CHICAGO – One of the major revolutions taking place in healthcare is the rise of personalized medicine, which is the practice of using genomic and other molecular analyses to tailor medical treatments to a patient’s individual biology. Personalized diagnostics—laboratory analyses that inform the practice of personalized medicine—will play a major role in the lab’s future. This fall, AACC’s first ever virtual conference will feature the latest science in this exciting field and the novel technologies driving it forward, all in a convenient format that people can access without leaving their offices or homes.

“Personalized Diagnostics Today: Where the Omics Community Collaborates” will launch online on October 28 with a keynote address on the lab’s role in bringing omics technologies to the patient’s bedside by Eric D. Green, MD, PhD, director of the National Human Genome Research Institute and a significant research contributor to the Human Genome Project. Personalized diagnostic technologies are already enjoying some success in guiding therapy for a variety of medical conditions, and Dr. Green will discuss how genomic discoveries are making their way into clinical care.

Other sessions at this digital conference will deal with the role of precision proteomics in personalized medicine, the lab’s role in managing genomic data, new developments in high-resolution precision medicine, opportunities and challenges in companion diagnostics, and removing barriers to implementing pharmacogenomics in the clinic.

In addition to the educational sessions, the virtual conference will provide attendees with valuable networking opportunities. Participants will be able to engage in private chats with each other, create and exchange virtual business cards, take part in online poster sessions, and download white papers and brochures. Exhibitors will also be online during the event, and attendees will be able to interact one-on-one with them to request more information about products of interest.

“AACC continues to find new ways to help laboratory professionals adapt to the changing healthcare environment,” said AACC CEO Janet B. Kreizman. “For lab professionals who can’t spend time or money traveling, this virtual conference provides a unique and important opportunity to hear from leaders in the field, as well as to learn about the breaking research and pioneering technology that is set to change medical practice and advance patient health.”

________________________________________How to Register for AACC’s Virtual ConferenceThose interested in attending “Personalized Diagnostics Today: Where the Omics Community Collaborates” can sign up during the 2014 AACC Annual Meeting & Clinical Lab Expo at the AACC booth, #1531. The booth will be open during the following hours:

Tuesday, July 29, 9:30 a.m.–5 p.m.

Wednesday, July 30, 9:30 a.m.–5 p.m.

Thursday, July 31, 9:30 a.m.–2 p.m.

Registration for the virtual conference is also open online at: http://www.aacc.org/personaldx14

About AACCDedicated to achieving better health through laboratory medicine, AACC brings together more than 50,000 clinical laboratory professionals, physicians, research scientists, and business leaders from around the world focused on clinical chemistry, molecular diagnostics, mass spectrometry, translational medicine, lab management, and other areas of breaking laboratory science. Since 1948, AACC has worked to advance the common interests of the field, providing programs that advance scientific collaboration, knowledge, expertise, and innovation. For more information, visit www.aacc.org.

Meeting Link: 2014 AACC Annual Meeting & Clinical Lab Expo