Newswise — A strategic communications course designed by Tuck professor of corporate communication Paul Argenti for the Public Relations Society of America (PRSA) has been added to the curricula of three additional business schools during the 2014-15 academic year.
The MBA course, which was piloted at Tuck and four other MBA programs last year, offers strategic and communications management instruction to students in an effort to help them better understand the importance and value of these skills as they pertain to business. The new schools include Syracuse University, which will offer it via a partnership between the S.I. Newhouse School of Public Communications and the Whitman School of Management; the Fisher College of Business at Ohio State; and the Opus College of Business at University of St. Thomas.
“It’s rewarding to expand nationally,” said Argenti. “The tremendous interest we have garnered from prestigious institutions of varying sizes across the country is a testament to the strength of the pilot. There is a significant opportunity for the next generation of business leaders to gain a working knowledge of strategic communications and inform the strategic direction of a wide range of businesses.”
Dean Paul Danos of Tuck supports integrating strategic communications into business leadership training. “Leadership and communication strategies and skills go hand-in-hand, both for the competitive organization and the successful individual.”
About the Public Relations Society of America (PRSA)PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals.
Founded in 1900, Tuck is the first graduate school of management in the country and consistently ranks among the top business schools worldwide. Tuck remains distinctive among the world's great business schools by combining human scale with global reach, rigorous coursework with experiences requiring teamwork, and valued traditions with innovation.
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