Newswise — Even after paying for tuition, fees and other educational costs each fall, parents throughout the nation are also choosing to support their child's university through charitable contributions. What compels them to do so? Here are just a few reasons why parents give to their student's college:"¢ Enhancing the experience. In a university setting, students embark on new and exciting experiences—from traveling abroad to leading community service initiatives—that broaden their horizons. Understanding the importance of these opportunities motivates some parents to support programs that will enrich their child's time at college.

"¢ Paying it forward. Many individuals would not have enjoyed success in their careers or personal lives had it not been for help from others who cared. With this thought, many parents fund scholarships to give others the same opportunity they had during a pivotal time in their lives. "¢ Sparking tradition. Teaching the value of philanthropy by example, parents may give to their son or daughter's university in the hopes that their offspring will continue the charitable pattern, creating a lasting tradition of giving.

"¢ Convenience. With the advent of online giving, clicking a "Give Now" button is easy and convenient. "Secure online giving gives donors the ability to make a gift of lasting significance with the click of a mouse," notes UC San Diego's associate vice chancellor of Development, Rebecca Newman.

"¢ University pride! Whether their child is a Gator, Trojan, Triton, or even a Banana Slug, parents across the nation have found the ideal way to express their pride in their child's alma mater: give to the institution that they have entrusted with their son or daughter's education.

Whether it's a gift of $50, $500, $5,000 or $50,000, support from university parents is making a growing impact at educational institutions throughout the country. Likewise, setting an example in philanthropy is an admirable family tradition.