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Article ID: 700660

Capitalizing on sleep-wake cycle can drastically increase digital ad profits from social media, study shows

University of Notre Dame

New Notre Dame research shows digital content platforms can increase traffic to their websites from social media and boost digital ad profits by at least 8 percent, simply by aligning their posting schedules with target audiences’ sleep-wake cycles.

Released:
17-Sep-2018 2:05 PM EDT
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Article ID: 700538

Bet You Can't Eat Just 100: Labels, Keywords Affect Consumer Mindset About Diet Foods

Arizona State University (ASU)

ASU study shows the difference one calorie can make when it comes to influencing shoppers' health perceptions of 100 calorie mini packs

Released:
13-Sep-2018 4:20 PM EDT

Social and Behavioral Sciences

Article ID: 700508

Foxconn Ramps Up Recruiting in Wisconsin with Foxconn Day at the University of Wisconsin-Milwaukee

University of Wisconsin-Milwaukee

Foxconn recruiters will be at UW-Milwaukee to recruit students for internships and co-ops and members of the general public for full-time jobs.

Released:
13-Sep-2018 12:05 PM EDT
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Article ID: 700445

Closing of Department, Big Box Stores Ushers in New Opportunities for Retail

Iowa State University

The demise of several big box and department stores was inevitable given the changing retail landscape, but a team of Iowa State University researchers says there is opportunity for retailers.

Released:
13-Sep-2018 8:00 AM EDT

Article ID: 700420

Keep Them Guessing, Keep Them Gaming

University of Chicago Booth School of Business

While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviors.

Released:
12-Sep-2018 1:05 PM EDT

Social and Behavioral Sciences

Article ID: 699990

Corporate Social Responsibility Efforts Can Backfire For New Brands

North Carolina State University

Corporate social responsibility efforts may not always have the brand-building effects that companies want. Research finds a new brand can be viewed as less effective if consumers know the company donates money to good causes – though researchers did find ways for companies to sidestep the problem.

Released:
5-Sep-2018 10:55 AM EDT
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Article ID: 699963

Senior Audi Executive to Lead Northwestern’s Marketing and Communications Efforts

Northwestern University

Jeri Ward, one of the foremost experts in branding and communications within the automotive industry, has been named Northwestern University’s new Vice President for Global Marketing and Communications, effective Oct. 1, 2018, reporting directly to President Morton Schapiro.

Released:
4-Sep-2018 3:05 PM EDT
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Article ID: 699872

Marketing Causes Inequality, New Book Suggests

Washington University in St. Louis

The dramatic rise of income inequality since 1970 has largely been caused by advances in marketing, says a law professor at Washington University in St. Louis.“Marketers have become better at creating and exploiting market distortions in legal ways,” said Gerrit De Geest, the Charles F. Nagel Professor of International and Comparative Law in the School of Law.

Released:
31-Aug-2018 12:05 PM EDT

Law and Public Policy

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Article ID: 699721

Toward Adequate Housing for All

University of Virginia Darden School of Business

UVA Darden Professors Frank Warnock and Veronica Cacdac Warnock bring their financial acumen to bear on one of the most pressing needs in the world — adequate housing.

Released:
29-Aug-2018 10:05 AM EDT

Education


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