Newswise — Apple CEO Tim Cook alluded to the company’s future in the electric vehicle market at a Wall Street Journal tech conference this week, saying there will be “massive change” in that industry. Art Wheaton, automotive expert and senior extension associate with Cornell University’s ILR School says Apple has the financial resources to be successful, but would face many obstacles attempting to be a mass-market automaker.
Bio: www.ilr.cornell.edu/people/arthur-wheaton
Wheaton says: “The auto industry is incredibly expensive and difficult to begin a start up. Apple has the financial resources to be successful but does it really anticipate building entire vehicles?
“Apple could have competency in autonomous car software, but large scale auto manufacturing is no picnic. Many smaller electric car companies have failed, along with major car companies successful in other parts of the world that were not able to crack the U.S. sector.
“Google has a head start on autonomous vehicles but would face many of the same obstacles attempting to be a mass-market automaker.”
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