Tobacco products in Milwaukee are more aggressively marketed in stores in African-American and Latino neighborhoods than in white ones, according to a study led by a public health researcher at the University of Wisconsin-Milwaukee.
Brandwidth Solutions, LLC, a full-service marketing agency addressing science-based businesses, has been recognized as Best Specialist Life Science Marketing Agency 2018-Pennsylvania by AI Global Media.
Darden alumna Meg Greenhalgh creates Brandefy, an app that helps consumers decide between generic and name-brand products through ingredient comparisons and user reviews, and closed an initial funding round.
A new study by a Johns Hopkins University researcher presents a broader model using “reference prices,” which he says may better account for how consumers make their choices.
Go here for the latest political experts, features and research in U.S. Politics
A study co-authored by a Johns Hopkins University marketing expert says this feeling of revulsion is not limited to counterfeit products; it also may extend to the genuine items being copied. This should raise alarms among the makers of legitimate products that may be subject to counterfeiting, the study warns.
New research from Binghamton University, State University at New York finds that mobile coupons can affect both short- and long-term sales goals, and that targeting customers with the right type of mobile coupon can boost revenue.
Robert Smith, assistant professor of marketing in the Fisher College of Business at The Ohio State University, talks about the concepts of satiation and entitativity, and how we learn about ourselves through targeted advertising.
Everyone’s so busy these days that it is easy to think you need to schedule time to have fun. But be careful about how you do that, said Selin Malkoc, a time management expert at The Ohio State University’s Fisher College of Business. Research shows that scheduling can undermine enjoyment if it is not done right,
When researchers compared what study participants reported they were willing to spend on goods with what they actually shelled out in experiments designed to mimic a real-world shopping experience, there was a big gap.
A recent study co-authored by a Johns Hopkins University researcher shows, savvy sellers can present the promotions in ways that may boost profits while also satisfying customers. The paper’s findings refute the common belief that sales promotions are best applied to unpopular products.
One of the joys of shopping for many people is the opportunity to brag about their purchases to friends and others.But new research found one common situation in which people would rather not discuss what they just bought: when they’re feeling like money is a little tight.
Brian Deffaa has joined LifeBridge Health as the system’s first chief marketing officer. Deffaa will lead the development and execution of internal and external communications relating to marketing, branding and public relations.
In a statement published in the European Respiratory Journal, a coalition of respiratory doctors and scientists from six continents have warned of the dangers posed to children and adolescents by electronic cigarettes [1].
The latest research and features on sex in the Sex and Relationships News Source
General Data Protection Regulation (GDPR) will require more consumer control and creative digital marketing. To clear up some of the confusion, Venky Shankar, Professor & Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies, answers some questions about it.
You’ve got a full hour until your next meeting. But you probably won’t make the most of that time, new research suggests. In a series of eight studies, both in the lab and real life, researchers found that free time seems shorter to people when it comes before a task or appointment on their calendar.
Variation in expertise and risk-taking behaviors among investors regularly sends markets on roller-coaster rides. Researchers describe the intricate dynamics driving a financial markets model in this week’s Chaos. Their model takes aim to simulate asset pricing when mixed groups of investors enter a market. By examining bifurcation conditions, they described transitions between different chaotic dynamical regimes. They showed that their model can reflect the nature of real markets by switching between bear and bull dynamics.
The impacts of potential trade tariffs on crops such as soybeans would send ripple effects through other agricultural commodities, according to a Texas A&M AgriLife Extension Service economist.
Two recent studies by a Johns Hopkins Carey Business School researcher conclude that our misperceptions based on deadlines have a direct and negative impact on how we perform certain tasks. Both papers appeared recently in the Journal of Consumer Research.
In today’s retail climate, where stores struggle to keep up with online competition and customers can compare prices with the ease of their smartphones, the price tag is just a starting point for negotiations, said a negotiation expert at Baylor University.
Babson College has appointed Kerry Salerno as Chief Marketing Officer and Vice President of Marketing, where she will oversee efforts to build and sustain awareness of the college’s mission and programs, increase engagement with key audiences, and encourage future generations of students to consider pursuing a Babson education.
