Newswise — "Pokemon Go’s popularity shows the importance of mixing a good story with a simple, fun game to make a hit entertainment product,” said Virginia Tech’s James Ivory, who manages the university’s Gaming and Media Effects Research (G.A.M.E.R.) Lab.
“Children have long known that adding a good story to a task makes it fun, and Niantic Labs has done a great job of that by attaching the Pokemon story to a simple geolocation-based game,” he said of the viral phenomenon.
What makes games like Pokemon Go so popular? What are the risks and benefits associated to gaming? James D. Ivory is available for interviews.
Story backgroundLast Wednesday, Pokeman Go launched for iOS and Android mobile devices. In less than 5 hours of becoming available, it reached number one on download charts
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