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Consumer behavior researcher weighs in on why people have reacted negatively to the brand's 2024 holiday ads.

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From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.

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How do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.

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NYITCOM infectious disease physician Carl Abraham, M.D., explains how the virus is transmitted and whether parents should be concerned about the dairy products in their homes.

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An eye movement study led by a New York Institute of Technology psychology researcher suggests that techniques used in a Baroque-era painting could help today’s marketers catch the attention of modern consumers.

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Ongoing research projects by a New York Institute of Technology occupational therapist aim to improve quality of life through exercise and physical activity.

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A study from New York Institute of Technology's Center for Esports Medicine analyzes whether compression sleeves worn below the knee or short walking breaks can enhance blood flow and reduce blood clot risk in gamers.

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Research from a New York Institute of Technology psychology expert offers insight that could help remote students and workers combat “Zoom fatigue.”

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An NIH-funded study suggests osteopathic physicians are uniquely positioned to assist migraine patients.

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Nutrition expert Mindy Haar, Ph.D., RDN, chair of interdisciplinary health sciences at New York Institute of Technology, shares tips to help readers meet their diet goals.

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While it may be too late to shop earlier or set aside money each week, one expert shares tips to create positive gifting experiences on a budget.