Statement from:Daniel M. Siegel, MD, FAADPresident, American Academy of Dermatology

Newswise — The American Cancer Society’s 2013 Cancer Statistics report found that the incidence of melanoma continues to rise in both men and women. This is particularly concerning because skin cancer can often be easily prevented and detected.

Unlike other types of cancer, skin cancer provides visual warning signs that can be detected on the surface of the skin in the form of a spot that changes, itches, or bleeds. When caught early, skin cancer is highly treatable.

Not only can skin cancer be caught early by performing regular skin self-exams, there are easy steps everyone can take to reduce their skin cancer risk. Exposure to ultraviolet light is the most preventable risk factor for skin cancer, so dermatologists recommend seeking shade, covering up, wearing sunscreen, and staying out of tanning beds.

The Academy and its members are actively working to reduce the incidence of skin cancer and change society’s attitudes and behaviors toward sun exposure and tanning. In an effort to increase the public’s understanding of skin cancer and motivate people to make positive behavior changes to prevent and detect skin cancer, the Academy launched its SPOT Skin Cancer® public education initiative in May 2012. Through SPOT Skin Cancer®, the Academy is committed to saving lives and reducing the incidence of skin cancer over the next three decades.

Visit SpotSkinCancer.org to learn how to perform a skin self-exam, download a body mole map for tracking changes in your skin, and find free skin cancer screenings. Those affected by skin cancer can share their stories on the website and download free materials to educate others in their communities.

Celebrating 75 years of promoting skin, hair, and nail healthHeadquartered in Schaumburg, Ill., the American Academy of Dermatology (Academy), founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 17,000 physicians worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair, and nails. For more information, contact the Academy at 1 (888) 462-DERM (3376) or visit www.aad.org. Follow the Academy on Facebook (American Academy of Dermatology) or Twitter (@AADskin).