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Corn and Soybean Markets Up Slightly Going Into Planting Season, According to Economist

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UVA Darden, UVA Darden School of Business, University of Virginia Darden School of Business, iLab at UVA, Startup, Technology, Sam Boochever, Max Huc, APP, 1Degree, Celebrities, Tom Tom Founders Festival, crowd funding, Business Pitch, American Civil Liberties Union, MBA students

Student Start-Up Shrinks Degrees of Separation Between Celebrities and Fans

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Features UVA Darden students Maximillian Huc (MBA '17) and Sam Boochever (MBA '17) - cofounders of the celebrity connection app 1Degree

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UVA Darden, darden school of business, Business Ethics, Sustainability, Business in Society, Government Regulation, Public Policy, Michael Lenox, Environment, Greenwashing

Greenwashing: In the Eye of the Beholder

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Professor Mike Lenox explains the practice of “greenwashing” and discusses how companies can engage in sustainable practices while delivering products consumers will actually buy: win-win-win for the consumer, producer and environment.

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Poverty, Wealth, Income Inequality, Trump

What Is Your Future Risk of Poverty?

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A newly-redesigned poverty risk calculator, developed by Mark Rank, a renowned expert on economic hardship at Washington University in St. Louis, can for the first time determine an American’s expected risk of poverty based on their race, education level, gender, marital status and age.

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marketing campain, Marketing expert, Human Behavior, Consumer spending, consumer attitudes, Charitable Donations, Charitable Giving

The Complexity of “Cause Marketing” Campaigns

However, in their new study “Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment,” University of Chicago Booth School of Business Professor of Marketing Jean-Pierre Dubé, Xueming Luo of Temple University and Zheng Fang of Sichuan University find that the effects of cause marketing are more complicated than that. In their study, to be published in the forthcoming INFORMS journal Marketing Science, the researchers find that offering price discounts and donations simultaneously can actually reduce sales in cause marketing settings. This means that while cause marketers believe that combining discounted services and donations will automatically lead to higher traffic and overall revenue, often the opposite is true.

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Agriculture, License Agreement, data, technology development

Edison Agrosciences Licenses Technology From the Danforth Center

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Edison Agrosciences has licensed technology from the Donald Danforth Plant Science Center to enhance its ability to identify high-value gene candidates to improve natural rubber content in crops.

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Uber, Ride Sharing, Tip, Gratuities, Cab service, New York City, Cornell University

Forcing a U-Turn on Tips Reverses Uber’s NYC Gains

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Texas Tech Student Finds His Passion, Helping Others Do the Same

Tad Davis helps promote innovation and entrepreneurialism throughout campus and across the country.

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babson college, Babson, Student Entrepreneurs, Startup pitches, Alumni Relations, Microsoft, bizland, cummings properties, arthur m. blank center for entrepreneurship, samuel goldstein & co, morgan lewis

Babson Awards 2017 B.E.T.A Challenge Winners With Over $280,000

​Babson College announced its 2017 B.E.T.A. (Babson Entrepreneurial Thought & Action®​​​​​​​​​​​​​) Challenge winners—DetraPel, TORq Interface, and botkeeper—after a venture showcase with 18 semifinalists and a pitch competition between nine ultimate finalists.

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Babson College Takes Over San Francisco Station with Latest Advertising Campaign

Babson College, No. 1 in entrepren­eurship education for the 24th consecutive year, has launched a new advertising campaign that will dominate the entire 4th and King Caltrain San Francisco Station throughout the month of April.







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