WHATThe annual “Business of Healthcare Conference” is presented by the Haas Healthcare Association at UC Berkeley’s Haas School of Business, a student-run organization of MBA candidates and UC Berkeley public health graduate students studying the business of healthcare.

This year’s conference theme, “Exploring New Frontiers,” looks at current healthcare topics and the role of healthcare managers and business innovators in shaping the industry’s future. More information: http://haashealthcareconference.org/2014/Sessions include:

• Transforming Prevention Through Technology• Using Big Data to Solve Big Problems in Healthcare• Reverse Innovation – What the U.S. can Learn from Global Healthcare Solutions• Finding, Funding and Delivering the Therapies of Tomorrow• Check-up: Exploring Obamacare’s Winners and Losers• Managing a Revolution: Changing the Culture of Care Delivery• Hands-on Expo: Disruptive Technologies in Healthcare

The conference is sponsored by Genentech, Abbott Laboratories, Kaiser Permanente, and ZS Associates. WHENFriday, February 28, 2014, 7:30 a.m. to 5 p.m.

WHEREHotel Nikko | 222 Mason St., San Francisco, CA 94102 | (415) 394-1111

WHOKeynote Speakers:• Dr. Robert Pearl, executive director and CEO, The Permanente Medical Group; president and CEO, Mid-Atlantic Permanente Medical Group• Matthew Douglass, co-founder and vice-president of Platform, Practice Fusion• Lance Scott, divisional vice-president, Global Market Development, Abbott Vascular

Media: Please check in at registration table.