Newswise — Washington, DC (November 7, 2012)—“Binders full of women.” “The 47 percent.” “You didn’t build that.” The 2012 presidential campaign was full of memorable remarks. Which candidate’s campaign messaging fared better?
Members of The National Communication Association, who study political communication, can provide insight into the following:
• Which one-liners will always be associated with the 2012 campaign?• What were President Obama’s best and worst communication moments?• What were Mitt Romney’s best and worst communication moments?• How has campaign communication evolved over the years?
WHO: Mitchell McKinney, Ph.D.Department of Communication, University of MissouriHis research interests include presidential debates, political campaigns, media and politics, and presidential rhetoric. He is also director of the University of Missouri’s Political Communication Institute (pci.missouri.edu).
Charlton McIlwain, Ph.D.Department of Communication, New York UniversityHis research focuses on racial appeals in political campaigns, political advertising, media and popular culture, presidential rhetoric, race relations, and African American culture and communication for broadcast and print media.
Shawn Parry-Giles, Ph.D.Department of Communication, University of MarylandHer research focuses on rhetoric and politics, including the role of first ladies. She is also the director of the University of Maryland’s Center for Political Communication and Civic Leadership.
CONTACT: To schedule an interview with an expert, please contact Arlyn G. Riskind at [email protected] or 202-534-1104.
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About National Communication AssociationThe National Communication Association (NCA) advances communication as the discipline that studies all forms, modes, media and consequences of communication through humanistic, social scientific, and aesthetic inquiry. The NCA serves the scholars, teachers, and practitioners who are its members by enabling and supporting their professional interests in research and teaching. Dedicated to fostering and promoting free and ethical communication, the NCA promotes the widespread appreciation of the importance of communication in public and private life, the application of competent communication to improve the quality of human life and relationships, and the use of knowledge about communication to solve human problems.
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