Feature Channels: Marketing

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The largest trade organization dedicated to the vended laundry industry is excited to announce an update to its branding, including its name.

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Free-play campaigns – or gambling money on the house – have gotten big. They are the dominant play incentive in the gaming industry, where the most money is spent to get players in the door and keep them coming back for more. But new research suggests their effectiveness may be on the decline within certain groups of players.

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A world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.

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Professor Liye Ma will guide mid-to-senior-level marketing professionals in connecting big data, machine learning, predictive AI and generative AI to maximize marketing decisions and outcomes.

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Researchers at the Department of Energy’s Oak Ridge National Laboratory and the University of Maine have designed and 3D-printed a single-piece, recyclable natural-material floor panel tested to be strong enough to replace construction materials like steel. The project is part of the Sustainable Materials & Manufacturing Alliance for Renewable Technologies, or SM2ART, program. The SM2ART team previously constructed BioHome3D, the nation’s first additively manufactured home made entirely from biologically based materials.

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The research of Aradhna Krishna, Dwight F. Benton Professor of Marketing, has significant implications for academia and business, creating a new field of marketing scholarship and providing research-backed op-eds and case studies for practitioners in the field.

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Anna Douglas’ grand vision, strategic moves and laser focus have helped propel her through seven years of building her company, SkyNano, and land $16 million in government and commercial research and development contracts.

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BOXABL is proud to announce significant progress in our Q1 2024 Update paired with the launch of our latest Factory Update Video #6.

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Babies with medical devices such as g-tubes, j-tubes, PICC lines, ports, and more often face challenges in finding suitable clothing that accommodates their needs.

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Chinese e-commerce firm Temu sparked controversy in the United States with its Super Bowl ad titled “Spending like a billionaire,” which attracted a spate of criticism for reasons ranging from cultural insensitivity to general confusion.

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Startups that moved internationally raised an average of $60 million, compared with $20 million raised by stationary companies, and they averaged 17% more investors. Their chances of a successful exit – launching an initial public offering, undergoing a merger or being acquired by another company, all of which allow their founders and investors to cash in – were 67% higher.

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The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York.

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Machines still can’t think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.

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Michigan State University experts are available to discuss what makes a great Super Bowl commercial, how the NFL and brands use the Super Bowl to connect with consumers and the significance of the league’s investment in Black halftime performers signifies.

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For most people, the Super Bowl isn’t just about the game. For many, the food, commercials, and entertainment take center stage. Ahead of the big game, Virginia Tech experts can speak on a variety of topics, including Taylor Swift's impact on the NFL and gender bias, a new era of marketing, gambling, healthy snacks, and more.

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The Super Bowl: It's annually one of the nation's most-watched television broadcasts. And this year it's happening in what's perhaps the most fitting destination yet — Las Vegas, the Entertainment Capital of the World. From tourism and gaming to history and health, UNLV has experts who are uniquely poised to share perspectives on the sport, as well as the city where the Big Game is being held.

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A new study from the University of Notre Dame recommends a simple adjustment to current training systems to give women entrepreneurs in developing countries a better shot at success.

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Researchers, staff members and licensees from the Department of Energy’s Oak Ridge National Laboratory received top honors in the Federal Laboratory Consortium’s annual awards competition for excellence in technology transfer, excellence in technology transfer innovation, outstanding researcher and regional technology transfer.

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A new study has exposed for the first time the vast proliferation of gambling marketing during live TV screenings and social media promotion of National Hockey League (NHL) and National Basketball Association (NBA) games in Canada.

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or over two decades, Sasin School of Management has been pushing forth sustainability efforts in Thailand and Sasin’s Southeast Asia through Sustainability & Entrepreneurship Center.

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Chulalongkorn University Center of Excellence on Petrochemical and Materials Technology (PETROMAT) and Archanawat Co., Ltd., signed an MOU on research and development of plastic packaging innovations.

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The Kem C. Gardner Policy Institute today presented the 36th Economic Report to Utah Gov. Spencer Cox at the 2024 Economic Outlook & Public Policy Summit, hosted by the Salt Lake Chamber.

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In a recent Harvard Business Review article, Marcus Collins, clinical assistant professor of marketing, highlights the importance of utilizing unique sources of customer information to create effective marketing strategies.

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Step into the world of branding brilliance. The Department of Marketing, Chulalongkorn Business School, Chulalongkorn University, cordially invites you to the grand event ‘ASEAN and Thailand’s Top Corporate Brands 2023’ on January 23, 2024, from 12:00 – 16:00 hrs. at the Chulalongkorn University Auditorium.

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New 2023 patent data rankings highlight escalating areas of R&D activity, according to an annual patent study by Digital Science company IFI CLAIMS.

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A new RADx Tech fellowship aims to increase diversity among biotechnology innovators. Fellows who recently completed the six-month program share their perspectives on how the fellowship helped them advance their technologies.

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Would you pour your friends a glass of wine from a cask or sip your favourite red from a can? Researchers at UniSA's Ehrenberg-Bass Institute for Marketing Science are exploring how wine marketers can influence people to consider packaging options other than glass bottles.

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With the rise in machine learning applications and artificial intelligence, it's no wonder that more and more scientists and researchers are turning to supercomputers. Supercomputers are commonly used for making predictions with advanced modeling and simulations. This can be applied to climate research, weather forecasting, genomic sequencing, space exploration, aviation engineering and more.

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The U.S. Department of Energy’s (DOE) Brookhaven National Laboratory is teaming up with partner laboratories, minority serving institutions (MSIs), and a key industry partner, FedTech, to launch a pilot fellowship program that will connect top entrepreneurial talent within the MSI community with opportunities to commercialize DOE technologies.