Newswise — (Washington, D.C., March 15, 2011) — As misperceptions about modern food production and technology become increasingly common, a new alliance has formed to better articulate how our food is produced. Today the Alliance to Feed the Future is announcing its formation and its new website, www.alliancetofeedthefuture.org.
In an effort to meet the world’s increasing food needs responsibly, efficiently and affordably, the members of the Alliance to Feed the Future share the common goal of building understanding and promoting the benefits of modern food production, processing and technology. The Alliance is currently comprised of 52 like-minded groups and continues to grow. Members span all sectors of the food value chain and include professional societies, commodity groups, industry and academia to coordinate via the Alliance to help multiply the effects of their individual and joint efforts to tell the true story of modern food production.
“The more consumers understand how their food is produced, the more they can appreciate the role modern agriculture plays in providing safe, affordable, and nutritious food” says Dave Schmidt, President and CEO at the International Food Information Council, who coordinates the Alliance. “The Alliance will be a clearinghouse of resources to increase consumer understanding of this role.”
The Alliance to Feed the Future website is home to an assortment of resources and information regarding modern food production from farm to fork. The Alliance to Feed the Future is launching on National Ag Day, which is celebrated on March 15, 2011 and falls during National Ag Week, March 13-19, 2011.
For additional questions about the Alliance to Feed the Future please contact [email protected] or 202-296-6540.
About the Alliance to Feed the FutureThe mission of the Alliance to Feed the Future is to multiply the impact of separate efforts that build understanding of food production and technology issues among key stakeholders to balance the public dialogue on modern agriculture and large-scale food production.
Members of the Alliance include:American Meat Institute, Agricultural Communications Program--University of Illinois, Agriculture Council of America – Ag Day, Agricultural Retailers Association, American Feed Industry Association, American Frozen Food Institute, American Meat Institute, American Peanut Council, American Society for Nutrition, American Soybean Association, Animal Agriculture Alliance, Animal Health Institute, Association for Dressings and Sauces, Biotechnology Industry Organization, CA Institute for Food & Agricultural Research at UC Davis, Calorie Control Council, Can Manufacturers Institute, Center for Food Integrity, College of Agriculture and Life Sciences, Iowa State University, Council for Agricultural Science & Technology (CAST), Council for Biotechnology Information, CropLife America, Frozen Potato Product Institute, Grocery Manufacturers Association, Institute for Food Safety and Health, International Food Additives Council, International Food Information Council, International Formula Council, Institute of Food Technologists, Institute of Shortening and Edible Oils, Juice Products Association, Kentucky Livestock Coalition, Kentucky Soybean Association, Kentucky Soybean Promotion Board, National Association of Margarine Manufacturers, National Association of Wheat Growers, National Chicken Council, National Confectioners Association, National Frozen Pizza Institute, National Institute for Animal Agriculture, National Livestock Producers Association, National Pasta Association, National Pecan Shellers Association, National Turkey Federation, Produce Marketing Association, Research Chefs Association, Robert Mondavi Institute for Wine & Food Science at UC Davis, Shelf-Stable Food Processors Association, Snack Food Association, United Egg Producers, United Fresh Produce Association, University of Massachusetts Department of Food Science, and the Vinegar Institute.
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