Marketing research is too narrow: Hw the field must change to keep producing relevant, timely knowledge
American Marketing Association (AMA)Marketing research needs to broaden its focus to address complex problems
Marketing research needs to broaden its focus to address complex problems
Social media marketers sharing photos of people vacationing in exotic locales or attending events at exclusive venues may actually be driving new customers away, according to a recently published Tulane University study.
Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates the multichannel impact of brand stores by digital-native FMCG brands.
Researchers from Concordia University and Northwestern University published a new Journal of Marketing study that presents the Comparative Method of Valuation as a more accurate way to measure customers’ willingness to pay for a product or service.
The funding will be used to advance a novel technology, which combines Raman spectroscopy and machine learning to identify body fluid traces at crime scenes.
Taylor Swift’s Swifties and professional football fanatics typically do not rub elbows. But in the past two weeks, they’ve been finding some common ground. When the pop superstar attended a Sunday night prime time NFL match-up between the Kansas City Chiefs and the New York Jets, her appearance set in motion a frenzy of attention and situated the league in front of a new fan base.
Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can't scroll past. And before you know it, you're craving crustaceans, making reservations at that new seafood restaurant, and searching for recipes. We've got one word for you: mukbang.
For thousands of American businesses, including hundreds in the Fortune 1000, the Net Promoter Score (NPS) of customer loyalty is a magic number that all but guarantees future growth if it’s high enough. But a new study from University of Iowa researchers finds the number is not all that magical.
Marketing professor Mary Beth Furst explains why TKO has reason to believe that both WWE and UFC can complement each other to grow the overall market of viewers in the combat sports and entertainment space.
Ratings on platforms such as Yelp and TripAdvisor can greatly impact high-priced New York City restaurants that service tourists, but have less of an effect on restaurants frequented by “locals” outside of tourist areas, according to new Cornell research.
Researchers from Texas Christian University, University of South Carolina, and RealPage published a new Journal of Marketing article that examines the impact of online reviews on hotel booking performance with a specific focus on the competitive effects of reviews.
S Sriram, Professor of Marketing and Associate Dean for Graduate Programs; Jessica Fong, Assistant Professor of Marketing; and Varad Deolankar, a Marketing doctoral student at Michigan Ross, recently published research that shows the importance of negative feedback in social media discourse.
New research shows crowdsourcing contests for marketing content are associated with high returns — but also high risks.
Researchers from Lehigh University, University of Hong Kong, and Wuhan University published a new Journal of Marketing article that examines in-feed advertising’s performance across subscription versus AI recommended news feeds.
Everyday symbols like &?!#@$ are highly memorable, according to new research.
Using "experiential" descriptions and more photos on Zillow can boost offers and sale prices, especially for homes valued significantly higher or lower than the neighborhood average, according to a new study.
The CSU is strengthening its systemwide network of support for budding businesspeople, enabling faculty and staff to share best practices for supporting students and creating an entrepreneurial ecosystem.
Every time you engage with Amazon, Facebook, Instagram, Netflix and other online sites, algorithms are busy behind the scenes chronicling your activities and queuing up recommendations tailored to what they know about you.
Bewildering as the premature arrival of Halloween merchandise might seem, the impetus for retailers to get the jump on a holiday can be readily explained as simple economic behavior. Jadrian Wooten, a Virginia Tech professor of economics, explained what drives these early holiday displays.
Consumer psychology expert Colleen Kirk, D.P.S., associate professor of management and marketing studies at New York Institute of Technology, shares insight on why Barbie’s brand is more relevant than ever.
A Cornell-led team found the algorithm behind Google Ads charged far more to deliver online ads to Spanish speakers about the benefits of SNAP, formerly known as food stamps.
It's that time of year again. For media working on stories about the seasonal return to school, here are the latest features and experts in the Back-To-School channel on Newswise.
Restaurants can persuade patrons to choose healthier foods by adjusting the font size of numbers attached to nutritional information on menus, according to a study.
Andrew “Andy” Chang has been selected as UChicago Medicine’s new Vice President, Chief Marketing Officer. He joins the health system August 28.
The Wistar Institute, a global leader in biomedical research in cancer, immunology and infectious disease, is pleased to welcome Joy Taylor to its Board of Trustees. Taylor is CEO of EastEdge Consulting Services, a Pennsylvania-based management consulting firm focused on organizational and operational improvement.
