Advertising rental housing in Spanish puts off many potential renters
University of Wisconsin–MadisonPublishing an ad for an apartment or rental home in Spanish may seem like it would broaden the pool of potential renters, but new research shows it can harm rental-seekers’ perception of the property and its neighborhood.Finding a new apartment or home to rent can be nerve-wracking and tedious. It is increasingly digital and there are thousands of websites and Facebook groups for prospective renters to peruse.