Newswise — Babson Executive Education's Center for Business Innovation has announced a collaborative research effort with The de Bono Group, LLC, -- an international consulting group -- to help business organizations better understand the internal barriers that often prevent real growth and innovation.

Entitled, Increasing Innovation Effectiveness and Productivity, the research initiative will explore how traditional methods of thinking and analysis can actually hamper innovation and weaken returns.

Additionally, research will investigate answers to such questions as:

"¢ Is analysis an enhancement or impediment to innovation effectiveness?"¢ What impact does evaluating ideas through past experience have on the end result?"¢ How do power and authority inhibit ownership of innovation initiatives?

Research results will be presented by James P. Carlisle, President of The de Bono Group, LLC, at the Innovation 2.0 Summit held at the Babson Executive Conference Center at Babson College, Wellesley, MA on March 17th and 18th, 2009.

Babson's Center for Business Innovation is a research consortium of companies dedicated to identifying insights, best practices, and practical applications to improve innovation's business performance.

To learn more about the Innovation 2.0 Summit and to register online, go to www.babson.edu/bee/innovationsummit. Register before January 31st and enter the code "early500" , and $500 will be deducted from the cost of the Summit.

To participate in the short research survey, please visit: http://www.zoomerang.com/Survey/?p=WEB228KNN3QWFB. An additional discount will be available to those companies interested in participating in the research.

About the de Bono Group, LLC

The de Bono Group, LLC is a leading distributor of Edward de Bono thinking methods worldwide and is located in Lancaster, Pennsylvania. To learn more go to http://www.debonogroup.com

About Babson Executive Education

Babson Executive Education is ranked among the world's best executive education providers. Organizations across the globe and from key industries choose Babson for progressive and flexible solutions that leverage the global business and teaching expertise of faculty, industry experts, and partners. Babson Executive Education's client-centric solutions include a strategic blend of education, consulting, coaching, and research to enable Clients to analyze challenges, develop solutions, and implement strategies to meet their goals. For more information, visit: http://www.babson.edu/bee

About Babson College

Babson College in Wellesley, Mass., is recognized internationally as a leader in entrepreneurial management education. Babson grants BS degrees through its innovative undergraduate program, and grants MBA and custom MS and MBA degrees through the F.W. Olin Graduate School of Business at Babson College. Babson Executive Education offers executive development programs to experienced managers worldwide. For information, visit www.babson.edu.

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