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Released: 10-Mar-2022 11:50 AM EST
Two years of COVID-19: Experts available to comment on drug development, hospitality
Florida State University

By: Bill Wellock | Published: March 10, 2022 | 9:53 am | SHARE: The first COVID cases in the United States were confirmed in early 2020. Since then, the pandemic has raised questions about health care, education, civil rights and responsibilities and more.Florida State University experts are available to talk about the effort to develop vaccines and treatments for COVID-19 and the effects of the pandemic on the hospitality industry.

Released: 9-Mar-2022 7:05 PM EST
Salt Lake County rental rates increase by double digits in 2021; vacancy at 2%
University of Utah

Salt Lake County’s housing shortage and high home prices have led to the “tightest” apartment market in the county’s history, according to research released today by the Kem C. Gardner Policy Institute.

Released: 7-Mar-2022 4:55 PM EST
Investment in social funds leads to a reduction in charitable donations
Tel Aviv University

According to the researchers, investors in social funds may view their investment as a contribution to social causes.

   
Released: 3-Mar-2022 12:10 PM EST
Working, studying in ‘off’ hours can harm motivation
Cornell University

Working a nontraditional schedule, and checking in at all hours of the day, night and weekends, is not necessarily beneficial for the 21st-century workforce, according to new Cornell University research.

   
Newswise: TTUHSC El Paso Assistant Vice President Named 2022 Woody and Gayle Hunt Aspen Institute Fellow
Released: 1-Mar-2022 1:00 PM EST
TTUHSC El Paso Assistant Vice President Named 2022 Woody and Gayle Hunt Aspen Institute Fellow
Texas Tech University Health Sciences Center El Paso

The Woody and Gayle Hunt Family Foundation and the Aspen Institute Latinos and Society Program announced that Texas Tech University Health Sciences Center El Paso’s Veronique Masterson received the Woody and Gayle Hunt Aspen Institute Fellowship. Masterson serves as assistant vice president for marketing and communications with the Office of Institutional Advancement at TTUHSC El Paso. The university is the only health sciences center on the U.S.-Mexico border designated as a Title V Hispanic-Serving Institution.

Newswise: When money is tight, ‘purchase happiness’ is low
Released: 28-Feb-2022 10:35 AM EST
When money is tight, ‘purchase happiness’ is low
Duke University

Whether they’re getting a new shirt, a new computer, or taking a trip, people derive less “purchase happiness” from buying things when they feel financial stress, research from Duke University’s Fuqua School of Business shows.

   
Released: 24-Feb-2022 1:55 PM EST
Expert sources for your Ukraine-Russia conflict stories
Newswise

Expert sources for your Ukraine-Russia conflict stories

Released: 24-Feb-2022 11:50 AM EST
How ads with dogs and cats affect consumer behavior
American Marketing Association (AMA)

Researchers from University of Massachusetts Lowell, University of South Carolina, and Hong Kong Polytechnic University published a new paper in the Journal of Marketing that examines how pet-related experiences affect people’s consumption-related decisions.

Released: 24-Feb-2022 11:25 AM EST
Johns Hopkins Carey Business School Extends Accreditation with AACSB International
Johns Hopkins University Carey Business School

Johns Hopkins Carey Business School has extended its accreditation through AACSB International (AACSB) for another five years. AACSB is the world’s largest business education alliance. Accreditation through AACSB is considered a hallmark of excellence and associated with achieving the highest standards in business education.

Newswise: A Voice Inside My Head: The Persuasive Power Headphones Have on Listeners
Released: 22-Feb-2022 9:30 PM EST
A Voice Inside My Head: The Persuasive Power Headphones Have on Listeners
University of California San Diego

Americans spend an average of four hours per day listening to audio either on headphones or on speakers, but there are major differences in the psychological effects between the two mediums. Headphones have a much more powerful impact on listeners’ perceptions, judgments and behaviors.

Released: 10-Feb-2022 1:05 PM EST
Who’s watching? Nearly a third of TV ads play to empty rooms
Cornell University

Paying thousands of dollars to advertise on television is a huge proposition – never more so than for the Super Bowl, for which 30-second TV spots this year will cost advertisers as much as $6.5 million. Contrary to Super Bowl advertisements, which are some of the most high-profile commercials, new Cornell University research shows nearly a third of TV ads play to empty rooms.

