Fun or Frightening? College Students Vary in How They Rate Alcohol Experiences — and Their Ratings May Help Predict Their Future Drinking
Research Society on AlcoholismDrinking alcohol may relieve boredom, enhance social enjoyment, cause a blackout or hangover, or impair performance, among other consequences. But whether these experiences are positive or negative is a matter of disagreement among college students, according to the literature and supported by findings from a new study. Moreover, how these drinkers subjectively rate their experiences may influence their future alcohol consumption and risk of problematic drinking. Heavy drinking is common among college students, despite its seemingly negative consequences. “Behavioral economic demand” refers to the value placed on a commodity, in this case alcohol. Alcohol demand may influence future behavior, including drinking. Greater reinforcement (alcohol demand) is a key risk factor for problematic drinking and alcohol use disorder. College students report more positive than negative alcohol consequences, and previous studies suggest that positive perceptions influence their drinking behavior more