Newswise — Babson College will launch a new undergraduate concentration in Retail Supply Chain Management in Spring 2007. Babson's Michael Levy, the Charles Clarke Reynolds Professor of Retail Marketing, developed the concentration and is its faculty director.
According to Levy, no other New England institution offers a program like Babson's --- one that integrates the holistic business disciplines Babson is noted for with the growing needs of the retail industry. "The retail economy continues to expand globally," says Levy, "If a Babson student has 'supply chain' on their resume"¦they're going to get a job."
The new concentration requires a minimum of 16 credits with two required courses in Retailing Management and Supply Chain Management. The concentration also focuses electives on four career paths:
Corporate Retail Management -- store management operations, merchandising, sales, and brand management;
Analytical Retail Intelligence -- marketing research, analyzing sales trends, using scanner and panel data used by major retailers, firms that sell data to major retailers, retail software providers, and retail consulting firms.
Retailing for Entrepreneurs -- for those who want to start their own business or return to established family businesses.
Supply Chain Operations -- ormerly known in the industry as logistics and distribution—now includes the ever-expanding management of the flow of goods/services, information, and financials from raw materials to the consumer.
For more information, visit the Retail Supply Chain Institute at Babson College: http://www.babson.edu/retail.
Listen to podcast interview with Professor Levy at http://www3.babson.edu/customcf/levyrscm06.MP3 Babson College in Wellesley, Mass., is recognized internationally as a leader in entrepreneurial management education. Babson grants BS degrees through its innovative undergraduate program, and grants MBA and custom MS and MBA degrees through the F.W. Olin Graduate School of Business at Babson College. Babson Executive Education offers executive development programs to experienced managers worldwide. For information, visit http://www.babson.edu.
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