Top-ranked reviewers on online retail sites such as Amazon.com may influence purchases, but a research study from Indiana University's Kelley School of Business finds that those who post reviews less often and more informally can be seen as more trustworthy and have more of an impact on sales.
When you’re waiting in a busy restaurant or doctor’s office, it may matter whether the tables, light fixtures and other objects are round or square. In a laboratory study, researchers found the shape of physical objects in a service business affected customer satisfaction, depending on how crowded the business was in the experimental scenarios.
A new report published by researchers M. Hakan Hekimoğlu of Rensselaer Polytechnic Institute and Burak Kazaz of Syracuse University’s Whitman School of Management outlines a new approach to predicting the release prices of Bordeaux wines (known as En Primeur prices) using weather information and the Liv-ex 100 index. According to their models, we can expect slight price increases this year, on average, for the 2017 vintage wines.
How can a company that makes an excellent product — say, really effective software — communicate that quality to the consumer? One way is to set a respectably high price. Another way of "signaling" high quality is to offer a relatively long trial period for the product, according to new research from the University of Washington Bothell School of Business and the University of Texas at Dallas.
UNC Lineberger Comprehensive Cancer Center researchers surveyed 2,664 young adults who were current users, never users, or past users of little cigars and cigarillos, finding cigarillo packs with colors and containing a flavor descriptor were rated more positively for taste and smell, and warnings didn’t fully mitigate the draw of the packaging.
The latest research and experts on Wildfires in the Wildlife News Source
Professor Elena Loutskina led a discussion on how investors can better target innovations that improve society with Village Capital President Ross Baird at Darden's Sands Family Grounds in the Washington, D.C., area.
The way you get a cup of coffee, cook a meal at home and even purchase clothing is changing. Each consumer wants something completely unique, which has disrupted the entire supply chain and created the "experiential supply chain."
Michael Solomon, Ph.D., professor of marketing at Saint Joseph’s University and author of "Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer," suggests that traditional lines drawn between market segments — young vs. old, online vs. in-store — are far from effective in today's business world.
A new study by the University of Delaware has found that hotels need to be more than a "home away from home" in order to satisfy guests. The survey showed that when it comes to technology, hotels should be competing with their customers' homes, not other hotels.
A new study by the University of Haifa, the Open University of Israel, and The University of Amsterdam found that service staff who express emotions in high intensity - positive or negative - are perceived as less trustworthy and customers are less satisfied with the staff and even less likely to use the product
Each year, the DOE Office of Science write profiles on past NSB competitors. These features include their memories of their high school adventures and information on their education and career accomplishments.
In the closest finish in nearly three decades of identifying the nation’s top airlines, Alaska Air barely edged out Delta Airlines to retain its No. 1 position, according to the 28th annual Airline Quality Rating (AQR), announced today, Monday, April 9, at the National Press Club in Washington, D.C.
People who are “secure” in interpersonal settings are most likely to engage in social projection (making choices on behalf of others based on their own preferences). Those who are “anxious” are less likely to assume that others share their preferences and less likely to make choices for others based on their personal attitudes.
A University of Kentucky faculty member is looking into explanations for why prices for consumers don't always come back down the way we may think they should.
McCombs School of Business Dean Jay Hartzell has appointed Raji Srinivasan as the school’s first associate dean for diversity and inclusion, effective July 1, 2018. The search process included multiple engagements with faculty, staff, and students across the university who provided valuable insight and feedback that assisted in selection of this pivotal role.
With some 900 brewers up and down the state, more CSU campuses are preparing students to work in this rapidly growing field.
The award is in memory of a Medill associate professor who was a leader in audio journalism and a member of NAHJ. It will recognize Latinx and Hispanic audio and video journalists who bring light to issues that affect Latinx and Hispanic communities.
If Americans fulfilled their java urges the same way they carefully shopped for groceries, they would visit five to seven various chain coffee shops regularly — for a blend of different categories. In fact, it turns out that grocery categories such as dessert toppings, motor oil, candles and refrigerated ethnic foods were some of the leading products that lure customers to separate stores.
The fourth annual, “Road to Reinvention: Leadership in the Digital Age,” conference, hosted by the Center for Digital Transformation (CDT) at UCI’s Paul Merage School of Business
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