Newswise — To raise awareness of breast cancer, the University of New Mexico Lobos, UNM Hospitals and UNM Comprehensive Cancer Center are sponsoring the “Lobos Love Pink” Football game during October, Breast Cancer Awareness Month. In addition, they are sponsoring a health fair in the Howl Zone from 2:00 to 5:00 P.M. The health fair will offer breast cancer information and free flu shots. The game against the University of Hawai’i Rainbow Warriors will begin at 5:00 p.m. October 17, 2015, in University Stadium. The football game halftime ceremony will celebrate breast cancer survivors, honor those who continue to battle the disease and remember those who have lost their battle.

“While breast cancer can be a devastating diagnosis, it is treatable and even curable especially in early stages,” says Anna Voltura, MD, at the UNM Comprehensive Cancer Center. “Our breast cancer survivors are a testament to this, and always remind us of the strength they have as well as the enormous advances we have made in the fight against breast cancer."

Voltura co-leads the UNM Cancer Center breast cancer team with Melanie Royce, MD, PhD. The team includes medical oncologists, surgical oncologists, radiation oncologists, and a plastic and reconstructive surgeon. All work closely together to design the best treatment plan for each of the UNM Cancer Center’s breast cancer patients. “Regular screenings help tremendously,” says Royce. “Awareness is very important.”

The American Cancer Society estimates that 1,320 New Mexican women will receive a breast cancer diagnosis in 2o15 and that 270 will die from the disease.

About the “Lobos Love Pink” Football GameThe UNM Lobos will kick off against the University of Hawai’i Rainbow Warriors on Saturday, October 17, 2015, at 5:oo P.M. in University Stadium, 1111 University Blvd. SE, Albuquerque, NM. Individuals who wear pink can purchase a ticket for $11 the day of the game. If you are interested in purchasing tickets in advance, please call the Lobo Ticket Office at 505-925-LOBO or visit the link below: unmtickets.com.

About the “Lobos Love Pink” Health FairThe “Lobos Love Pink” Health Fair will take place in the Howl Zone — the parking lot to the north and east of the stadium — on Saturday, October 17, 2015, from 2:00 to 5:00 P.M. The Howl Zone opens at 2:30 P.M. The health fair will feature booths providing information about breast cancer; booths are sponsored by the UNM Comprehensive Cancer Center, Comadre @ Comadre, UNM Outpatient Surgery and Imaging Services, and Sandoval Regional Medical Center Breast Imaging. UNM Hospitals will also offer free flu shots.

About the UNM Comprehensive Cancer CenterThe University of New Mexico Comprehensive Cancer Center is the Official Cancer Center of New Mexico and the only National Cancer Institute-designated Cancer Center in a 400-mile radius. One of the premier cancer centers nationwide, the UNM CCC has 128 board-certified oncology physicians, forming New Mexico’s largest cancer care team. It treats about 60 percent of adults and virtually all the children in New Mexico diagnosed with cancer — more than 10,000 people— from every county in the state in more than 135,000 clinic visits each year. Through its partnership with the New Mexico Cancer Care Alliance, an “exemplary national model for cancer health care delivery,” the UNM CCC offers access to more than 160 clinical trials to New Mexicans in every part of the state. Annual research funding of more than $72 million supports the UNM CCC’s 132 cancer scientists. Working with partners at Los Alamos and Sandia National Laboratories, Lovelace Respiratory Research Institute, and New Mexico State University, they have developed new diagnostics and drugs for leukemia, breast cancer, ovarian cancer, prostate cancer, liver and pancreatic cancer, brain cancer, and melanoma; garnered 33 new patents and 117 patents pending; and launched 13 new biotechnology companies since 2010. Learn more at cancer.unm.edu.