USC Marshall experts available to speak on the following:
Love That! The Feeling Brands Inspire
JOSEPH PRIESTER is available to discuss his research into positive brand attitudes, as well as brand attachment. Do brands inspire true love? Recent research includes: “Brand Attachment and Strong Positive Brand Attitudes,” published in the Journal of Marketing and “Handbook of Brand Relationships.”
Joseph Priester is an Associate Professor of Marketing at USC Marshall School of Business.
Luxe Good Signals and Valentine’s Giving: What Will Your Luxury Gift Signal?
JOSEPH NUNES is an expert on status and luxury goods, loyalty programs, pricing, and consumer and decision-making. What do you really signal when you give your sweetheart a luxury item on Valentine’s Day? Professor Nunes is available to comment on his recent research exploring the strength of the luxury goods consumer market and its implications. Recent studies include: “Conspicuous Consumption in a Recession: Toning it Down or Turning it Up?” and “Signaling Status with Luxury Goods: The Role of Brand Prominence.”
Joseph Nunes is an Associate Professor of Marketing at USC Marshall School of Business.
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