Feature Channels: Marketing

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While hunting down the perfect gift for Aunt Sally or rushing to whip up a revered family recipe, the last thing on your mind this holiday season might be your safety and security.

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New research co-authored by a University of Delaware professor suggests that certain types of these discounts may cause consumers to spend more than they realize.

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Spend $200 on a great Christmas gift at the big box store and get a $50 gift card. Sounds like a great offer. It may, in fact, entice you to spend more than you normally would, warned a marketing expert at Washington University in St. Louis.

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With the holiday shopping season upon us, Monroe Carell Jr. Children's Hospital at Vanderbilt offers critical safety tips to those buying gifts for children.

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Engineers and technical professionals overwhelmingly find value in work-related emails and e-newsletters from publications and vendors, according to new research from IEEE GlobalSpec Media Solutions and Trew Marketing, “Smart Marketing for Engineers.”

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The court-ordered publication of “corrective statements” by major U.S. tobacco companies later this month should serve as a reminder that tobacco addiction remains a major health problem in the country and that Big Tobacco has a long history of marketing practices aimed at hooking a new generation on a lethal product, according to an editorial published online in the Annals of the American Thoracic Society.

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Tailgating is a favorite pastime for thousands of sports enthusiasts in the United States. The social gathering, comprised of individuals grilling, eating, drinking and socializing in preparation for a big game, is an institutionalized form of public revelry and a valuable branding opportunity that many universities take full advantage of.

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The value of the products we encounter influences how much we’ll subsequently pay for other items, new neuroscience research has found. The results point to a previously undetected factor that affects consumer behavior.

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A University of Iowa researcher finds that lonely people tend to buy more stuff because their loneliness wears them out, making it harder for them to resist their urge to acquire new things. They also tend to bond with the things they buy, forming meaningful relationships with them.

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Study suggests ways marketing and clinical treatment can influence behavior

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Two studies by UNC Lineberger Comprehensive Cancer Center researchers reveal trends in the marketing practices, pricing, delivery methods and other features of online e-cigarette vendors.

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B-Line Medical, an industry leader in video-driven healthcare education and outcome improvement, is happy to announce they hosted their 3rd Annual Symposium, which was held on October 25th-27th in Washington D.C.

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Discrimination endured by black shoppers forces them to downplay their race or shy away from an activity among the most common and celebrated in American culture, according to new research.

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What makes a product or person “cool”? Darden Professor Lalin Anik, Johnny Miles (MBA ’17) and Ryan Hauser present a theory of coolness and explain four traits that contribute to coolness.

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Rural counties continue to rank lowest among counties across the U.S., in terms of health outcomes. A group of national organizations including the Robert Wood Johnson Foundation and the National 4-H Council are leading the way to close the rural health gap.

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Study findings highlight need for manufacturing and testing standards and federal government oversight.

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New graduate certificate in Islamic finance offered at American University prepares professionals for the growing Islamic capital markets.

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Indiana State University's department of criminology and criminal justice will officially launch its new program in intelligence analysis as early as 2019.

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This webinar, sponsored by ASNNA and the SNEB Communications Division, will cover geo-fencing—the practice of restricting online content to particular geographic regions—by using specific examples on Facebook and Google's advertising platforms to target SNAP-Ed eligible audiences.

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Moina Belle Michael's idea raises billions for veterans

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Avery August, Ph.D. ’94, professor of immunology and chair of the Department of Microbiology and Immunology in the College of Veterinary Medicine, will join the Cornell administration as vice provost for academic affairs, Provost Michael Kotlikoff announced Oct. 31.

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With more retailers offering robust online deals days before Thanksgiving and others seamlessly selling the same Black Friday door-busters online as what’s promoted in the store, consumers have less incentive to battle 4 a.m. mall crowds.

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Planting cannabis for commercial production in remote locations is creating forest fragmentation, stream modification, soil erosion and landslides. Without land-use policies to limit its environmental footprint, the impacts of cannabis farming could get worse, according to a new study published in the November issue of Frontiers in Ecology and the Environment.

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Communication leaders from Best Buy, United Airlines, eBay and Toys “R” Us are among authors who contributed to a new report from USC Annenberg’s Center for Public Relations (CPR). The Relevance Report, released today, forecasts topics and trends impacting society, business and communications in the coming year and features contributions from PR industry leaders, USC faculty and graduate students.

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FSU Professor Michael Brady, a former pro baseball player, offers his expertise on the business of baseball.

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For any other profession, customer relationship management is a great marketing tactic. For auditors, it makes them identify too readily with a client’s overly aggressive accounting approach

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Zhifeng Gao, a UF/IFAS associate professor of food and resource economics, led the study with his former doctoral students, Meng Shen and Lijia Shi, in which researchers wanted to know whether color helps draw consumers’ attention to information on food labels and impact their preference for food attributes. Researchers compared red labels with blue ones.

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According to research from the University of Notre Dame, having a wide range of experience as a “jack-of-all-trades” can sometimes be an asset, but in certain environments this will make it difficult to get a startup business off the ground.

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Progress pics, before and after selfies and public declarations in virtual communities are helpful for reaching weight loss goals, new study finds.

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UF/IFAS food and resource economics assistant professor Brandon McFadden and Purdue University agricultural economics professor Jayson Lusk conducted their research to find the best ways to communicate whether a food has GM ingredients. This research has implications for which foods consumers will buy, McFadden said. To gauge consumers’ willingness to pay for food labeled as GM vs. non-GM, researchers conducted a national survey of 1,132 respondents.

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Labels such as organic, fair-trade and cage free may be eye-catching but are often free of any scientific basis and stigmatize many healthy foods, a new University of Delaware-led study found.

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In this video, Elena Loutskina discusses three important aspects of impact investing and how it encourages long-term, sustainable solutions to the world’s problems.

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New University of Washington research finds that for a budget of roughly $1000, it is possible for someone to track your location and app use by purchasing and targeting mobile ads. The team hopes to raise industry awareness about the potential privacy threat.

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Coca-Cola Co. Chairman and former CEO Muhtar Kent discussed key leadership traits at a Leadership Speaker Series event at the UVA Darden School of Business

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Companies are increasingly using their good deeds to identify and differentiate themselves in the marketplace, and new research from the University of Georgia explains how and why it works.

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Kansas home prices should rise by 5.2 percent next year according to the 2018 Kansas Housing Forecast published by the Wichita State University Center for Real Estate.

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Investing in product safety, employee diversity and carbon footprint reduction are all examples of corporate social responsibility (CSR) that can result in high praise for a chief executive — or get them fired — according to new research from the University of Notre Dame.

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