In a new study from the University of Notre Dame, researchers quantify how school district connectivity increases test scores, but underscore the dark side of technology — increased behavior problems.
Political polarization is having far-reaching impacts on American life, harming consumer welfare and creating challenges for elected officials and policymakers to corporate executives and marketers, according to a new scholarly paper by researchers from six universities across the country.
For many people in the world today, life is now divided clearly into two eras: before and after COVID-19. This epochal demarcation will shift how people buy and consume goods.
The American Chiropractic Association (ACA) has endorsed five backpacks from Vera Bradley, a leading American bag and luggage company and iconic lifestyle brand. The brand’s Campus Backpack®, XL Campus Backpack®, XL Journey Backpack®, ReActive Grand Backpack® and ReActive XL Backpack® were approved following an evaluation by a review board of ACA chiropractors, who acknowledged both their smart functionality as well as body-healthy features.
New research finds that satisfied customers mean increased profits even for public utilities that don’t face competition. Professors found that customer satisfaction does not lead to increased profits via higher rates or greater demand suggests current regulatory controls are effective. Their findings suggest regulators should view investments in customer satisfaction as recoverable costs.
With Super Bowl 55 less than two weeks away, marketers are geared up for this year's batch of advertisements. But after a tumultuous year, what's the right tone for advertisers to strike? Maryland Smith's Henry C. Boyd III has an idea.
When entrepreneurs dream up ideas for new businesses, cannabis use might help, and hinder, their creativity, according to a new study in the Journal of Business Venturing by Washington State University researchers.
A pair of business researchers, from Washington University in St. Louis and Harvard University, studied the relationship between price and reputation. What they found: Ratings are price-adjusted rather than objective reviews of quality.
New research from Notre Dame shows marketers can help entrepreneurs in emerging markets grow their businesses, which in turn helps them to improve lives, sustain livelihoods, enhance overall living standards and strengthen societies.
Researchers are creating a tool that incorporates the many existing fair labor programs and offers a single index that consumers, and companies, can look at and understand.
Professor of Marketing Jie Zhang at Maryland Smith delivers a free, three-part online series for retail management professionals. It's part of the broader Maryland Business: Rebooted initiative in response to the COVID-19 pandemic.
Maryland Smith-hosted event on Jan. 18 features Gerald Garvey, head of Asia-Pacific Research and co-head of Global Research Blackrock Systematic Active Equity.
According to new research from the University of Notre Dame, people think they are more financially responsible than they actually are.
Researchers from Oklahoma State University, University of Missouri, Iowa State University, and University of Georgia published a new paper in the Journal of Marketing that investigates the question of how salespeople should balance advocacy for the seller with advocacy for the customer.
Benjamin Burroughs, an assistant professor of journalism and media studies at UNLV, examines the emergent digital media landscape where children are cultivated as child “influencers” and explores the ethical considerations of child-created content on social media sites like YouTube.
A recent study has identified four factors that predict user satisfaction with customer service chatbots. The study also found that a positive chatbot experience was associated with customer loyalty, highlighting the importance of the findings to corporate brands.
AACC is pleased to announce the recipients of the AACC 2020 Top Corporate Supporter Awards. This year, AACC recognizes 45 different companies and organizations that generously support the association through sponsorships, advertising, and exhibiting. These significant contributions make it possible for AACC to improve patient care by fostering research, innovation, and professional excellence in the field of laboratory medicine.
Researchers from Temple University, Tsinghua University, and Fudan University published a new paper in the Journal of Marketing that explores the business impact of PPI on buyers' purchase behaviors and sellers' sales activities.
Unplanned purchases are an important profit source for retailers.
Researchers from Boston University and University of Virginia published a new paper in the Journal of Marketing that examines how consumers respond to AI recommenders when focused on the functional and practical aspects of a product (its utilitarian value) versus the experiential and sensory aspects of a product (its hedonic value).
As people begin their holiday shopping, the concerns about timely delivery dates are real. The combination of holiday shopping and a global pandemic has some e-commerce experts are predicting a ‘shipageddon’ of delays and chaos this holiday season.
Even before COVID-19 and resulting shutdowns created gridlock for some global supply chains, the assortment at many neighborhood supermarkets was dwindling. The cause was not a lack of supply, though, but rather a lack of demand created by a widening income gap in the U.S.
By: Mark Blackwell Thomas | Published: November 16, 2020 | 1:15 pm | SHARE: This year, Black Friday figures to be like none that have come before it. A national pandemic, widespread economic distress and a tumultuous election season have combined to leave American retailers and consumers facing a series of unknowns never encountered before.
Cornell University has developed the first variety of spring malting barley designed to succeed in New York’s wet climate and support the state’s $5 billion craft beer industry. All it needs now is a name.
Researchers from Rutgers University and New York University published a new paper in the Journal of Marketing that explores the phenomenon of user-generated content during experiences.
As the holiday season nears, thoughts of pumpkin pies, roasted chestnuts and turkey dinners fill our dreams and our grocery shopping lists. While visions of holiday food may be pleasing to the eyes and tantalizing to the palate, it would be a mistake to conclude that pretty food is healthier than other food.
Award-winning researcher and expert on economics and market structure Albert “Pete” Kyle says “don’t confuse luck for skill,” amid advice for 'Animal Crossing' fans who want to play the stock market.
Researchers at the Aalto University School of Business followed the Guggenheim Helsinki project closely for several years: they interviewed different parties, observed meetings and analysed news related to the project. According to the researchers, Guggenheim's conquest of Helsinki failed due to a long political struggle that effectively produced stigma.
The economy and coronavirus pandemic were two of the top issues for voters in the 2020 election, according to exit poll surveys. Notably, 52% of voters said controlling the pandemic was more important, even if it hurts the economy. But what if we didn't have to choose?
Researchers from University of Georgia, University of South Carolina, and University of Arkansas published a new paper in the Journal of Marketing that analyzes how asymmetries in pre-alliance network ties between a firm and its alliance partner affect the focal firm's financial performance and financial performance uncertainty.
As the UK entered lockdown as a result of the Covid-19 pandemic, panic buying of essential items including tea caused a massive spike in demand.
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