Matthew S. Eastin, associate professor, advertising
Eastin's research focuses on new media behavior and adoption trends. More specifically, Dr. Eastin investigates information processing and the social and psychological factors associated with video game play (including multi-user game play), e-commerce, e-health and organizational use. While his work does include children and their use of technology, he also has investigated and compared effects across adult population.
Keri K. Stephens, assistant professor, Communication Studies
Stephens' research examines how people use information and communication technologies, such as e-mail, instant messaging, and social network sites, at work. She focuses specifically on the role these technologies play in multi-tasking and the consequences of working in organizations containing a multitude of communication technology options. She is especially interested in understanding more about communication overload and how to use technology to maximize workplace efficiency.
Craig Watkins, associate professor, Radio-TV-Film
Watkins studies youth digital media cultures. Specifically, he examines young people's dynamic participation in online games, social media, and communities like Facebook and MySpace. In his forthcoming book, "The Young and the Digital: What the Migration to Social Network Sites, Games and Anytime, Anywhere Media Means For Our Future," he takes a close look at how new media behaviors are transforming the way young people learn, communicate, bond and consume media.
George Sylvie, associate professor, School of Journalism
A former newspaperman, Dr. Sylvie studies newspaper Web site economics, media management and technology's role in media management.
Iris Chyi, assistant professor, School of Journalism Chyi's research interests include the economics of online news and communication technology. She is interested in the relationship between online and traditional news media in multiple geographic markets. She developed a theoretical model on the dual-geographic markets of online newspapers and has conducted several empirical studies from both users' and suppliers' perspectives in the U.S. and in Asia.
Jorge Peña, assistant professor, Communication Studies
Peña examines the cognitive, emotional and behavioral foundations of computer-mediated interaction. He is interested in how people coordinate actions and develop impressions when interacting through recreational and instrumental technologies (e.g., video games, virtual worlds, email, instant messenger, social networking sites, etc.).
Terry Daugherty, assistant professor, advertising
Daugherty studies the effects of compelling virtual experiences (presence, mental imagery and 3D visualization); consumer behavior (persuasion, consumer learning and information processing); and strategic media management (integrated marketing communications).
Art Markman, Annabel Irion Worsham Centennial Professor of Psychology and Marketing, Department of Psychology
Clinical Psychologist Art Markman researches a broad spectrum of topics in the realm of behavioral psychology. He studies the phenomenon of Internet anger, particularly how perceptions of anonymity propel people to unabashedly vent their hostility on the Web.
Sam Gosling, associate professor, Department of Psychology
Gosling studies how people create environments that provide insights into their personalities and how they would like to be perceived. He investigates how people express their personalities in everyday places, including virtual environments such as Facebook and MySpace.
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