New research forthcoming in the Journal of Marketing from Joe Urbany, marketing professor in the University of Notre Dame's Mendoza College of Business, recommends disclosing a "true normal price" to protect consumers from decepting pricing.
A New York Institute of Technology consumer psychology expert discusses Barbie's brand relevance.
The American Physiological Society (APS) has been recognized with seven awards for excellence in the areas of marketing and communications. The awards were given by three different organizations and recognize a wide array of publications and marketing pieces.
While composting and organic waste ban policies are gaining popularity across the United States, a new study from the University of California San Diego’s Rady School of Management finds dynamic pricing could be the most effective way for grocery chains to keep perishables out of landfills, reducing food waste by 21% or more.
Those consumer loyalty cards filling our wallets that give you a free sandwich or cup of coffee when they're filled tend to lead to disappointment. A new study shows that for many, completing the card is more fulfilling than the reward.
If you’re looking to furnish your home with vintage furniture or expand a collection of treasured memorabilia, new research from the Indiana University Kelley School of Business and the Cornell University SC Johnson College of Business suggests those items could end up being cheaper if buyers emphasize a mutual connection to the past.
First cohort begins fall 2023 in a program open to applicants from any academic background and professionals in any industry seeking a time- and cost-efficient means to develop their foundational business skills.
The Texas A&M AgriLife Extension Service, through its organics program, will lead the Texas Transition to Organic Partnership Program, or Texas TOPP, designed to recruit, train, mentor and advise farmers who want to transition to organic production.
The popularity of digital calendars over paper calendars has grown significantly due to instant access to appointments, meetings and dates. But which type of calendar leads to higher efficiency?
Newswise offers a roundup of the latest expert commentary on the recent decisions of the U.S. Supreme Court.
The Communications and Marketing and the Alumni Relations teams in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health together won three Council for Advancement and Support of Education (CASE) Circle of Excellence awards in recognition of their work across various content platforms. The CASE awards highlight outstanding work in categories including alumni relations, communications, fundraising, advancement services, and marketing.
In a new study, researchers of the Complexity Science Hub highlight the connecting elements between traditional financial market research and econophysics.
Researchers from McGill University and Ontario Tech University published a new Journal of Marketing article that examines the drivers of specialty drug diffusion.
A new study by researchers at the University of Utah suggests that the type of product and the kind of comparison being made interact to generate feelings of consumption envy, which has implications for consumer marketing.
New research from Christopher Bechler, assistant professor of marketing in The University of Notre Dame’s Mendoza College of Business, shows that the harder an individual consumer works, the less willing they are to risk those earnings through investments and elsewhere.
A new study of food consumer shopping behaviors has found that when faced with a choice – lower prices or healthier foods – they will likely choose lower prices.
Researchers from University of St. Gallen and Columbia Business School published a new Journal of Marketing article that examines how the perceived meaning of manual labor can help predict the adoption of autonomous products.
AAI has been recognized with a 2023 ASAE Gold Circle Award
Unhealthy food dominated the weekly grocery store flyers. As much as two thirds of the space was taken up by less healthy foods according to a study from the University of Gothenburg. The advertising does not seem to support healthy choices, say the researchers.
Researchers from University of Connecticut, Texas A&M University, University of Colorado at Boulder, and University of Florida published a new Journal of Marketing article that examines whether price promotions on some products differentially impact demand for other products depending on their relative locations within a display.
Meta, the parent company of Facebook and Instagram, was fined a record 1.2 billion euros ($1.3 billion) and ordered to stop transferring data collected from Facebook users in Europe to the United States. Find the latest research and expert commentary on privacy issues and controversial business practices in the Business Ethics channel.
A new study from the Strategic Entrepreneurship Journal suggests an elegant explanation: a business’s long-term success depends significantly on its founding conditions not just changes in its markets.
Curious about the impact of a re-ignited territorial dispute between Japan and China in 2012, Zhong, now an assistant professor of marketing at the University of Toronto’s Rotman School of Management looked at what happened to car sales in the province of Guangxi around the same time. Guangxi had the highest civilian casualty rate of any Chinese province during the war.
New research from Christopher Bechler, assistant professor of marketing in the University of Notre Dame’s Mendoza College of Business, takes a first-time look into how consumers choose between using cash or credit cards, and shows they pay strategically to help them forget about guilty purchases.