Feature Channels: Marketing

Filters close
Newswise: No FOMO here - study finds social media photos may drive new customers away
Released: 16-Oct-2023 5:05 PM EDT
No FOMO here - study finds social media photos may drive new customers away
Tulane University

Social media marketers sharing photos of people vacationing in exotic locales or attending events at exclusive venues may actually be driving new customers away, according to a recently published Tulane University study.

Released: 12-Oct-2023 6:05 PM EDT
The advantage of digital-native brands setting up physical brand stores—and the challenge of preventing sales losses in existing channels
American Marketing Association (AMA)

Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates the multichannel impact of brand stores by digital-native FMCG brands.

Released: 6-Oct-2023 4:05 AM EDT
How much are you willing to pay for a product or service? It depends on your other options and the given context
American Marketing Association (AMA)

Researchers from Concordia University and Northwestern University published a new Journal of Marketing study that presents the Comparative Method of Valuation as a more accurate way to measure customers’ willingness to pay for a product or service.

Newswise: UAlbany Chemist Receives $1 Million in Federal Support to Commercialize Forensic Investigation Tool
Released: 5-Oct-2023 11:55 AM EDT
UAlbany Chemist Receives $1 Million in Federal Support to Commercialize Forensic Investigation Tool
University at Albany, State University of New York

The funding will be used to advance a novel technology, which combines Raman spectroscopy and machine learning to identify body fluid traces at crime scenes.

   
Released: 5-Oct-2023 10:45 AM EDT
Taylor Swift Is Good for the NFL, Says Virginia Tech Sports Media Expert
Virginia Tech

Taylor Swift’s Swifties and professional football fanatics typically do not rub elbows. But in the past two weeks, they’ve been finding some common ground.   When the pop superstar attended a Sunday night prime time NFL match-up between the Kansas City Chiefs and the New York Jets, her appearance set in motion a frenzy of attention and situated the league in front of a new fan base.

Newswise: You Are What Your Food Influencer Is Eating: UNLV Social Media Experts Team on Mukbang Study
Released: 4-Oct-2023 4:05 PM EDT
You Are What Your Food Influencer Is Eating: UNLV Social Media Experts Team on Mukbang Study
University of Nevada, Las Vegas (UNLV)

Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can't scroll past. And before you know it, you're craving crustaceans, making reservations at that new seafood restaurant, and searching for recipes.  We've got one word for you: mukbang.

Released: 26-Sep-2023 9:40 AM EDT
Customer Service Net Promoter Score (NPS) not all it’s cracked up to
University of Iowa Tippie College of Business

For thousands of American businesses, including hundreds in the Fortune 1000, the Net Promoter Score (NPS) of customer loyalty is a magic number that all but guarantees future growth if it’s high enough. But a new study from University of Iowa researchers finds the number is not all that magical.

Released: 22-Sep-2023 6:05 AM EDT
Why the UFC-WWE Merger is a One-Two Marketing Punch
University of Maryland, Robert H. Smith School of Business

Marketing professor Mary Beth Furst explains why TKO has reason to believe that both WWE and UFC can complement each other to grow the overall market of viewers in the combat sports and entertainment space.

   
Released: 15-Sep-2023 2:30 PM EDT
Rating platforms drive sales at tourist-area NYC eateries
Cornell University

Ratings on platforms such as Yelp and TripAdvisor can greatly impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by “locals” outside of tourist areas, according to new Cornell research.

Released: 6-Sep-2023 10:05 AM EDT
A secret for boosting hotel bookings: analyze online user reviews for your hotel and your competitors
American Marketing Association (AMA)

Researchers from Texas Christian University, University of South Carolina, and RealPage published a new Journal of Marketing article that examines the impact of online reviews on hotel booking performance with a specific focus on the competitive effects of reviews.

Newswise: Two Michigan Ross Professors Explore the Effect of Negative Feedback On Social Media
Released: 5-Sep-2023 3:05 PM EDT
Two Michigan Ross Professors Explore the Effect of Negative Feedback On Social Media
University of Michigan Ross School of Business

S Sriram, Professor of Marketing and Associate Dean for Graduate Programs; Jessica Fong, Assistant Professor of Marketing; and Varad Deolankar, a Marketing doctoral student at Michigan Ross, recently published research that shows the importance of negative feedback in social media discourse.

