Newswise — Babson College has launched a new overseas program, BRIC: The Cornerstone of the New Global Economy, which immerses students in a semester-long exploration of the economic, cultural, political, and historical dimensions of the BRIC countries (Brazil, Russia, India, and China).

The undergraduate experience will include travel to two of the four BRIC nations (Russia and China), where students will combine onsite coursework and meetings with business leaders, government officials, and academic leaders to hear and see firsthand how and why the global business landscape is changing.

The four countries contain more than 25% of the world’s land and more than 40% of its population.

BRIC is designed to immerse students in lands of entrepreneurial opportunity and includes 16 credits, split between eight credits of Advanced Liberal Arts, four credits of Entrepreneurship, and four credits of General Management. The program is staffed entirely by Babson professors.

Coursework will link closely with company visits and cultural activities to allow students to experience a living classroom – students will sense the culture and business environment while studying about it. A wide variety of industries will be explored in each country, although in India, there will be a focus on its role as a global services provider, and in China, there will be an emphasis on new ventures and the entrepreneurial process. Local experts will be frequent visitors to the classroom, adding the unique opportunity to learn from those who have shaped and experienced the growth in these dynamic economies.

Undergraduate Dean Dennis Hanno said it is critical for today’s entrepreneurship students to become intimately familiar with the world’s rising nations. “The level of energy and enthusiasm among our BRIC students is unprecedented and will greatly contribute to the success of this initiative,” said Hanno.

For more on Babson’s new BRIC program visit: http://www3.babson.edu/Centers/Glavin/GPS/Academics/UG/Study-Abroad/BRICs.cfm

Babson College in Wellesley, Mass., is recognized internationally as a leader in entrepreneurial management education. Babson grants BS degrees through its innovative undergraduate program, and grants MBA and custom MS and MBA degrees through the F.W. Olin Graduate School of Business at Babson College. Babson Executive Education offers executive development programs to experienced managers worldwide. For information, visit www.babson.edu.

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