Newswise — UTEP will host "Emerging Faces in Hispanic Advertising," a conference focusing on how top industry marketers are creating new and effective advertising and communication strategies to reach the Hispanic consumer.
The conference will be presented by the Department of Communication, in cooperation with its Sam Donaldson Center for Communication Studies, Oct. 25-28. Students, faculty and industry professionals are encouraged to register. The deadline is Wednesday, Oct. 18. Registration forms are available at http://www.hispanicadconference.com.
More than 20 of the country's top advertising executives in print, Web, radio and television are scheduled to participate in panel discussions and presentations on three key Hispanic groups: youths, voters and female consumers.
Keynote speakers for Thursday, Oct. 26 and Friday, Oct. 27 include:"¢ Shirin Hakimzadeh, research assistant for Pew Hispanic Center in Washington D.C. Prior to joining the Pew Hispanic Center, Hakimzadeh co-authored essays on the gendered effects of immigration policy on the wages of immigrants from Latin America. The Pew Hispanic Center is a Washington-based research and policy analysis organization with a mission to improve understanding of the U.S. Hispanic population and to chronicle Latinos' growing impact on the nation."¢ Marc Sternhagen, vice president of Media Services for Simmons Media Research Bureau in Albuquerque, NM. With 29 years of industry experience, Marc is a media specialist on advertising sales and marketing. He has worked on-site in over 100 U.S. markets. For the past 50 years, Simmons Media Research Bureau has chronicled the shopping and lifestyle attitudes of American consumers.
Attendees will have an opportunity to network during session breaks, luncheons and evening entertainment events. Students will also have a chance to have their portfolios and resumes reviewed by local agencies sponsored by the Advertising Federation of El Paso.
Why focus on Hispanics?
"¢ The U.S. Census Bureau reports 42.6 million Hispanics live in the United States"¢ Hispanic-media advertising spending in 2005 increased by 6.8 percent over 2004, representing $3.3 billion in total advertising media expenditures."¢ During the 2004 election year, Hispanics accounted for 6.6 percent of registered voters and 6 percent of the 126 million people who voted.
For a full conference agenda, visit http://www.hispanicadconference.com
About UTEPA research university committed to the ideals of access and excellence, UTEP is a leader among Hispanic-serving institutions. Uniquely positioned in the heart of the U.S.-Mexico border, UTEP ranks among the top three UT System academic institutions in research spending " about $36 million a year " and is the only doctoral research university in the nation with a student body that is a majority Mexican American.
For more information about UTEP, visit http://www.utep.eduAbout the Sam Donaldson Center for Communication Studies
The Sam Donaldson Center for Communication Studies at UTEP capitalizes on its border location to provide students and working professionals from the United States and Mexico research, internship and learning opportunities. The center is named after the ABC News veteran who graduated from Texas Western College (now UTEP) in 1955.
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