Researchers from University of Leeds, University of Vienna, and University of Pennsylvania published a new Journal of Marketing article that examines why consumers develop negative reactions towards acquired brands and explains conditions that attenuate that negative effect.
Julian Givi, an assistant professor of marketing at the West Virginia University John Chambers College of Business and Economics, has uncovered various mismatches between gift givers and receivers.
Researchers from Technical University of Munich and Copenhagen Business School published a new paper in the Journal of Consumer Psychology that provides fresh insights into how individual purchase decisions are influenced by the gender of the person producing the goods.
Growth in returns poses financial and logistical challenges for retailers. A new study finds a policy change that targets customers who are “serial returners” rather than the entire customer base may prevent backlash and protect a retailer’s bottom line.
To avoid holiday overspending this year, Binghamton University consumer behavior expert Subimal Chatterjee offers a helpful tip.
University of Maryland marketing expert Jie Zhang explains why retailers don’t have high hopes for bright sales numbers this holiday shopping season.
Researchers from Clark University, Indiana University, and Georgia State University published a new Journal of Marketing article that assesses the impact of COVID-19-related brand advertising on social distancing behavior.
Digital marketing of formula milk and commercial baby foods is linked to unhealthy parental feeding practices, suggests research published in the open access journal BMJ Global Health.
Researchers from Lehigh University, University of Hong Kong, and Shanghai Jiao Tong University published a new paper in the Journal of Marketing that proposes experience cocreation as a novel strategy to transform shared coupons into a tool to advance relationship building.
Process-innovation leader ImageSource, Inc. has rolled out a new flagship website at ImageSourceInc.com.
The American Society for Cell Biology (ASCB) is pleased to announce that it has begun a partnership with Multiview, the largest digital publisher and marketing provider for associations, to enhance the content and reach of Pathways, ASCB’s email newsbrief.
Arizona State University faculty member Debra Radway discusses how inflation will play a role in consumer spending and how families can prepare for this holiday season and beyond.
New research from the University of Washington professor Robert Palmatier examines how factors related to social media influencers, their posts and their followers impact marketing success. The study concluded that reallocating spending based on the study’s insights could result in a 16.6% increase in engagement.
Researchers from Nanyang Technological University, Singapore, Western University, Virginia Tech, and University of Notre Dame published a new article in the Journal of Marketing that investigates whether topic consistency in content between critics and users increases movie demand and, if so, why.
BLOOMINGTON, Ind. -- It isn't even Halloween, and some retailers already are putting out Christmas merchandise and promoting gift buying. Manufacturers and retailers often put out cards for Valentine's Day, chocolate eggs for Easter and a plethora of pumpkin-spiced treats ahead of Halloween and Thanksgiving many weeks ahead of the holidays. But it's not just about getting a jump on holiday shopping for retailers. Advance sales of seasonal items also benefit consumers with reduced retail prices, according to new research from the Indiana University Kelley School of Business.
A new algorithm has been found to identify images of alcohol in electronic media with a high degree of accuracy. Possible applications for this algorithm include public health research to quantify exposure to images of alcohol and mobile or web applications to allow individuals to filter unwanted exposure to online alcohol advertising or alcohol-related content. The development and testing of the algorithm are described in a paper published in the October issue of Alcoholism: Clinical & Experimental Research. The algorithm has been made publicly available at no charge.
Current Food and Drug Administration (FDA) oversight of the vaping industry in the US is likely to have minimal impact, suggests an analysis of the regulator’s warning letters for marketing violations, published online in the journal Tobacco Control.
Is it really about inflation; and who benefits the most: retailers or consumers? ASU expert explains why online retailers are pushing holiday deals even earlier this year.
Researchers from Goethe University Frankfurt, Frankfurt School of Finance and Management, and KU Leuven published a new article in the Journal of Marketing that examines which social media influencers are most effective at turning advertising budgets into greater engagement.
