They found that three factors – similarity, repetition and consecutiveness – drove the rabbit hole effect. When these three characteristics of media consumption are combined, they found, consumers become immersed in the category and expect to derive continued enjoyment from similar media.
When two people meet for the first time, they tend to see the other person as having a similar personality to their own. A friendly and sociable person will tend to see others as friendly and sociable. Someone who is shy and reserved will see those characteristics in others. In the world of psychology, this is known as the “assumed similarity effect.” Psychologists have theorized people use their own personalities to fill in the blanks with someone they don’t know well. Now University of Oregon psychologists have proposed, tested and found support for another contributing factor: people tend to reciprocate each other’s behavior. A person who acts friendly and sociable is more likely get the same in return.
Several U.S. cities have instituted taxes on drinks with added sugar in order to reduce consumption, but new research suggests these policies currently have one fatal flaw. The study found that sugary drink taxes only reduce purchasing if price tags mention that consumers pay that tax when they buy the drink.
As researchers investigate reasons for America's persistent gender wage gap, one possible explanation that has emerged in roughly the last decade is that women may be less competitive than men, and are therefore passed over for higher-ranking roles with larger salaries.
In the media, a prevalent narrative is that Donald Trump lost the 2020 elections because of the way he handled the COVID-19 pandemic. Several researchers determined that Trump would have won the electoral vote and lost the popular vote, as he did in 2016, if the pandemic had not occurred or if it had been mitigated.
New research presented this week at ACR Convergence, the American College of Rheumatology’s annual meeting, shows that in Alabama, one in 10 racial or ethnic minority patients with a rheumatic disease in a large rheumatology clinic said they were unlikely to get vaccinated against COVID-19.
Sometimes less is more, at least when it comes to building rapport during interviews. That’s according to new research from the University of Georgia, which reveals that verbal interviewing techniques have a greater impact than nonverbal techniques—and combining the two had a detrimental effect.
Researchers have developed and validated a tool for assessing how accurate people are at recognizing emotion in elementary school-aged children. The technique facilitates research on understanding emotions of children – and shows that adults are often wrong when assessing the emotions of children.
Women are less likely than men to ask for more time to complete projects with adjustable deadlines at work or school, new research finds. Compared to men, women were more concerned that they would be burdening others by asking for an extension, and that they would be seen as incompetent, the study showed.
During the initial surge of COVID-19 in the United States, pediatric critical care professionals were already experiencing high rates of moral distress as they faced the rapid emergence of complex ethical challenges and the potential impact of COVID-19 on their young patients and their communities.
New UCLA research finds that misinformation and politicization, awareness of past injustices involving medical research, and fears about the inequitable distribution of vaccines all contributed to hesitancy to be vaccinated among Los Angeles' People of Color.
A new study casts doubt over claims that people are ‘optimistically biased’ about the future, a tendency that is thought to contribute to financial crises, people’s failure to look after their health, or inaction over climate change.
Adam Fine, an ASU assistant professor in the School of Criminology and Criminal Justice at Arizona State University, has co-written a book on misbehavior.
About three-quarters of people were consistently honest, telling between zero and two lies per day. By contrast, a small subset of people averaged more than six lies per day and accounted for a sizable proportion of the lies, says researcher Timothy Levine, Ph.D.
Today, Americans have access to what feels like an endless amount of workout routines, huge gyms, and even high-end home workout equipment like the Peloton.
By studying both identical and fraternal twins, researchers suggest that largely the same heredity factors that influence openness to casual sex also influence a person’s moral views toward recreational drug use.