Feature Channels: Marketing

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Smart home technology is transforming the holiday season by enhancing security, comfort and entertainment. From video doorbells to automated lighting, these innovations simplify holiday preparations, allowing homeowners to focus on celebrating with family and friends.

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Consumer behavior researcher weighs in on why people have reacted negatively to the brand's 2024 holiday ads.

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The Michelin Guide and its infamous star rating system have incredible influence in the culinary world.

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With U.S. tariffs rising and trade relations becoming strained, these firms are seeking leaders who can provide the strategic insight necessary to adapt to a shifting global landscape and pursue alternative markets for growth.The research, which examined 3,440 Chinese public firms, shows that with exports to the U.S. declining, Chinese firms appear to be focusing on the European markets as a primary alternative. After trade war-related tariff increases, exports to non-U.S. countries—especially the European Union—saw moderate increases.

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Complex images in a social media post tend to capture greater user attention, leading to increased engagement with social media posts, according to new research from Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business.