Newswise: An IU Kelley School advertising industry veteran offers insights into Super Bowl commercials
Released: 9-Feb-2022 12:50 PM EST
An IU Kelley School advertising industry veteran offers insights into Super Bowl commercials
Indiana University

Before coming to the Indiana University Kelley School of Business in 2002, initially as a lecturer, Ann Bastianelli, spent more than 30 years in advertising and marketing. Today a teaching professor of marketing, she remains in tune with the latest in advertising and marketing trends. We asked what she expects to see this Super Bowl Sunday, the biggest day of the year in advertising.

Newswise: Research Demonstrates Importance of Consistent Branding in Political Television Ads
Released: 9-Feb-2022 10:55 AM EST
Research Demonstrates Importance of Consistent Branding in Political Television Ads
Washington University in St. Louis

New research from Washington University in St. Louis is shedding light on how slant — the extremeness of the message — and consistency with the candidate’s primary campaign messaging in national television advertisements affected voter behavior during the 2016 presidential election.

Newswise: Declining viewership for live events, including the Super Bowl, presents concerns for advertisers
Released: 4-Feb-2022 4:05 PM EST
Declining viewership for live events, including the Super Bowl, presents concerns for advertisers
Indiana University

This year’s NFL Championship, best known as the Super Bowl, will again be one of the most watched events. But public interest in live events appears to be declining, even for the “Big Game,” say two marketing professors at the Indiana University Kelley School of Business.

   
Released: 3-Feb-2022 2:45 PM EST
A Different View: Sports Sponsorship and Stock Returns
University of Oregon

From the San Francisco 49ers’ home Levi’s Stadium to Seattle’s Climate Pledge Arena—sponsored by Amazon—corporate sponsorship is a major element of the professional sports industry. But how do these sponsorship decisions affect stock returns for the partnering firms?

   
Released: 3-Feb-2022 2:35 PM EST
Increase in Home Delivery Service Usage During COVID-19 Pandemic Unlikely to Last
Rensselaer Polytechnic Institute (RPI)

In the first comprehensive study investigating the initial adoption and continuance intention of delivery services during a pandemic, Cara Wang, an associate professor at Rensselaer Polytechnic Institute, found that over 90% of people who use delivery services will likely revert back to their original way of shopping.

Released: 26-Jan-2022 1:45 PM EST
The latest news in Behavioral Science for media
Newswise

Here are some of the latest articles we've posted in the Behavioral Science channel.

       
Released: 26-Jan-2022 8:30 AM EST
How to ruin the taste of a cookie with just 2 words
Ohio State University

A rose by any other name may smell as sweet, but a chocolate chip cookie labeled “consumer complaint” won’t taste as good as the exact same product described as “new and improved,” a new study suggests.

   
Newswise: Food Labeling Is Lacking in Online Grocery Retailers
13-Jan-2022 10:05 AM EST
Food Labeling Is Lacking in Online Grocery Retailers
Tufts University

A new collaborative study finds that roughly only a third of major online grocery products surveyed contain required food labeling information. The researchers from Tufts and NYU advocate for improved labeling practices to support consumer decision making and public health.

   
Newswise: Study IDs Visual Characteristics That Make People ‘Like’ Images on Instagram
Released: 19-Jan-2022 7:05 AM EST
Study IDs Visual Characteristics That Make People ‘Like’ Images on Instagram
North Carolina State University

Marketing researchers have identified the combination of characteristics that make people “like” images on the social media platform Instagram. For example, the visual complexity of images has a significant effect on whether viewers choose to engage with a social media post.

Released: 10-Jan-2022 1:30 PM EST
Sports teams instill sense of hope during pandemic
University of Georgia

In the wake of COVID-19, sport brands that post frequent and transparent responses focused on fostering a sense of togetherness in their communities are more likely to instill feelings in their fans of hope and security, according to a new study by the University of Georgia.

   
Newswise: Advertising plays key role in satellite TV success, study shows
Released: 10-Jan-2022 10:05 AM EST
Advertising plays key role in satellite TV success, study shows
University of Notre Dame

A new study from the University of Notre Dame documents the role of advertising to help explain satellite operators’ continued success.

Newswise: Algorithm helps robots avoid obstacles in their path
Released: 9-Jan-2022 9:05 PM EST
Algorithm helps robots avoid obstacles in their path
University of South Australia

Researchers at the University of South Australia have developed an algorithm that helps robots avoid hitting humans and other moving obstacles in their path when carrying out tasks.

