Feature Channels: Marketing

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A University of Delaware professor has researched the impact and psychology behind of "brand identities." She found that consumers perform better and feel more confident when they use items with company logos or messaging.

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Media advisory: To contact corresponding study author Scott E. Hadland, M.D., M.P.H., M.S., email Jenny Eriksen at [email protected]. The full study, invited commentary and a summary podcast are linked to this news release and a visual abstract is below.

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New research from the University of Notre Dame shows that people who share money from a joint account are less likely to wastefully spend for fear of having to justify the expenses.

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Using a series of auctions in which people were paid to close their accounts for as little as one day or as long as one year, a new study finds that Facebook users would require an average of more than $1,000 to deactivate their account for one year.

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The introduction of plain tobacco packaging led to an increase in the price of leading products, according to new research from the University of Stirling.

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A new study by a Cornell University marketing expert upends that assumption. And it offers new insights into optimal resource allocation at health care nonprofits not only in low- and middle-income countries but also in higher-income countries.

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Fentanyl, a powerful synthetic opioid implicated in nearly 29,000 overdose deaths in the United States last year, most likely spread because of heroin and prescription pill shortages, and also because it was cheaper for drug wholesalers than heroin, according to a report on illicit US drug markets by researchers at UC San Francisco.

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Atlanta-based company Sock Fancy – an online sock-subscription provider (sockfancy.com) that was listed on this year’s University of Georgia Alumni Association Bulldog 100 list – has been preparing for this shopping period since the end of September.

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Online shopping platforms have changed the way we shop for everything from household items to holiday gifts. The success of an online platform depends on its ability to pair buyers and sellers and remove low-quality sellers, according to new Iowa State University research.

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AAE announces it has received 15 MarCom Awards — its most awards in a single year to date — recognizing outstanding achievement by creative professionals involved in the concept, design and production of marketing and communication materials.

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Speaking to the Retail & Luxury Goods Club at Darden , Coach Divisional Vice President of North America Retail Finance Beth McCann (MBA ‘08) led students through the ups and downs of the company’s recent history to its current position of positive sales momentum and expanding product lines.

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Amid an expected stronger year for holiday shopping, some traditional retailers are partnering with Silicon Valley tech companies to create strategies that they hope will draw consumers into stores during this season and beyond.

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After creating an app that helps users book a hotel room or redeem loyalty points, they need to figure out how well the app works – and how it stacks up against competitors. When a customer writes an indignant online review saying “I can’t scroll right!” and gives the app only one star, developers must fix the problem, and fast.

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Appointment of new CMO to Mount Sinai Health System

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Researchers from the University of Portsmouth have devised a new method to rank hotels more accurately. The new method will help hotel operators to maximise their revenue by providing more information on the areas that customers care about. Customers also benefit from a more accurate and trusted rating of a hotel’s performance.

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The USC Annenberg Center for Public Relations' annual Relevance Report is a collection of essays from professionals and academics that identify emerging issues, examine current strategies and forecast future trends. Contributions in the 2019 collection include thought pieces on healthcare technology, retailing, brands, inclusion and diversity, and the future of business communication.

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Several programs within the McCombs School of Business have received STEM designation.

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Firms are constantly developing new products to stay competitive in a global marketplace. A successful product takes the right combination of innovation and marketing. New research shows firms with high levels of marketing capabilities enhanced profits.

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Nearly all smartphone and tablet apps targeted at toddlers and preschoolers have commercial content, often using "manipulative and disruptive" advertising methods, reports a study in the Journal of Developmental & Behavioral Pediatrics, the official journal of the Society for Developmental and Behavioral Pediatrics. The journal is published in the Lippincott portfolio by Wolters Kluwer.

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Child consumer advocacy groups, led by Campaign for a Commercial Free Childhood, plan to file a complaint with the Federal Trade Commission about the study’s findings.

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Millions of dollars are spent on political ads, but does it pay off on Election Day? According to a study of the 2016 Iowa caucuses, candidates who spent more on TV ads generally received more support, but this does not suggest a candidate can buy an election.

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Donovan J. Greening balances the demands of running a full-service digital marketing agency and being a full-time student.

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One-on-one conversations a powerful marketing tool, ASU researcher finds

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Kansas home prices should rise by 6.3 percent next year according to the 2019 Kansas Housing Forecast published by the Wichita State University Center for Real Estate.

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Students gain social media experience by networking with peers, professionals and companies through interactive ecosystem.

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Research finds asking consumers to "round up" their purchases to the nearest dollar is the best way to solicit donations.

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New Notre Dame research shows digital content platforms can increase traffic to their websites from social media and boost digital ad profits by at least 8 percent, simply by aligning their posting schedules with target audiences’ sleep-wake cycles.

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ASU study shows the difference one calorie can make when it comes to influencing shoppers' health perceptions of 100 calorie mini packs

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Foxconn recruiters will be at UW-Milwaukee to recruit students for internships and co-ops and members of the general public for full-time jobs.

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The demise of several big box and department stores was inevitable given the changing retail landscape, but a team of Iowa State University researchers says there is opportunity for retailers.

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While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviors.

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Corporate social responsibility efforts may not always have the brand-building effects that companies want. Research finds a new brand can be viewed as less effective if consumers know the company donates money to good causes – though researchers did find ways for companies to sidestep the problem.

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Jeri Ward, one of the foremost experts in branding and communications within the automotive industry, has been named Northwestern University’s new Vice President for Global Marketing and Communications, effective Oct. 1, 2018, reporting directly to President Morton Schapiro.

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The dramatic rise of income inequality since 1970 has largely been caused by advances in marketing, says a law professor at Washington University in St. Louis.“Marketers have become better at creating and exploiting market distortions in legal ways,” said Gerrit De Geest, the Charles F. Nagel Professor of International and Comparative Law in the School of Law.

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UVA Darden Professors Frank Warnock and Veronica Cacdac Warnock bring their financial acumen to bear on one of the most pressing needs in the world — adequate housing.

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New socioeconomic research from Michigan State University found a market disruptor has turned the "invisible hand" theory on its head.

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Gold Awards Granted for Brand Refresh and ISPOR 2018 Highlights Videos

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Retailers are stocking fewer goods on their shelves, but have companies taken inventory reduction too far? A number of academic studies of U.S. retailers have revealed an overall decrease in product inventories.

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Alumni of the UVA Darden School of Business span the globe, with a thriving network of 16,000-plus spread across 90 countries. They hold leadership positions at top companies in New York and Beijing, San Francisco and Delhi. However, the pull of Darden’s geographic home in Charlottesville remains impossible to resist for many.

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Students in MTSU’s Jones College of Business now have access to an innovative sales laboratory that will allow them to hone their selling skills in their efforts to become ready-to-hire graduates.