Newswise: Crowdsourcing contests: Understanding what brings high rewards, low risk
Released: 5-Sep-2023 9:00 AM EDT
Crowdsourcing contests: Understanding what brings high rewards, low risk
Iowa State University

New research shows crowdsourcing contests for marketing content are associated with high returns — but also high risks.

   
Released: 23-Aug-2023 11:20 AM EDT
AI recommendation vs. user subscription: analyzing in-feed digital advertising performance on platforms like Twitter, Google News, and TikTok
American Marketing Association (AMA)

Researchers from Lehigh University, University of Hong Kong, and Wuhan University published a new Journal of Marketing article that examines in-feed advertising’s performance across subscription versus AI recommended news feeds.

Released: 22-Aug-2023 12:45 PM EDT
Which is easier to remember, symbols or words?
University of Waterloo

Everyday symbols like &?!#@$ are highly memorable, according to new research.

Newswise: Digital real estate listings with more photos, descriptions earn higher sale prices
Released: 22-Aug-2023 8:05 AM EDT
Digital real estate listings with more photos, descriptions earn higher sale prices
Iowa State University

Using "experiential" descriptions and more photos on Zillow can boost offers and sale prices, especially for homes valued significantly higher or lower than the neighborhood average, according to a new study.

   
Newswise: Developing an Entrepreneurial Ecosystem
Released: 21-Aug-2023 2:35 PM EDT
Developing an Entrepreneurial Ecosystem
California State University (CSU) Chancellor's Office

The CSU is strengthening its systemwide network of support for budding businesspeople, enabling faculty and staff to share best practices for supporting students and creating an entrepreneurial ecosystem.

Newswise: New study shows algorithms promote bias--and that consumers cooperate
Released: 18-Aug-2023 3:25 PM EDT
New study shows algorithms promote bias--and that consumers cooperate
University of Utah

Every time you engage with Amazon, Facebook, Instagram, Netflix and other online sites, algorithms are busy behind the scenes chronicling your activities and queuing up recommendations tailored to what they know about you.

   
Newswise: Economic expert explains why Halloween has already invaded retail stores
Released: 18-Aug-2023 12:45 PM EDT
Economic expert explains why Halloween has already invaded retail stores
Virginia Tech

Bewildering as the premature arrival of Halloween merchandise might seem, the impetus for retailers to get the jump on a holiday can be readily explained as simple economic behavior. Jadrian Wooten, a Virginia Tech professor of economics, explained what drives these early holiday displays.

   
Newswise: The Power of Barbie's Brand
Released: 10-Aug-2023 12:05 PM EDT
The Power of Barbie's Brand
New York Institute of Technology, New York Tech

Consumer psychology expert Colleen Kirk, D.P.S., associate professor of management and marketing studies at New York Institute of Technology, shares insight on why Barbie’s brand is more relevant than ever.

   
Released: 10-Aug-2023 11:20 AM EDT
Google Ads algorithm misses Spanish speakers for SNAP benefits
Cornell University

A Cornell-led team found the algorithm behind Google Ads charged far more to deliver online ads to Spanish speakers about the benefits of SNAP, formerly known as food stamps.

Released: 10-Aug-2023 11:05 AM EDT
"Get back to where you once belonged!" Back-to-School stories for media
Newswise

It's that time of year again. For media working on stories about the seasonal return to school, here are the latest features and experts in the Back-To-School channel on Newswise.

     
Released: 10-Aug-2023 11:05 AM EDT
Font size can 'nudge' customers toward healthier food choices
Washington State University

Restaurants can persuade patrons to choose healthier foods by adjusting the font size of numbers attached to nutritional information on menus, according to a study.

   
Newswise: Andrew Chang joins UChicago Medicine as Chief Marketing Officer
Released: 9-Aug-2023 4:05 PM EDT
Andrew Chang joins UChicago Medicine as Chief Marketing Officer
University of Chicago Medical Center

Andrew “Andy” Chang has been selected as UChicago Medicine’s new Vice President, Chief Marketing Officer. He joins the health system August 28.

Newswise: The Wistar Institute Appoints Life Sciences Consultant and Entrepreneur Joy Taylor to its Board of Trustees
Released: 8-Aug-2023 11:10 AM EDT
The Wistar Institute Appoints Life Sciences Consultant and Entrepreneur Joy Taylor to its Board of Trustees
Wistar Institute

The Wistar Institute, a global leader in biomedical research in cancer, immunology and infectious disease, is pleased to welcome Joy Taylor to its Board of Trustees. Taylor is CEO of EastEdge Consulting Services, a Pennsylvania-based management consulting firm focused on organizational and operational improvement.

