As the UK entered lockdown as a result of the Covid-19 pandemic, panic buying of essential items including tea caused a massive spike in demand.
With a gift of $100,000, three alumni who have built successful careers in commercial real estate have started a fund to help University of Virginia Darden School of Business students with similar aspirations.
Thinking of health as an essential part of identity encourages healthier behaviors, including adherence to physical distancing and mask guidelines during the COVID-19 pandemic, according to newly published research. The results of the study also highlighted differences in how political views influence response to public health messages.
Eppendorf AG announces the release of its new Move It® Adjustable Spacing Pipettes. This new line of pipettes significantly reduces operating time when compared to single-channel pipettes, building efficiencies in laboratories.
Companies can discover customer needs that are unknown to customers themselves through learning from their own market experiences and observing the market experiences of collaborators and competitors, says a research paper by a professor at The University of Alabama in Huntsville (UAH).
Word-of-mouth is seen as free advertising, but researchers from Maryland Smith and the University of Chile say it can be a sign to spend more on advertising.
An Iowa State researcher helped develop a tool to personalize cancer outreach efforts. The research shows a more personalized approach improves the completion rate of recommended screenings for patients at high risk for liver cancer.
Beginning in 2015, Swan and his wife, Tina Swan, a former researcher with the University of Pittsburgh, measured city-level databases in 10 countries on a weekly and monthly basis to determine how the Internet influences the economy, especially in regard to commercial trade. They published their various studies in 2015, 2018, and 2020, most recently in the July 17, 2020, issue of the Journal of Economic Studies.
Appeals seeking donations to help fight hunger during the COVID-19 pandemic were more successful when the typeface in which the appeal was written mirrored the tone of the donation request, a new study has found.
Eppendorf, a leading life science company, announces that its Americas Market Region Commercial headquarters officially moved from Hauppauge, NY to Framingham, MA.
The University of Chicago Medicine launched a new brand marketing campaign that highlights the academic health system’s commitment to advancing healthcare and its relentless quest to finding answers to the most difficult medical problems that patients face.
A new study outlines how a brand of frozen meat products took social media by storm – and what other brands can learn from the phenomenon.
New research from the University of Notre Dame sheds light on the most effective methods to predict future tax outcomes, which simplifies the decision-making process for investors.
The David Eccles School of Business at the University of Utah is set to create the next generation of digitally literate students who understand the world of blockchain technology. EY is helping in the development and delivery of the course.
As 2020 began, many pundits predicted a politically charged year, but few predicted that it would include a global pandemic overtaxing healthcare resources, strained U.S. race relations resulting in mass demonstrations across the globe, devastating fires consuming massive swaths of the United States, and a catastrophic global economic downturn.
Long before the coronavirus pandemic, advances in information technology were already fueling the rise of a handful of superstar firms that dominate the economy. COVID-19 has greatly accelerated that trend. Darden Professor Anton Korinek explores the implications of the superstar phenomenon for overall economic efficiency and, by extension, policy.
To help students across the University of Virginia avoid those pitfalls, Darden School of Business Marketing Professor Kimberly Whitler received the 2020 Mead Endowment John Colley Award and was invited to submit a “dream idea.” Her idea was to connect aspiring marketers from undergraduate and graduate programs at UVA and teach them about different career paths.
The University of Virginia Darden School of Business announced today innovations to its MBA scholarship offerings in support of the School’s aspiration to be among the world’s most accessible top business schools.
Marketing professor Mary Harms will cover key digital marketing strategies and tactics to create awareness and the best consumer experience and to resonate with target audiences, in a three-part, free webinar series from the University of Maryland.
The 2020 holiday season, much like the majority of the year, will be like none other before. But what does this mean for retailers? Simone Peinkofer, assistant professor of supply chain management at Michigan State University’s Eli Broad College of Business, discusses what holiday consumerism may look like for consumers and retailers alike.
The Federal Reserve's Randal Quarles and Stanford professor Darrell Duffie will discuss the progress on financial stability analysis and data needs since the 2008 financial crisis.
A new study analyzing 16 years of data on tens of thousands of products finds that the adoption of nutrition data on “front of package” labels is associated with improved nutritional content of those foods and their competitors.
Maryland Smith and the Federal Reserve Board co-host a webinar to explore short-term funding markets that are experiencing funding stress and investor runs amid COVID-19 market turmoil.
