The third edition of "Business Forecasting," coauthored by University of Notre Dame economist Barry Keating, recently became the first book on the subject to include a CD-ROM, making it possible to access all of the book's text and data sets without ever turning a page.
Published by Irwin/McGraw-Hill and also available in Spanish, "Business Forecasting" is the best selling book in the field. It is both a trade and academic title, written for students as well as business professionals involved in market research, investments, auditing and sales.
In addition to teaching forecasting methods, Keating and coauthor J. Holton Wilson from Central Michigan University provide comments from practitioners on issues and problems and actual "dirty" data with typographical errors, missing observations and other real mistakes that occur in any company.
A member of the Notre Dame faculty since 1978, Keating is the Jesse H. Jones Professor of Business Economics. He earned his bachelor's and doctoral degrees from Notre Dame and his master's from Lehigh University.
In addition to business forecasting, Keating teaches and conducts research on not-for-profit organizations, economic regulation and government policy, and experimental economics. He has written three other books: "Managerial Economics," "Fundamentals of Managerial Economics" and "Not-For-Profit."
Contact: Dennis Brown, associate director of public relations, 219-631-7367; [email protected] ###
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