Newswise — Los Angeles, CA – September 12, 2011 – House Research Institute has launched a three month nationwide outreach campaign to support the institute’s educational initiative It’s How You Listen That Counts®. The sophisticated online campaign is designed to engage teenagers in the message of hearing loss prevention.
Taking the message directly to the teens, the outreach messages appear on high teen-traffic Websites, including Pandora mobile Internet radio, Hulu, YouTube and Facebook.
“Thanks to ongoing support from the audio industry and the UniHealth Foundation, we are able to further expand the reach of our It’s How You Listen that Counts® teen education program with our latest nationwide outreach campaign,” said Marilee Potthoff, director of community outreach and education at House Research Institute.
“With hearing loss on the rise among the youth population, and preventable noise-induced hearing loss now affecting for more than 12 million people in the U.S., we feel an urgent responsibility to educate teens about what they can do to prevent noise-damage from happening to them and still enjoy great music and sound.”
The outreach messages are promoting a contest for teens to design a T-shirt that has a message of hearing loss prevention. Teens wanting to submit a design can enter on the institute’s Website for the initiative www.earbud.org. The contest runs through October 24. The winner will be announced by November 30, 2011.
The designs will be uploaded to the House Research Institute Facebook fan page for voting, http://www.facebook.com/HouseResearch. The person with the winning design will receive free t-shirts featuring their design and message, plus a pair of headphones and more. Additional prize details will be announced shortly at earbud.org. The campaign’s messages can be viewed at http://www.earbud.org/index.html.
Background“It’s How You Listen That Counts®” is a consumer awareness campaign launched by House Research Institute in 2006 to reach teens with a hearing conservation message that compels them to practice smart listening habits in their enjoyment of music and other audio. By increasing teen knowledge of the impact of noise on hearing and influencing their attitudes and behaviors around noise, the institute hopes to motivate them to take measures to avoid noise-induced hearing loss – the one type of hearing loss that can be prevented.
About the House Research Institute
The House Research Institute, formerly the House Ear Institute, is a non-profit 501(c)(3) organization dedicated to improving the quality of life for people with hearing loss and related disorders through scientific research, patient care, and the sharing of knowledge. Institute scientists research the auditory system, at the level of function, as well as at the cellular, molecular and genetic levels. We also explore the neurological interactions between the auditory system and brain, and study ways to improve auditory implants, diagnostics, clinical treatments and intervention methods. We share our knowledge with the scientific and medical communities as well as the general public through our education and outreach programs. For more information about the House Research Institute, please call (800) 388-8612 or (213) 483-4431, E-mail [email protected] or visit www.houseresearch.org.
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