As stores across the nation gear up for the holiday shopping season, consumers are making their shopping lists, searching for Black Friday deals and identifying the stores that offer low prices and a positive shopping experience. Experts from Florida State University are available to comment on these topics.
Allison Karpyn, associate director for the University of Delaware's Center for Research in Education and Social Policy, has been involved in recent research efforts on corner store programs in urban areas and in-store marketing approaches to promote purchase and consumption of healthier options.
New research from Iowa State University's College of Business underscores the importance of a strong marketing department. Not only does marketing create value for a firm's short-term profitability, but it also has a positive effect on long-term shareholder value.
New research from the University at Buffalo School of Management has pinpointed one attribute online ads should have to influence consumers’ perceptions of a new product—and their willingness to pay for it.
Overall exposure to brand-specific alcohol advertising is a significant predictor of underage youth alcohol brand consumption, with youth ages 13 to 20 more than five times more likely to consume brands that advertise on national television and 36 percent more likely to consume brands that advertise in national magazines compared to brands that don’t advertise in these media.
New research finds the amount of TV adolescents watch is likely to bias their views about the consequences of eating fast food.
Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct link between app use and purchase activity.
Study finds the “discount-frequently” pricing strategy allows retailers to charge high prices when demand is high and is flexible unlike an “every day low price” strategy or “static pricing.”
The latest national housing market index produced by Florida Atlantic University and Florida International University faculty indicates the country as a whole is moving deeper into buy territory, as owning a home is expected to produce greater wealth, on average, than renting.
At 11 a.m. EDT Thursday, September 10 the Airline Quality Report will be presented live and reporters will be able to engage with one of the study's co-authors.
For decades, the tobacco and alcohol industries have been accused of advertising their products to kids. Tremendous public pressure has prompted the implementation of strict guidelines. Today, tobacco and alcohol advertising are among the most highly regulated forms of marketing in existence. But, are all of the rules having any effect on the adolescents we seek to protect?
You’ve tried to escape it. You really have. But, the constant stream of dings and buzzes from incoming texts and emails are just too much to take. And, before you know it, you’re scanning your smartphone. Again. Can the cycle be broken? Can people really put down their smartphones?
Dean Headley, Airline Quality Rating co-author from Wichita State University, will announce this year's holiday forecast for air travelers at 11 a.m. EDT Thursday, Sept. 10. Find out how you can participate in the virtual news conference.
In her book “Tobacco Goes to College: Cigarette Advertising in Student Media, 1920-1980,” Dr. Elizabeth Crisp Crawford, North Dakota State University, Fargo, studied how tobacco advertising targeted college students to smoke, smoke, smoke that cigarette. Crawford found the advertising plans and creative tactics to be extremely strategic over the six decades studied. The book’s in-depth analysis of vintage cigarette ads provides insights into sophisticated advertising that was well ahead of its time, and still applicable in today's discussion of promoting e-cigarettes.
In emerging economies, where real estate is expensive and space is limited, there has been a boom in multiplex movie theater construction fueled by the conviction that small screens with many show times will increase ticket sales. But new research from the University of Chicago Booth School of Business finds that the strategy doesn’t always work.
Published research and common knowledge suggest that embarrassment is something we experience only when we are around other people. But a new research study co-authored by an Indiana University professor found that people often are embarrassed when buying sensitive health care products privately and online -- products such as home test kits and medications for incontinence and sexual dysfunction.
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