“Athlete Brands: How to Benefit from Your Name, Image & Likeness” helps college athletes get the most out of their NIL rights.
According to research by a Cornell University SC Johnson College of Business professor and colleagues, it’s highly likely that a survey participant’s identity and other sensitive information can be traced back to the individual.
By analyzing movie reviews, new research from the University of Notre Dame proposes a “topic consistency” measure to capture the degree of overlap between critic and user review content and finds that it does impact movie sales.
New research published in the journal Marketing Science found that Amazon retailers are deceiving consumers with fake discounts when they have actually increased prices overnight.
Call it “having their ‘Pi’ and buying too.” A new study finds that consumers are more likely to make purchases during promotions tied to a special day, like Pi Day (March 14), than during regular holiday or non-distinctive day promotions.
Subimal Chatterjee, a distinguished teaching professor in Binghamton University’s School of Management, explains what drives fans to pay high prices for concerts, and how dynamic pricing can frustrate buyers.
Cornell researchers have developed a fairer system for recommendations – from hotels to jobs to videos – so a few top hits don’t get all the exposure.
Researchers from Georgia Institute of Technology, George Mason University, and University of North Carolina – Chapel Hill published a new paper in the Journal of Marketing that examines how six brand attributes affect how well a brand performs during economic expansions and contractions.
Covid-19 vaccine companies influence each other's stock prices as well as market volatility, a team of scientists has found.
Researchers from St. Edward’s University, University of Mississippi, and University of Texas at Austin published a new Journal of Marketing study that examines the relationship between female leadership and customer orientation and the resulting effect on firm financial performance.
CSUDH Adjunct Professor of Marketing Allan Colman shares key lessons learned from his decades of business development, as well as his interviews with dozens of start-up entrepreneurs and business leaders. Colman's new book, "The Revenue Accelerator: The 21 Boosters to Launch Your Startup," was published in August 2022.
Researchers from Vrije Universiteit Amsterdam, Dartmouth College, Babson College, and LUISS University published a new paper in the Journal of Marketing that shows how to de-escalate customer anger on social media sites by using language that signals active listening and empathy.
An increase in consumer awareness around GMO-related topics – such as news coverage of legislative debate – is linked to an increase in demand for non-GMO products, even in states that didn’t ultimately pass GMO labeling laws, a new Cornell University study finds.
The Coin Laundry Association (CLA) today announced 2023 board members who together with the board of directors will prioritize the organization’s focus and lead the CLA in its commitment to advance an evolving self-service laundry industry and improve the customer experience.
Calls for a boycott of Goya Foods products in 2020 actually caused the company’s nationwide sales to rise for a few weeks before subsiding to previous levels, according to new Cornell University research.
Using our smartphone — but not a borrowed phone — makes us more likely to choose products tailored to our style.
Investors hoping for big returns by putting their money into trendy topics like work-from-home and the metaverse through exchange traded funds (ETFs) will instead likely face gross underperformance, a new study shows.
The Health Insurance Portability and Accountability Act (HIPAA) was passed in 1996 to protect sensitive protected health information (PHI) from being disclosed without patient consent.
Below are some of the latest articles that have been added to the Food Science channel on Newswise, a free source for journalists.
New research explores how narcissistic personality traits influence how consumers perceive their luck in winning marketing contests and how they communicate about the brand when they lose.
Researchers from University of New Hampshire, University of Kentucky, Texas A&M University, and Florida State University published a new paper in the Journal of Marketing that examines the effect among salespeople of three negative personality traits – Machiavellianism, narcissism, and psychopathy.
An appealing photo of a pizza or other menu item can help a restaurant increase sales – especially if the right filter is used, a new study suggests.
The Coin Laundry Association (CLA) is pleased to announce the recipients of its 2022 Industry Awards.
Researchers from Goethe University, Duke University, and London Business School published a new paper in the Journal of Marketing that explains why some companies remain innovative even after they go public, while many others do not.
Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.
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