   
Released: 8-Aug-2023 9:40 AM EDT
Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing
University of Notre Dame

New research forthcoming in the Journal of Marketing from Joe Urbany, marketing professor in the University of Notre Dame's Mendoza College of Business, recommends disclosing a "true normal price" to protect consumers from decepting pricing.

Newswise: Consumer Psychology Expert Discusses Barbie's Brand Relevance
Released: 2-Aug-2023 12:20 PM EDT
Consumer Psychology Expert Discusses Barbie's Brand Relevance
New York Institute of Technology, New York Tech

A New York Institute of Technology consumer psychology expert discusses Barbie's brand relevance.

   
Released: 1-Aug-2023 7:00 AM EDT
APS Recognized with Marketing and Communications Awards
American Physiological Society (APS)

The American Physiological Society (APS) has been recognized with seven awards for excellence in the areas of marketing and communications. The awards were given by three different organizations and recognize a wide array of publications and marketing pieces.

   
Newswise: Dynamic Pricing Superior to Organic Waste Bans in Preventing Climate Change
Released: 26-Jul-2023 5:45 PM EDT
Dynamic Pricing Superior to Organic Waste Bans in Preventing Climate Change
University of California San Diego

While composting and organic waste ban policies are gaining popularity across the United States, a new study from the University of California San Diego’s Rady School of Management finds dynamic pricing could be the most effective way for grocery chains to keep perishables out of landfills, reducing food waste by 21% or more.

   
Released: 25-Jul-2023 11:20 AM EDT
What do consumers love about loyalty cards? It's not what you think.
University of Iowa Tippie College of Business

Those consumer loyalty cards filling our wallets that give you a free sandwich or cup of coffee when they're filled tend to lead to disappointment. A new study shows that for many, completing the card is more fulfilling than the reward.

   
Newswise: Want a deal on that vintage item? Find common connection with seller
Released: 19-Jul-2023 10:45 AM EDT
Want a deal on that vintage item? Find common connection with seller
Indiana University

If you’re looking to furnish your home with vintage furniture or expand a collection of treasured memorabilia, new research from the Indiana University Kelley School of Business and the Cornell University SC Johnson College of Business suggests those items could end up being cheaper if buyers emphasize a mutual connection to the past.

   
Released: 18-Jul-2023 1:35 PM EDT
Applications Open for UMD Smith’s New Online Master of Science in Management Studies
University of Maryland, Robert H. Smith School of Business

First cohort begins fall 2023 in a program open to applicants from any academic background and professionals in any industry seeking a time- and cost-efficient means to develop their foundational business skills.

   
Newswise: Organic agriculture transition partnership to recruit, train, mentor farmers
Released: 6-Jul-2023 12:15 PM EDT
Organic agriculture transition partnership to recruit, train, mentor farmers
Texas A&M AgriLife

The Texas A&M AgriLife Extension Service, through its organics program, will lead the Texas Transition to Organic Partnership Program, or Texas TOPP, designed to recruit, train, mentor and advise farmers who want to transition to organic production.

   
Newswise: Do Paper Calendars Help Us Plan Better Than Digital Calendars?
Released: 6-Jul-2023 9:00 AM EDT
Do Paper Calendars Help Us Plan Better Than Digital Calendars?
California State University, Fullerton

The popularity of digital calendars over paper calendars has grown significantly due to instant access to appointments, meetings and dates. But which type of calendar leads to higher efficiency?

   
Released: 30-Jun-2023 2:05 PM EDT
Find the latest expert commentary on the recent U.S. Supreme Court decisions here
Newswise

Newswise offers a roundup of the latest expert commentary on the recent decisions of the U.S. Supreme Court.

       
Released: 26-Jun-2023 9:30 AM EDT
Johns Hopkins Bloomberg School of Public Health Wins Three CASE Awards for Work in Communications and Alumni Relations
Johns Hopkins Bloomberg School of Public Health

The Communications and Marketing and the Alumni Relations teams in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health together won three Council for Advancement and Support of Education (CASE) Circle of Excellence awards in recognition of their work across various content platforms. The CASE awards highlight outstanding work in categories including alumni relations, communications, fundraising, advancement services, and marketing.