Newswise: 3 Sales-Boosting Techniques by Adding New Value to Old Products
Released: 24-Dec-2021 8:55 AM EST
3 Sales-Boosting Techniques by Adding New Value to Old Products
Chulalongkorn University

The current market is fiercely competitive with a wide array of products and services. Chula Business School professor recommends three simple ways to make products and services stand out and touch consumers’ hearts by adding new value to boost sales.

Released: 23-Dec-2021 11:55 AM EST
­­­­Are you talking to a chatbot? Would you like to?
University of Florida

The helpful person guiding you through your online purchase might not be a person at all. As artificial intelligence and natural language processing advance, we often don’t know if we are talking to a person or an AI-powered chatbot, says Tom Kelleher, an advertising professor in the University of Florida’s College of Journalism and Communications.

Released: 22-Dec-2021 3:35 PM EST
McDonald’s seems to be focusing on kids in lower-middle income countries, social media posts suggest
BMJ

Fast food giant McDonald’s seems to be focusing on kids in lower middle income countries, with more Instagram posts, price promotions, and child friendly marketing than is evident for wealthier nations, reveals an analysis of the company’s social media marketing across 15 countries and published in the open access journal BMJ Nutrition Prevention & Health.

   
Newswise: Vaccine study flips traditional view of product scarcity driving demand
Released: 20-Dec-2021 6:05 AM EST
Vaccine study flips traditional view of product scarcity driving demand
Iowa State University

Newly published findings from surveys conducted last year reveal people were less interested in getting COVID-19 vaccines when they thought the vaccines were scarce. The researchers point to compassion for the vulnerable as a driving factor.

Released: 16-Dec-2021 11:05 AM EST
Researchers expanding study of landlords, rental housing markets
Iowa State University

A team led by Iowa State University researchers received a $635,000 grant from the National Science Foundation to build upon their work studying how landlord decision-making was affected by the pandemic and other disasters.

Released: 10-Dec-2021 12:05 PM EST
Consumer Research Explores ‘Banking Happiness’ to Cope with Future Sadness
University of Maryland, Robert H. Smith School of Business

Maryland Smith’s Ali Faraji-Rad identifies and examines “banking happiness” as a phenomenon through which consumers hang on to happy moments to cope with future sadness. The work is newly published in the Journal of Consumer of Research.

   
Newswise: Economists Find Out Why Ecolabeling Does Not Work in Russia
Released: 3-Dec-2021 4:05 AM EST
Economists Find Out Why Ecolabeling Does Not Work in Russia
Scientific Project Lomonosov

RUDN University economists have found out how consumers feel about ecolabeling in Russia. It turned out that consumers do not pay attention to eco-labels, and manufacturers mislead them, so in Russia ecolabeling does not contribute to the sustainable development of the economy. Economists have suggested using a smartphone app to help buyers verify the authenticity of eco-stamps.

Released: 2-Dec-2021 6:40 PM EST
Conservatives and liberals feel differently about the products they purchase -- Here's how companies can use this to improve sales
American Marketing Association (AMA)

Researchers from Catholic University of Portugal, Boston College, Korea University, University of Texas at San Antonio, and Rice University published a new paper in the Journal of Marketing that identifies customers’ political ideology as an important driver of their satisfaction.

   
Released: 30-Nov-2021 4:50 PM EST
Economist Predicts Worsening Inflation but Relief in 2022
Georgia Institute of Technology

Things may get worse before they get better this holiday season according to Dr. Willie Belton, an economist from the Georgia Institute of Technology.

29-Nov-2021 9:25 AM EST
Hospital Prices for Radiology Services 2 to 6 Times Higher Than Medicare Rates, New Study Shows
Johns Hopkins University Carey Business School

The median commercial negotiated prices for 13 common shoppable hospital radiology services were about 2 to 6 times higher than the rates set by Medicare, according to a new study in Radiology by researchers at Johns Hopkins University and Michigan State University.

     
Released: 29-Nov-2021 8:45 AM EST
Giving shoppers a nudge to forgo plastic bags
Ohio State University

The opportunity to make a small charitable donation on a store owner’s nickel may be just the encouragement shoppers need to forgo toting their goods home in a single-use plastic bag, new research suggests.

Released: 24-Nov-2021 3:30 PM EST
Shopping trolleys save shoppers money as pushing reduces spending, finds new study
City University London

Shoppers are likely to save money in the run up to the holiday season if they use standard shopping trolleys, new research has found.



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