New research from Christopher Bechler, assistant professor of marketing in the University of Notre Dame’s Mendoza College of Business, takes a first-time look into how consumers choose between using cash or credit cards, and shows they pay strategically to help them forget about guilty purchases.
Title 42, the United States pandemic rule that had been used to immediately deport hundreds of thousands of migrants who crossed the border illegally over the last three years, has expired. Those migrants will have the opportunity to apply for asylum. President Biden's new rules to replace Title 42 are facing legal challenges. Border crossings have already risen sharply, as many migrants attempt to cross before the measure expires on Thursday night. Some have said they worry about tighter controls and uncertainty ahead. Immigration is once again a major focus of the media as we examine the humanitarian, political, and public health issues migrants must go through.
A new Doctor of Business Administration Program is targeting working professionals with curriculum tracks in information systems and marketing.
Researchers from University of International Business and Economics, University of Groningen, University of Cologne, and University of Chinese Academy of Sciences published a new Journal of Marketing article that examines the drivers of brand extension success.
We all remember 2020. At the grocery store, toilet paper shelves were empty. Cleaning supplies and disinfectants were treasured finds. Rattled consumers, concerned that they would run out of essential items, swiftly stockpiled products until they disappeared from shelves. In the media, it was referred to as “panic buying.”
A study centered around four groups shows that innovators look for new products and try them out first, regardless of what anyone else is doing. Early adopters, who look for new future successful products, try to get them early. They react to the value of the second derivative of cumulative sales when making decisions. The majority are interested in products quickly gaining popularity and are more likely to buy when the first derivative of cumulative sales is high. The laggards see only the total number of adopters, which is cumulative sales, as a convincing reason to buy.
Sunshine levels have a significant impact on the bidding behaviour of stock market investors, according to new research from the University of Portsmouth in England, and several Chinese universities.
As the coronavirus began to spread globally, face masks were recommended in public settings to protect against transmission, and compliance varied significantly.
Researchers from Duke University, University of Notre Dame, and Microsoft published a new Journal of Marketing article that examines using “true normal prices” during a sale as a way to reduce deceptive pricing tricks.
Successful marketing should focus less on selling and more on understanding people, Ross School of Business Professor Marcus Collins argues in a new book.
Michael Keane, PhD, was recently named the Wm. Polk Carey Distinguished Professor in Business at Johns Hopkins Carey Business School
A group of University of Arkansas at Little Rock students won a national Real Estate Challenge in Chicago, winning a $5,000 scholarship that will be used to support finance/real estate students at UA Little Rock. UA Little Rock was the Undergraduate Division Winner of the Harold E. Eisenberg Foundation’s Annual Real Estate Challenge, which matches teams from selected universities in a competition focusing on a high-profile development/redevelopment project in the Chicago Metropolitan area.
We are forming a panel to discuss misinformation and how it affects media relations. For the last two years, we have been looking at how Newswise can tackle issues around spreading and consuming fake news.
Researchers from University of Notre Dame and The Ohio State University published a new Journal of Marketing study that examines how the use of unconventional spellings of a brand name impacts consumers’ inferences about and willingness to support the brand.
No single one practice is sufficient for greater innovation performance, say the researchers, overviewing the results of the most recent PDMA's 2021 global survey.
Researcher will discuss the study which involved a sleeping aid known as suvorexant that is already approved by the Food and Drug Administration (FDA) for insomnia, hints at the potential of sleep medications to slow or stop the progression of Alzheimer’s disease.
Alicia Romano combined her passions for sports, research and teaching in the University of Northern Colorado’s Sport and Exercise Science Ph.D. program. One of the highlights of her UNC education was her research “Consumers’ Visual Attention and Explicit Memory of Sponsorships: An Eye-Tracking Investigation at the 2021 U.S. Olympic Swim Trials.”
The Virginia Tech media relations office has the following experts available for interviews surrounding the environment, energy, and sustainability. To schedule an interview, please contact [email protected]. Rising seas threatens U.S. coastlines and cities A recently released report from the U.N. on climate change found that rising sea levels are "unavoidable for centuries to millennia due to continuing deep ocean warming and ice sheet melt, and sea levels will remain elevated for thousands of years.
Black artificial intelligence chatbots were perceived as more competent and more human by consumers than White or Asian AI bots during a marketing simulation, according to a new study.
Virtual fitting rooms can cut down on returns and nudge hesitant online shoppers to click the checkout button. But findings from a recently published study indicate the technology could backfire on retailers if they assume consumer interactions are uniformly positive. The authors provide several recommendations based on their research.
