Newswise Blogs: PRwise

Thursday, May 01, 2014

One Study, Three News Releases, and Big Results

One Study, Three News Releases, and Big Results.jpg

Sometimes a story has so much potential, it would be unfair to limit it to just one news release. That’s why Newswise worked with Duke Medicine to identify not one, but three different angles for possible news releases on a recent research study, and the results will amaze you.

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Posted by Thom Canalichio on 05/01 at 02:27 PM
Categories: New@NewswisePRwisePermalink

Monday, January 20, 2014

Social and traditional media success with Newswise

A news release from Columbia University went viral late last week, resulting in over 70,000 hits on the release, and nearly two dozen media clips by mid-day Monday.

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Posted by Thom Canalichio on 01/20 at 12:57 PM
Categories: HotNewsScience NewsNew@NewswisePRwisePermalink

Thursday, August 29, 2013

Make Your Expert Relevant: Expert Pitch ProTip from Newswise

Make Your Expert Relevant: Expert Pitch ProTip from Newswise.jpg

Take an existing expert pitch, op-ed, or feature profile and turn it into a relevant pitch responding to today’s news

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Posted by Thom Canalichio on 08/29 at 10:30 AM
Categories: New@NewswisePRwisePermalink

Wednesday, June 12, 2013

Embargoes Work

Newswise presents evidence based on quantitative data that embargoes enhance news coverage. Journalists like and use embargoed news. In our experience, embargoes serve as an icon for newsworthy releases.

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Posted by Roger Johnson on 06/12 at 02:32 PM
Categories: New@NewswisePRwisePermalink

Tuesday, May 15, 2012

The Archetypal Dispology

Two recent apologies in the news media have caused me to reflect on the communications issues related to apologies.

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Posted by Roger Johnson on 05/15 at 02:57 PM
Categories: PRwisePermalink

Friday, May 11, 2012

Public Relations Research Lands A University Client on “The Today Show”

Public Relations Research Lands A University Client on “The Today Show”.jpg

One way students can reduce debt is to chose a quality public university where tuition can be one-fourth that of a private one.  But how does a public school lure away students who are attracted to a brand-name private college? Here’s how.

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Posted by Roger Johnson on 05/11 at 01:05 PM
Categories: PRwisePermalink

Friday, December 09, 2011

Related Stories

Newswise just introduced a new way for readers to interact with its content.  The “Related Stories” module in the right sidebar of each article helps users find other articles related to their interest.  Clicking on the “Channel” tab shows those stories in a channel related to the article.

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Posted by Roger Johnson on 12/09 at 10:30 AM
Categories: PRwisePermalink

Tuesday, October 04, 2011

Majority of Journalists Use Linkedin, though Many Ask, “What’s the Value?”

If you want to interact with journalists, it helps to find their watering hole, and the best place, according to a recent study is Linkedin.

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Posted by Roger Johnson on 10/04 at 12:37 PM
Categories: PRwisePermalink

Wednesday, September 28, 2011

The Press Release Evolves: An Old Medium for a New Kind of Marketing

The Press Release Evolves: An Old Medium for a New Kind of Marketing.jpg

For businesses looking to get the news out about their company, it seems almost every week brings a new tool with which to spread the company message. A corporate blog, a Facebook page, a Twitter account, a YouTube channel, and most recently, a Google+ account. A different type of content for each medium, the pros will tell you.  But what of the venerable, tried and true press release?  Practitioners of new media, social media, and most especially content marketing (I practice all three, by the way) may tell you that the press release is in decline, or worse, already obsolete.

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Posted by Roger Johnson on 09/28 at 08:42 AM
Categories: PRwisePermalink

Tuesday, September 20, 2011

Netflix Responds to Customer Outrage with New Thing for Customers to Get Outraged About

4 Ways Netflix Failed With Big Announcement:  Netflix announced that it will split into two companies to handle internet streaming and DVD-by-mail separately.  “The envelopes will still be red,” assures CEO Reed Hastings, but the unpopular changes have customers seeing red, and threatening to cancel their memberships. 

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Posted by Thom Canalichio on 09/20 at 09:41 AM
Categories: PRwisePermalink
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