T E M P L E TIPSHEET
A LOOK AT THE WEEK AHEAD JANUARY 28- FEBRUARY 4, 2000
UNIVERSITY NEWS BUREAU (215) 204-7476, Fax: (215) 204-4403 [email protected]
SUPER BOWL ADS: MEGA-BANG FOR MEGA-BUCKS
The 30-second spots are going for price tags in the $2 million neighborhood, and nobody's blinking--especially not the audience, according to Temple marketing professor Jim Hunt. "The commercials have become part of the Super Bowl 'scene,'" says Hunt, noting it's as much a social as a sporting event.
"Added to the typical football audience are those who may never otherwise watch a football game but are there because it's an excuse for a party."
Advertisers, says Hunt, are getting a much bigger bang for those big bucks because of the huge TV audience and the elevated attention factor. "People are actually watching the commercials closely--and talking about them. That translates to more memory of what they've seen. Advertisers will often place ads with greater frequency over a span of months to achieve that."
Reach Professor Hunt at his office, 215-204-1620, or through the News Bureau, 215-204-7476.
SNOW KIDDING: WEATHER HAS PSYCHOLOGICAL EFFECT
If you've taken to obsessing over the weather forecasts four, five or six times a day, chances are you're thinking about how inclement weather will affect your ability to get out and about, notes Temple psychologist Frank Farley, who grew up in snowy Edmonton, Alberta.
"We are a highly mobile society and weather interferes with that. So much of our urbanized lives can be totally disrupted by snow. It stands out against predictable occurrences in our lives."
Farley says many people may not mind digging out of a single snowstorm and even--ahem--missing a day of work. But if storms continue, particularly in an area like Philadelphia not used to heavy snows, the weather can have a psychological effect, he notes. "In the beginning, it's a thrill. There are opportunities to do fun things. But the longer it goes on, you start getting people who feel depressed or anxious. If another storm comes soon, I think we'll be OK. But if we get another after that, I think we'll see a lot of negative reaction."
Reach Dr. Farley at his office, 215-204-6024, at home, 215-881-7776, or through the News Bureau.
SUPER BOWL QBs HAVE TO BLOCK OUT THE HYPE AND FOCUS ON THE GAME
On Super Bowl Sunday, the Titans' Steve McNair and the Rams' Kurt Warner, both coming off the biggest games of their young careers in last Sunday's conference championships, will lead their teams in the most watched, hyped, and wagered-on sporting event of the year.
So what will it take for these quarterbacks to perform like Joe Montana and not Doug Peterson? "There's so much hype surrounding this game that perhaps the most difficult thing is for them to stay focused during the week as they prepare to play," says sports psychologist Michael Sachs.
"They'll feel tremendous pressure at the beginning of the game. And while you don't want to be paralyzed by fear, you also don't want to be so pumped up that you can't settle down." Sachs recommends Warner and McNair try to treat the game like any other as much as possible. "Both teams have a recipe for success that got them this far and they just need to continue to tap into that."
Reach Dr. Sachs through the News Bureau.
ELIAN: NEW BILL COULD MAKE HIM A CITIZEN
Legislation pending in the U.S. Congress could grant Elian Gonzalez citizenship if passed, says Temple political science professor Lynn H. Miller, an expert on international law.
"It was created especially for the boy. This has never been done in the U.S. It's our way of saying 'we won't send this child back to Fidel Castro,'" says Miller, noting that since Elian is a minor he cannot take advantage of existing law that gives Cuban refugees the "right to move toward citizenship." Efforts to grant Elian protection under the U.S. government "have nothing to with the boy, but everything to do with politics. This is an ideological fight between left and right."
Call Dr. Miller at his office, 215-204-7537, or through the News Bureau.
This Week at Temple...
Friday, Feb. 4, 1:30 p.m.: ENCOURAGING TEACHING EXCELLENCE -- Fourteen faculty members from throughout the University will be inducted as Fellows into the Temple Teaching Academy, established to support and encourage outstanding teaching through a variety of initiatives, all faculty-driven and -directed. (Shusterman Hall, 1834 N. Liacouras Walk, formerly Park Mall)
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January 28, 2000
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