Released: 19-Jun-2023 10:55 AM EDT
Bridging traditional economics and econophysics
Complexity Science Hub Vienna

In a new study, researchers of the Complexity Science Hub highlight the connecting elements between traditional financial market research and econophysics.

Released: 14-Jun-2023 12:40 PM EDT
Specialty drugs accounted for most new product launches in the past decade. Why do we know so little about how clinical studies influence their diffusion?
American Marketing Association (AMA)

Researchers from McGill University and Ontario Tech University published a new Journal of Marketing article that examines the drivers of specialty drug diffusion.

   
Released: 12-Jun-2023 4:10 PM EDT
An experience or a material product: Which new purchase is more likely to elicit envy in other consumers?
University of Utah

A new study by researchers at the University of Utah suggests that the type of product and the kind of comparison being made interact to generate feelings of consumption envy, which has implications for consumer marketing.

   
Released: 12-Jun-2023 3:40 PM EDT
Working hard for money decreases consumers’ willingness to risk their earnings, study shows
University of Notre Dame

New research from Christopher Bechler, assistant professor of marketing in The University of Notre Dame’s Mendoza College of Business, shows that the harder an individual consumer works, the less willing they are to risk those earnings through investments and elsewhere.

   
Released: 9-Jun-2023 5:20 PM EDT
Price vs. health: Food shoppers choose price
Institute for Operations Research and the Management Sciences (INFORMS)

A new study of food consumer shopping behaviors has found that when faced with a choice – lower prices or healthier foods – they will likely choose lower prices.

   
Released: 7-Jun-2023 1:20 PM EDT
Autonomous products like robot vacuums make our lives easier. But do they deprive us of meaningful experiences?
American Marketing Association (AMA)

Researchers from University of St. Gallen and Columbia Business School published a new Journal of Marketing article that examines how the perceived meaning of manual labor can help predict the adoption of autonomous products.

   
Released: 31-May-2023 4:00 PM EDT
Unhealthy food dominated grocery store flyers
University of Gothenburg

Unhealthy food dominated the weekly grocery store flyers. As much as two thirds of the space was taken up by less healthy foods according to a study from the University of Gothenburg. The advertising does not seem to support healthy choices, say the researchers.

   
Released: 31-May-2023 11:15 AM EDT
The secret to in-store displays: where to place discounted products relative to regularly priced products to maximize sales
American Marketing Association (AMA)

Researchers from University of Connecticut, Texas A&M University, University of Colorado at Boulder, and University of Florida published a new Journal of Marketing article that examines whether price promotions on some products differentially impact demand for other products depending on their relative locations within a display.

Released: 23-May-2023 2:45 PM EDT
Privacy protection and other corporate accountability matters in the Business Ethics channel
Newswise

Meta, the parent company of Facebook and Instagram, was fined a record 1.2 billion euros ($1.3 billion) and ordered to stop transferring data collected from Facebook users in Europe to the United States. Find the latest research and expert commentary on privacy issues and controversial business practices in the Business Ethics channel.

Released: 19-May-2023 4:35 PM EDT
Why do so many businesses fail? A new study suggests it has to do with when they're born
Strategic Management Society

A new study from the Strategic Entrepreneurship Journal suggests an elegant explanation: a business’s long-term success depends significantly on its founding conditions not just changes in its markets.

Released: 18-May-2023 7:30 PM EDT
Historical memories have long reach in consumer preferences, study finds
University of Toronto, Joseph L. Rotman School of Management

Curious about the impact of a re-ignited territorial dispute between Japan and China in 2012, Zhong, now an assistant professor of marketing at the University of Toronto’s Rotman School of Management looked at what happened to car sales in the province of Guangxi around the same time. Guangxi had the highest civilian casualty rate of any Chinese province during the war.

Newswise:Video Embedded cash-or-card-consumers-pay-strategically-to-forget-guilty-purchases-study-shows
VIDEO
Released: 17-May-2023 3:40 PM EDT
Cash or card? Consumers pay strategically to forget guilty purchases, study shows
University of Notre Dame

New research from Christopher Bechler, assistant professor of marketing in the University of Notre Dame’s Mendoza College of Business, takes a first-time look into how consumers choose between using cash or credit cards, and shows they pay strategically to help them forget about guilty purchases. 

   


close
1.25935