Newswise Blogs: New@Newswise

Newswise Blog

Wednesday, November 12, 2014

“I want you to think of me as your news release ‘gym buddy.’”

“I want you to think of me as your news release ‘gym buddy.’”.jpg

Newswise Client Services Manager Thom Canalichio writes about some life lessons from his recent experience getting in shape and doing his first triathlon, and how these principles apply to our work with clients in media relations.

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Posted by Thom Canalichio on 11/12 at 11:00 AM
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Thursday, May 01, 2014

One Study, Three News Releases, and Big Results

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Sometimes a story has so much potential, it would be unfair to limit it to just one news release. That’s why Newswise worked with Duke Medicine to identify not one, but three different angles for possible news releases on a recent research study, and the results will amaze you.

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Posted by Thom Canalichio on 05/01 at 02:27 PM
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Monday, January 20, 2014

Social and traditional media success with Newswise

A news release from Columbia University went viral late last week, resulting in over 70,000 hits on the release, and nearly two dozen media clips by mid-day Monday.

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Posted by Thom Canalichio on 01/20 at 12:57 PM
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Thursday, August 29, 2013

Make Your Expert Relevant: Expert Pitch ProTip from Newswise

Make Your Expert Relevant: Expert Pitch ProTip from Newswise.jpg

Take an existing expert pitch, op-ed, or feature profile and turn it into a relevant pitch responding to today’s news

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Posted by Thom Canalichio on 08/29 at 10:30 AM
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Wednesday, June 12, 2013

Embargoes Work

Newswise presents evidence based on quantitative data that embargoes enhance news coverage. Journalists like and use embargoed news. In our experience, embargoes serve as an icon for newsworthy releases.

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Posted by Roger Johnson on 06/12 at 02:32 PM
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Friday, May 31, 2013

Chicago Sun-Times Lays Off Photographers, Continued Changes to Media Landscape

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Another sign of the times for a changing media landscape, the Chicago Sun-Times announced Thursday that they are letting go of the entire staff of photographers at the historic newspaper company.  We share some thoughts about what this means for journalism, photographers, reporters, and media relations professionals, and invite you to discuss with us in our World Press Gallery group on LinkedIn. 

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Posted by Thom Canalichio on 05/31 at 10:58 AM
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Friday, May 31, 2013

Changing Media Landscape: No More Photogs at Chicago Sun-Times, Plus Our Tips for Communicators

Changing Media Landscape: No More Photogs at Chicago Sun-Times, Plus Our Tips for Communicators.jpg

Media relations professionals these days are successful when they act more like a freelance field office for the news industry, charged with covering their institution - not just issuing communiques and press releases on it’s behalf.  Now, with developments like the Chicago Sun-Times laying off their photogs, media relations professionals trying to get stories placed within that paper might have an edge if they provide ready-to-use graphics with their news releases.

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Posted by Thom Canalichio on 05/31 at 10:10 AM
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Wednesday, May 22, 2013

Reporter Feedback: Newswise Quailty and Organization Preferred over Other Services

Media subscribers prefer the quality of content and organization they get with the Newswise wires and website.

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Posted by Thom Canalichio on 05/22 at 10:53 AM
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Monday, February 18, 2013

Featured News Releases in the Daily Wire

The Daily Wire now includes Featured News Releases with special promotion for top stories with research and images, selected by Newswise staff each day.

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Posted by Thom Canalichio on 02/18 at 05:24 PM
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Monday, September 24, 2012

Newswise Turns Twenty

Innovation in technology, quality in service, connecting journalists to trusted news sources for twenty years. 

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Posted by Thom Canalichio on 09/24 at 12:30 PM
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