The 288-page book, authored by Schafer with Marvin Karlins (currently a faculty member in the management department in the University of South Florida's College of Business Administration), demonstrates how Schafer's expertise in behavior analysis and his experience in recruiting spies can aid people in their efforts to influence others. Areas covered in the work, according to Simon & Schuster's website, "show you how to improve your LQ (Likeability Quotient), 'spot the lie' both in person and online, master nonverbal cues that influence how people perceive you and turn up or turn down the intensity of a relationship."
"Face-to-face communication skills are critical to achieving personal and professional goals. The same effective skills I used to get people to confess or to convince them cooperate with the United States Government are now available in 'The Like Switch' for everyone to build, maintain or repair their personal relationships and to achieve their professional goals," Schaefer said.
"'The Like Switch' is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date or a job interview. As a special agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you," states the website. "Dr. Schafer cracks the code on making great first impressions, building lasting relationships, and understanding others' behavior to learn what they really think about you. With tips and techniques that hold the key to taking control of your communications, interactions and relationships, 'The Like Switch' shows you how to read others and get people to like you for a moment or a lifetime.Author Bio
In addition to his role as a faculty member at Western and as a former FBI special agent, Schafer is a psychologist and intelligence consultant. He has spent 15 years conducting counter-intelligence and counterterrorism investigations and served seven years as a behavioral analyst for the FBI's National Security Division's Behavioral Analysis Program. He developed spy recruitment techniques, interviewed terrorists and trained agents in the art of interrogation and persuasion. Schafer contributes online pieces for 'Psychology Today,' has authored/coauthored six books and has published numerous articles in professional and popular journals.
For more information, see http://books.simonandschuster.com/The-Like-Switch/Jack-Schafer/9781476754482, or contact Schafer at (309) 298-1498 or via email at JR-[email protected].
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