Researchers from NC State University and Texas A&M University published a new Journal of Marketing article that examines membership fee shipping programs and the effect on consumers’ purchase behaviors and company net revenue.
Kyowa Kirin, Inc., an affiliate of Kyowa Kirin Co., Ltd. (Kyowa Kirin, TSE: 4151), a global specialty pharmaceutical company based in Japan, is announcing the appointment of Steve Schaefer as President, North America, effective today, April 11. Mr. Schaefer joins Kyowa Kirin North America (KKNA) after holding key leadership roles at top pharmaceutical companies, including Takeda Pharmaceuticals and Eli Lilly and Company.
Customers who feel powerless in their relationship with a company are likely to disengage from the company and experience negative effects on their overall wellbeing, suggests new research from the University of Surrey.
Research has been underway to assess adoption of warning labels for combustible tobacco products worldwide.
Researchers from Frankfurt School of Finance and Management published a new Journal of Marketing article that examines the role of syntactic surprise in formulating effective written messages.
The name of the game is customer satisfaction, especially in the airline industry where companies are constantly jockeying for business by promising better service than their competitors. Now a professor at the University of Missouri has used artificial intelligence to sort through thousands of customer reviews and identify where airlines are falling short.
A new Series published in The Lancet describes how, although commercial entities can contribute positively to health and society, the products and practices of some commercial actors are responsible for escalating rates of avoidable ill health, planetary damage, and social and health inequity.
Diners with discerning tastes may be keen to order an entrée featuring shrimp harvested from the waters of the Atlantic. Or perhaps they prefer a Pacific crustacean. But restaurant-goers beware: As the most consumed and highest imported seafood in the U.S., shrimp are vulnerable to food fraud, species substitution and mislabeling.
Researchers from University of Pennsylvania, University or Maryland, and Emory University published a new Journal of Marketing article that examines how and why the language used in content engages readers.
With the growth of the niche adaptive clothing market comes new challenges for retailers, including making the process of online shopping more inclusive for people with varying degrees of disability as well as expanding the functionality and aesthetic appeal of individual garments.
Taylor Swift's career and persona are at their pinnacle from a marketing perspective.
Dr. Sharon Zou at the University of Illinois is doing research on financing public park and recreation services.
Shoppers join food industry and health experts in backing UK plans to ban high fat, salt and sugar products from checkouts, store entrances and aisle ends
Communities that are constructing new multi-sport facilities for major events could run the risk of ending up with expensive under-used complexes, but a new study suggests there are several factors that can keep them productive in the long run.
New research reveals how Generation Z perceive online ‘personal brands’ as a crucial tool to gain more advantage in job markets.
The U.S. economy is on people's minds as the government prepares for a showdown on the deficit and government spending. Find the latest research and expert commentary on money issues here. Below are some of the latest headlines in the Economics channel on Newswise.
Researchers from Fudan University, China Europe International Business School, and Peking University published a new Journal of Marketing article that examines how marketers can use different messaging to persuade individuals to contribute to a collective goal.
While marketers seem to love creating new brand names by deliberately misspelling real words, a new study shows that consumers almost never like this tactic. In a series of studies, researchers found that consumers respond less positively in a variety of ways to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.”
The latest news on media and journalism on Newswise.
By the end of March, Netflix plans to crack down on password sharing for U.S. subscribers. This announcement has been met by surprise, outrage, and confusion as consumers ponder how their Netflix accounts will be affected. Jadrian Wooten, a professor of economics at Virginia Tech, provides his perspective on the issue.
Researchers from Korea Advanced Institute of Science and Technology and University of Texas at Dallas published a new Journal of Marketing article that examines whether direct-to-consumer advertising for robotics surgery is effective at swaying patients to choose it over other types of procedures.
Simplifying the checkout process at an online retailer will lead customers to buy more. The question is: How much more? New Cornell research shows that after signing up for an online retailer’s “one-click” checkout service, customers over time increased their spending by an average of 28.5% from previous buying levels.
Researchers from Boston College, Georgetown University, American University, Texas A&M University, and Colorado State University published a new Journal of Marketing article that challenges the entrenched belief that financial vulnerability only affects low-income consumers.
Researchers who’ve studied the emergence of digital humans say “AI with a face” will become more prevalent within the decade. They wrote an article aimed at industry leaders to highlight four types of digital humans and offer guidance.
A pioneering global study has revealed how schools worldwide are using a raft of marketing techniques to attract higher performing pupils and climb the league tables.
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