Friedrich’s books known to exist.
Earlier today (July 21, 2022) the human-occupied submersible Alvin made history when it successfully reached a depth of 6,453 meters (nearly 4 miles) in the Puerto Rico Trench, north of San Juan, P.R. This is the deepest dive ever in the 58-year history of the storied submersible.
A new study by world leaders in patent data has revealed the companies that are poised to become the “Maestros of the Metaverse”, conducting the most innovations to underpin the 3D virtual reality space of the near future.
No need to skip the cookouts you love in an effort to stay healthy this summer. Here, find recipes for healthy and delicious summer dishes.
Researchers documented a shift toward more representation for adults in popular portrayals of autism, which have historically focused on children.
Community parades and hometown Independence Day celebrations are back in full swing following cancellations due to pandemic restrictions. The American Academy of Orthopaedic Surgeons (AAOS) is reminding Americans to celebrate safely and take caution when handling fireworks. From small-scale sparklers to larger firework displays, at-home safety measures are key to avoiding injuries to the hands, eyes and face.
The nurturing ad elicited more positive feelings, perceptions of the dad and attitudes toward ad and brand. However, the researchers were surprised that results also showed that higher levels of anxiety around fatherhood produced fewer positive emotions in response to the dadvertisement and produced greater perceptions that the dad in the ad was weak.
New research finds acids in sugar-free beverages could erode tooth enamel, as a recipe mixing flavored sparkling water with balsamic vinegar to create a so-called “healthier” alternative to soda goes viral on TikTok.
More than one-third of Americans (36%) are not familiar with manufacturer recommendations for cleaning and maintaining their home appliances, such as refrigerators, HVAC systems, or washers and dryers, according to findings released by the American Cleaning Institute (ACI).
Historic graffiti of ships carved in an African fort were drawn by soldiers on guard duty watching the sea, University of Exeter experts believe.
By: Kathleen Haughney | Published: May 2, 2022 | 9:52 am | SHARE: All eyes are on Churchill Downs this week as the horse racing industry prepares for the 148th Kentucky Derby.Associate Professor of History Katherine Mooney is available to provide expert commentary to reporters covering the event. Mooney is the author of “Race Horse Men,” which examines the generations of Black men who built the racing industry and who were ultimately driven from their jobs with the rise of Jim Crow laws.
Academy Award nominated actor Willem Dafoe will return to his alma mater, the University of Wisconsin-Milwaukee, on Sunday, May 22, to receive an honorary Doctor of Arts degree and be the featured speaker at the university’s two commencement ceremonies.