Bruce Friedrich

Bruce (he/him) is the founder and president of The Good Food Institute (GFI), an international network of organizations working to advance alternative proteins to help meet global climate, public health, food security, and biodiversity goals. Bruce is one of the leading global experts on alternative proteins, and currently oversees GFI’s global strategy, working with teams across Asia Pacific, Brazil, Europe, India, Israel, and the U.S. Bruce is an expert on food innovation, especially when it comes to feeding a growing population (with a growing demand for protein), in ways that are sustainble and equitable. Bruce is a TED Fellow, Y Combinator alum, 2021 “American Food Hero” (EatingWell Magazine), and has penned op-eds for the Wall Street Journal, Foreign Policy, CNN, Nature Food, Los Angeles Times, Wired. He has also represented GFI on the TED Radio Hour, New Yorker Radio Hour, Ezra Klein Show, and Making Sense (Sam Harris). Bruce’s 2019 TED talk has been viewed 2.4 million times and translated into 30 languages. He graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University and the London School of Economics.