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Article ID: 697485

The ‘Moral Disgust’ Some Feel for Counterfeit Items Can Extend To the Genuine Products Being Copied

Johns Hopkins University Carey Business School

A study co-authored by a Johns Hopkins University marketing expert says this feeling of revulsion is not limited to counterfeit products; it also may extend to the genuine items being copied. This should raise alarms among the makers of legitimate products that may be subject to counterfeiting, the study warns.

Released:
16-Jul-2018 3:50 PM EDT
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Social and Behavioral Sciences

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Article ID: 697422

Mobile Coupons Can Increase Revenue Both During and After a Promotion

Binghamton University, State University of New York

New research from Binghamton University, State University at New York finds that mobile coupons can affect both short- and long-term sales goals, and that targeting customers with the right type of mobile coupon can boost revenue.

Released:
16-Jul-2018 8:00 AM EDT
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Article ID: 697046

How Not to Get Bored with the Same Old Things

Ohio State University

Robert Smith, assistant professor of marketing in the Fisher College of Business at The Ohio State University, talks about the concepts of satiation and entitativity, and how we learn about ourselves through targeted advertising.

Released:
5-Jul-2018 1:05 PM EDT
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Social and Behavioral Sciences

Article ID: 696922

​3 Research-Based Ways to Maximize the Fun of Leisure Activities

Ohio State University

Everyone’s so busy these days that it is easy to think you need to schedule time to have fun. But be careful about how you do that, said Selin Malkoc, a time management expert at The Ohio State University’s Fisher College of Business. Research shows that scheduling can undermine enjoyment if it is not done right,

Released:
2-Jul-2018 11:05 AM EDT
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Social and Behavioral Sciences

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Article ID: 696711

In Surveys, People Say They’Ll Pay Twice What They’re Actually Willing to Spend

Ohio State University

When researchers compared what study participants reported they were willing to spend on goods with what they actually shelled out in experiments designed to mimic a real-world shopping experience, there was a big gap.

Released:
27-Jun-2018 10:05 AM EDT
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Article ID: 696514

UCI expert can comment on U.S. Supreme Court ruling on internet sales tax

University of California, Irvine

Released:
21-Jun-2018 7:05 PM EDT
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Law and Public Policy

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Article ID: 696452

IU Kelley School of Business Expert Available to Comment on U.S. Supreme Court Decision in Online Tax Case South Dakota v. Wayfair Inc.

Indiana University

Released:
21-Jun-2018 11:05 AM EDT
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Law and Public Policy

Article ID: 696359

What’s the Deal? Consumers Respond in Different Ways To ‘Conditional’ Sales Promotions, Johns Hopkins Researcher Finds

Johns Hopkins University Carey Business School

A recent study co-authored by a Johns Hopkins University researcher shows, savvy sellers can present the promotions in ways that may boost profits while also satisfying customers. The paper’s findings refute the common belief that sales promotions are best applied to unpopular products.

Released:
20-Jun-2018 9:05 AM EDT
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Social and Behavioral Sciences

Article ID: 696215

​When Consumers Don’t Want to Talk About What They Bought

Ohio State University

One of the joys of shopping for many people is the opportunity to brag about their purchases to friends and others.But new research found one common situation in which people would rather not discuss what they just bought: when they’re feeling like money is a little tight.

Released:
18-Jun-2018 9:00 AM EDT
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Social and Behavioral Sciences

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Article ID: 695751

Brian Deffaa Named Chief Marketing Officer at LifeBridge Health

LifeBridge Health

Brian Deffaa has joined LifeBridge Health as the system’s first chief marketing officer. Deffaa will lead the development and execution of internal and external communications relating to marketing, branding and public relations.

Released:
12-Jun-2018 12:00 PM EDT
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