Newswise — Philadelphia, PA (Date) – Leading healthcare publisher Lippincott Williams & Wilkins (LWW) today announced the release of the iPad eBook version of the recently published The Cowboy’s Companion: A Trail Guide for the Arthroscopic Shoulder Surgeon, written by Dr. Stephen Burkhart. LWW is part of Wolters Kluwer Health, a leading provider of information and business intelligence for students, professionals, and pharmacy.
The eBook and hardbound book cover a unified approach to shoulder surgery based on sound biomechanical and biological principles. Included are approximately 1,500 high resolution images and illustrations and seven hours of edited video and new surgical techniques, emphasizing new technology and techniques that have evolved over recent years.
The eBook version for your iPad and personal computer is powered by Kno; the Kno app is available for free in the Apple App store. The multimedia content is conveyed by means of the latest teaching technology, including search ability across the entire book, expandable illustrations, the ability to highlight text and add notes, and digital animations and video narrated by the author to clarify each step in the various surgical procedures.
Robert Hurley, Executive Publisher, Wolters Kluwer Health’s Professional & Education unit, said, “Dr. Burkhart is one of the most innovative surgeons in all of surgery. His first book, Burkhart’s View of the Shoulder: A Cowboy’s Guide to Advanced Shoulder Arthroscopy, is now the best-selling book on shoulder surgery and one of the best-selling books in all of orthopaedic surgery. Dr. Burkhart’s book contributions have certainly helped extend his influence on shoulder surgery worldwide.”
According to Chris Kean, Chief Operating Officer for The San Antonio Orthopaedic Group, “It’s Harry Potter-esque where the eTextbook comes to life with the interactive nature of the narrated surgical videos. It is really remarkable. There is nothing like it on the market for teaching advanced surgical techniques, and it is going to create a paradigm shift in the way medicine will be taught now and in the future.”
The curious book theme is based on The Cowboy Credo that ‘There’s the easy way and there’s the cowboy way.” Dr. Burkhart says on the first page of the book, “The cowboy does the right thing, even if it’s difficult, and arthroscopic shoulder repairs can be difficult. This book is dedicated to making them easier.”
To purchase or learn more about the eBook version, visit www.Kno.com or download the Kno app today. To purchase or learn more about the hardbound version, visit www.LWW.com.
About Lippincott Williams & Wilkins Lippincott Williams & Wilkins (LWW) is a leading international publisher of trusted content delivered in innovative ways to practitioners, professionals and students to learn new skills, stay current on their practice, and make important decisions to improve patient care and clinical outcomes.
LWW is part of Wolters Kluwer Health, a leading global provider of information, business intelligence and point-of-care solutions for the healthcare industry. Wolters Kluwer Health is part of Wolters Kluwer, a market-leading global information services company with 2011 annual revenues of €3.4 billion ($4.7 billion).
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