Credit: California State University
Since graduating from San Diego State with a bachelor’s degree in business marketing, Kent Seiders’s career in hospitality & tourism has taken him around the world. Now Seiders is the head of marketing for LEGOLAND California Resort, which includes the theme park, SEA LIFE aquarium, LEGOLAND Water Parks and two LEGO-themed hotels. His most recent project involved a partnership with Ferrari to open a LEGO Ferrari Build & Race experience at LEGOLAND California featuring a life-sized LEGO F40 (pictured).