In a paper co-authored by Gaurav Jain, an assistant professor of marketing in the Lally School of Management at Rensselaer, researchers found that disfluency, or the difficulty for an individual to process a message, increases people’s attitudes toward that message after a time delay.
If you’re a relentlessly upbeat thinker, you may be enamored of the 10,000-hour rule, which holds that if you simply practice something regularly for a long enough time, you’ll eventually achieve mastery.
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ads immediately afterward have been concerned about the potential of a negative spillover effect on how they and their products and services are perceived. But new research from the Indiana University Kelley School of Business finds that the opposite is true. Contrary to mainstream thought, political ads instead yield positive spillover effects for nonpolitical advertisers.
Researchers from University of New South Wales, University of Southern California, and Imperial College London published a new paper in the Journal of Marketing that analyzes how varying levels of hope and anxiety about outcomes from new products affect consequential adoption intentions and actual product adoption.
Machine learning can assess the effectiveness of mathematical tools used to predict the movements of financial markets, according to new Cornell research based on the largest dataset ever used in this area.
Automatic gratuities leave restaurant patrons with a bad taste, even when the meal and the service were excellent, new research from Washington State University indicates.
A new study examines technological, socioeconomic and geopolitical forces altering the marketing industry -- including deepening consumer relationships -- and the implications for marketing managers, educators and researchers.
Pirated movies circulated online after their theatrical release saw about 3% higher box office receipts because of the increase in word-of-mouth advertising.
In a volatile stock market, retirement-minded investors who are funding a 401(k), IRA or similar investment vehicle should check their allocations and then stay the course, says Dr. John Burnett, an associate professor in the Finance Department of the College of Business at The University of Alabama in Huntsville (UAH).
New research from the Indiana University Kelley School of Business found that when a company is in bankruptcy, its advertising and research and development investments can cut both ways. They increase the odds of surviving for some bankrupt companies and decrease the odds for others.
August 1 is the preferred deadline for Maryland businesses to apply for a Maryland Smith-coordinated program designed to increase expertise in international expansion and global business strategies.
Science fiction authors foresaw augmented reality video games, the rise of social media and trends of hyper-consumption, and can help predict future consumer patterns.
Joël Le Bon, a Johns Hopkins Carey Business School associate professor and co-founder of the school’s Science of Digital Business Development Initiative, looks at the immense impact of the COVID-19 crisis on the world of digital business.
Hotels should build an emotional attachment with tourists when communicating during crises such as the COVID-19 pandemic if they are to encourage them to return, according to new research.
Whether you use a taxi or a rideshare app like Uber, you’re still going to get a driver who will take you to your destination. But consumers view an employee of a taxi company differently from an independent driver picking up riders via an app.
Here’s a good way to make sure a friend hates a gift from you: Say it will save him money. In a series of studies, researchers found that people reacted negatively to gifts that they were told – or that they inferred – were given to help them save money.
New research involving Washington University in St. Louis, Harvard and the University of California, San Diego shows marketers could win more customers because existing customers may value the boost in their reputation among friends more than a “selfish” financial incentive.
E-cigarettes are highly addictive nicotine products with unclear health impacts, particularly on young people. Instagram is a visual social media platform which is wildly popular, particularly with young people
Speakers from the Humane Society of the United States (HSUS), Informed Sustainability Consulting, and Meatless Monday will explore how plant-based menu items can assist food service dining operations during these challenging times.
Consider this scenario: A vaccine for the novel coronavirus has been developed that is 91.27% effective. If public health officials present this information using the specific number, people are likely to think the vaccine is actually less effective than if it is presented as being 90% effective.
As the political climate in the United States becomes increasingly charged, some businesses are looking to have their voices heard on controversial issues.
The Charlotte 49ers, UNC Charlotte’s Division I intercollegiate athletics program, today unveiled a highly anticipated new brand identity that is expected to become a rallying point for all of Niner Nation and the broader Charlotte community. This is the first update to the Charlotte 49ers athletic mark since 2000.
While the future has always been unpredictable, the global uncertainty caused by the novel coronavirus is at a record high. To help us steer through this unprecedented crisis, Professor Saras Sarasvathy shares insights on entrepreneurial decision-making and offers four strategies seasoned founders use to turn uncertainty into opportunity to co-create a better future.
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