Feature Channels: Marketing

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While the future has always been unpredictable, the global uncertainty caused by the novel coronavirus is at a record high. To help us steer through this unprecedented crisis, Professor Saras Sarasvathy shares insights on entrepreneurial decision-making and offers four strategies seasoned founders use to turn uncertainty into opportunity to co-create a better future.

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In the wake of unrest like that from the George Floyd protests, some companies will be slow to release statements, wary of having their message misconstrued by those who disagree. But silence is not a winning strategy, says marketing professor Amna Kirmani.

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Consumers, especially millennials, want to see their brands and companies take a stand on social issues. And In times of turmoil, companies may respond differently, but the intent behind their messaging must be authentic and responsible.

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Recently published findings show that wearing and using a luxury good, like a Prada handbag, can lead ordinary people to behave badly.

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As the burgeoning esports industry continues to explode, it opens new professional opportunities for graduates—from business and marketing to video production. Embracing this, the CSU has begun incorporating esports into student life and academics.

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Witnessing people repeat a story or anecdote leads their audience to view them as less authentic.

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In a recent theoretical study, scientists discovered the presence of the Hopfion topological structure in nano-sized particles of ferroelectrics — materials with promising applications in microelectronics and information technology.

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Debi Kleiman, executive director at the Arthur M. Blank Center for Entrepreneurship at Babson College, has authored First Pitch: Winning Money, Mentors, and More for Your Startup.

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New research published in the Journal of Consumer Marketing Research finds that scarcity actually decreases consumers' tendency to use price to judge a product's quality.

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UCLA Health initiative to unite Los Angeles with four key goals: raise the collective civic spirit, encourage responsible behaviors like maintaining good health, acknowledge the hardships that COVID-19 has presented and show gratitude to local MVPs and heroes.

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Researchers from Erasmus University Rotterdam and IESE Business School published a new paper in the Journal of Marketing that empirically demonstrates the effects of collective layoff announcements on sales, advertising effectiveness, and consumers' price sensitivity.

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Researchers from Erasmus University Rotterdam and IESE Business School published a new paper in the Journal of Marketing that empirically demonstrates the effects of collective layoff announcements on sales, advertising effectiveness, and consumers' price sensitivity.

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For a long time, companies have used cost-effective chat services in their business-to-customer (B2C) sales. Companies engaged in business-to-business (B2B) sales are also increasingly moving their activities online, but their online chat services and customer interaction have not been studied much yet.

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At a time of uncertainty and growing anxiety caused by the coronavirus pandemic, having transparent, consistent and empathetic communication with key stakeholders is more critical than ever. Darden Professor June West and Darden Executive-in-Residence Steve Soltis share four lessons in communicating through the fast-moving crisis.

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Disruptions caused to the food and agriculture sector’s supply chains by the COVID-19 pandemic are being analyzed by the Texas A&M AgriLife-led Center of Excellence for Cross-Border Threat Screening and Supply Chain Defense Center, or CBTS, a Department of Homeland Security Science and Technology Center of Excellence.

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Rhoback, the line of stylish activewear owned and operated by University of Virginia Darden School of Business alumni Matt (MBA ’16) and Kristina Loftus (MBA ’17), has temporarily shifted much of its production from performance polo shirts, Q-Zip pullovers and performance t-shirts to face masks intended to stop the transmission of the novel coronavirus, known as COVID-19.

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From Steve Jobs to Mark Zuckerberg, the stories of prosperous, young innovators drive the American economic narrative. However, the truth is that older business entrepreneurs may be just as well suited to success. And older women are far more successful at launching a business than their younger counterparts.

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Successful entrepreneurs are good storytellers. But sometimes the story is more fiction than nonfiction. Maryland Smith expert Brent Goldfarb explains the evolution and implications of Luckin Coffee’s fictionalized narrative.

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What’s novel about COVID-19 isn’t just the coronavirus. It’s the sheer scale and depth of The Big Human Pivot that this tiny infectious particle has triggered. In unprecedented times, what can you do to lead mindfully through it? In this series, Lili Powell introduces a Leading Mindfully strategy: “see it, name it, tame it and reclaim it.”

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Churchill and Lincoln deliberately solicited the opinions of those who were willing to challenge them. Leaders may be best advised to evaluate where loyalty lies: the leader’s self-interest or the organization’s mission? Professor Detert discusses courageous leadership — necessary to get us through COVID-19.

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As the Covid-19 crisis set in, consumer brands rushed to inboxes with statements about store closings, tips for staying healthy and expressions of “We’re all in this together!” solidarity. But now, the messaging should shift to reflect how companies are helping communities, medical professionals and others.

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The temptation for businesses to use artificial intelligence and other technology to improve performance, drive down labor costs, and better the bottom line is understandable. But before pursuing automation that could put the jobs of human employees at risk, it is important that business owners take careful stock of their operations.

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As CEOs and executives struggle to deal with the fallout from Covid-19, internationally renowned business growth expert, UniSA’s Professor Jana Matthews is encouraging companies to step back and carefully assess their business before making any radical decisions about their future.

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When Cornell suspended classes March 13 and announced the switch to remote work in an effort to stop the spread of coronavirus, P&C Fresh customers scrambled to stock up on bread, butter, toilet paper and milk.

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Consumers are clearing store shelves. Some observers call it “panic buying.” But a Johns Hopkins University expert on consumer behavior, while acknowledging that panic is an element of the phenomenon, says stockpiling can be seen as a rational approach to shopping during a pandemic.

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FACULTY Q&AGabriel Ehrlich is the director of the Research Seminar in Quantitative Economics at the University of Michigan, where he forecasts the U.S. and Michigan economies. He discusses the economic impact of the coronavirus locally, nationally and globally.We are seeing a sinking Dow, disrupted education, restricted travel, canceled events and much more fallout.