Feature Channels: Marketing

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Consumer behavior researcher weighs in on why people have reacted negatively to the brand's 2024 holiday ads.

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The Michelin Guide and its infamous star rating system have incredible influence in the culinary world.

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With U.S. tariffs rising and trade relations becoming strained, these firms are seeking leaders who can provide the strategic insight necessary to adapt to a shifting global landscape and pursue alternative markets for growth.The research, which examined 3,440 Chinese public firms, shows that with exports to the U.S. declining, Chinese firms appear to be focusing on the European markets as a primary alternative. After trade war-related tariff increases, exports to non-U.S. countries—especially the European Union—saw moderate increases.

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Complex images in a social media post tend to capture greater user attention, leading to increased engagement with social media posts, according to new research from Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at the University of Notre Dame’s Mendoza College of Business.

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Political affiliation may not make a difference on everyday purchases for individuals, but it can play a role when buying for friends, family and co-workers, new research from the University of New Hampshire has found. This may have implications for gift buying this holiday season and beyond.

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Study shows a lack of present, accessible, and legible information about the food consumers buy online, while marketing claims are still prominent. The absence of accessible food labeling can have tangible consequences for public health.