Newswise — The Martin J. Whitman School of Management at Syracuse University will host the first-ever “Marketing Day” on Friday, Oct. 24, from 9 a.m. to 12 p.m. at the School, located at 721 University Ave. on the SU campus. The program will take place in Whitman 002.
Co-sponsored by the marketing department and the Earl V. Snyder Innovation Management Center, “Marketing Day” aims to bring information about cutting-edge, innovative marketing practices to Whitman students and faculty.
“We want to build excitement about the field of marketing and help students see the breadth and depth of the field,” said Eunkyu Lee, PhD, chair of the department of marketing and professor of marketing. “There are so many different facets to the marketing profession and we hope this event will expose the many options available to our undergraduate and graduate students.” “What better way to excite our students than by bringing them engaging, creative speakers in the field of marketing,” added Tridib Mazumdar, PhD, professor of marketing and director of the Earl V. Snyder Innovation Management Center. “It is important for our students to learn from the best in the field, including some of our Whitman alumni.” The program includes local and national experts, many of whom are graduates of the Whitman School: 9:10 to 9:50 a.m. Commercialization of Medical InnovationsMichelle McGrath ’97 MBA, senior manager of commercializationWelch Allyn 9:50 to 10:30 a.m. Digital Marketing RevolutionLee Goldberg ’06 BS, co-founder and presidentVector Media Group Inc. 10:40 to 11:20 a.m. Brand Management in Today’s WorldMichael Burkeen, director of organizational effectivenessConAgra Foods 11:20 a.m. to 12 p.m. Marketing Analytics in CPG CategoriesPatrick McGraw ’84 BS, director of consumer & market knowledgeProcter and Gamble Media are invited to attend all or part of “Marketing Day.” Contact Kerri Howell at 315-443-3671 for more information. About Marketing Management at the Whitman SchoolThe marketing management program at the Whitman School prepares graduates for broad and promising career options, including advertising and promotion management, business-to-business marketing, consulting, marketing management, marketing research, new product development, product and brand management, retailing and wholesaling, sales management and managing a family business. About the Earl V. Snyder Innovation Management CenterThe Earl V. Snyder Innovation Management Center is dedicated to the study and understanding of the theories and practice of innovation management. The innovation management program at the Whitman School was established in 1981, with the dedication of the Snyder Center occurring in 1993 through a generous endowment from the estate of Earl and Josephine Snyder. Due to the efforts of the Snyder Center, Whitman students are able to learn innovation practices from technology-based organizations, industrial products companies, and consumer goods companies both national and international.
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